Making it Personal
Customers are looking for more from rewards programmes than ever before
It isn’t enough anymore to just feature a shop where loyalty programme members can choose from a selection of vouchers or experiences or products. You need to think wider about how the rewards fit with your brand, what you are trying to say and what your members will remember about the reward.
Think about the presents you have received for the last few Christmases. How many of those can you remember and of those you can remember, do you know who gave them to you? I would guarantee that, for most people, this will be harder than you think.
Gifts should have meaning, be memorable and be something which brings the user joy. That can be hard to achieve when you are trying to appeal to a wide audience. Everything comes down to personalisation, and what your members truly want from the programme. Here are some tips of how to switch up your rewards programme: