News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Hot Chocolate or Ice Lolly Wednesdays, where we all come together to focus on something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters just email and she will add your details to the list.


Archive by tag: #loyaltytips #loyalty #loyaltycommunications #loyaltyprogramme #customerloyaltyReturn

Loyalty Programme Breakage

It's not a good thing!
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Relaunching an existing loyalty programme

This year Stream re-launched a long-standing loyalty programme for a major UK retailer in the Plumbing and Heating industry.
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How gamifying loyalty can encourage engagement and sales

Gamification is a loyalty technique used worldwide to increase both customer retention and overall customer spend.
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Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?
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The VIP Effect

Can loyalty make your customers feel like VIPs?
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Loyalty Communication Tip 2:

Gather Information. Don't ask for every minute detail at registration. It is time consuming for your customers and will decrease engagement. Instead drip feed questions at key moments. 
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Loyalty Communication Tip 1

Plan your communications properly. Visualise them on a calendar so you know which segment of your audiences are receiving which messages
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