Making it Personal

Experiences

If you are offering experiences, then why not also offer a concierge service? Experience providers work on high breakage rates and most of us have received the opportunity to undertake experience, which we have then never used. Why not offer a concierge service to help your members, with booking, to ensure that they end up using the reward whilst making their life easier at the same time?

Charities

Rather than only providing one charity which your members can donate to, why not give them options to ensure a wider appeal? Could you add to every donation to give it more meaning and value? If you do provide charity rewards how often do you let your members know what has been donated or provide them information about what the charity is doing? This all helps increase engagement.

Vouchers

Physical gift vouchers are almost a thing of the past, but if you are going to use them, then ensure that they are presented nicely, boxed and make them feel that bit more special.

If you need to offer vouchers, then try to make them digital and instant and even allow members to add a gift message - and even another email address - so that they can be sent straight to someone else. This could be especially engaging in B2B where the owner of the account could choose an employee of the month to reward.

Sustainability and Environmental Rewards

Rather than just allowing your members to plant a tree, why not take advantage of some of the available solutions – for example creating your own forest where your members can choose where they wish to plant their tree in the forest.

Could you assign a sustainability score to each reward, so that your members are empowered to make good choices?