Drew Tate, CLMP

Favourite Team Event

I have recently been to London with Stream to participate in Lifesize Monopoly as a gift from one of our suppliers. We had some food and drinks bought for us in the lovely Top Hat bar and then on to the main even where we each had a part to play in completing each challenge.

We ended up winning our group and although only a few members of Stream could make it, it ended up being a very enjoyable night.

Dream Loyalty Client

I would love to be involved in working with the first Search engine loyalty programme and I think that would be ground-breaking in the loyalty landscape. Google’s Chrome, Microsoft’s Edge and Apple’s Safari have been competing for years.

If Google rewarded its customers for each search they did or for downloading Chrome in the first place they would give themselves a huge edge on Edge!

Dream Superpower

I would love to be able to teleport me and the people around me. Being able to see my brother in Manchester and my family in America at the blink of an eye would be a dream. I could take my Friends and Family on holiday wherever we wanted at the drop of a hat.

On the other hand, it means I would never have an excuse to me late for work! With great power comes great responsibility

My Role At Stream

Loyalty account management is the business of businesses in that we have to learn and know about every industry we work in. With this knowledge we can make loyalty programmes for our client’s customers to encourage them to spend/spend more in a way that makes them happy.

As an Account Executive I am involved in setting up these loyalty programmes and once they are set up, I report on how the programme in preforming and potentially suggest improvements.

Recommended Read

I would recommend reading the Wool trilogy. If you like mystery, conspiracy, suspense, a strong female lead and masterfully built post-apocalyptic worlds then this book is for you. The story of Wool takes place on a post-apocalyptic Earth. Humanity clings to survival in the Silo, a subterranean city extending 144 stories beneath the surface. All residents of the Silo have been taught that the outside world is toxic and deadly.

This trilogy has a satisfying reasoning behind a satisfying mystery.

CLMP Takeaway

The future of loyalty seems to me to involve gamification. People play games daily, whether it’s on their phone, PC or console and are constantly engaged by it, sometimes even paying for it. By introducing that to loyalty, what we can do is focus that engagement onto a brand or task while making it fun for the customer.

Using these concepts to better engage customers with the less exciting elements of loyalty generates a much better customer experience.