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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Mark Maclure

December 12, 2024

Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme 

Modern customers are looking for more than discounts and perks; they want their purchases to make a difference. Incorporating a charity donation option into your loyalty programme not only aligns with this growing trend but also deepens the emotional connection between your brand and its customers. In this blog, we explore how offering charitable giving as a loyalty reward can enhance your programme’s value, inspire customer engagement, and support meaningful causes. Discover the benefits of me...
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Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme 
Mark Maclure | 12 Dec, 2024 | All, Loyalty Marketing, B2B Loyalty, Customer Engagement, Social impact, Charity Donations, Loyalty Programmes, Socially Conscious Customers, Enhanced Brand Loyalty Perception, Customer Acquisition, Customer Retention, Giving Back, Purpose Driven Marketing, Customer Loyalty, Making a Difference | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Melanie Parker

December 09, 2024

Introducing the LoyaltyStream® Jade Product Release 

The LoyaltyStream® Jade release is here, bringing a suite of cutting-edge features designed to elevate your loyalty programmes and enhance member engagement. From gamified experiences to streamlined management tools, this update redefines flexibility and personalisation for loyalty platforms. In this blog we explore the highlights of this exciting release and how they can transform your customer engagement strategies.
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Introducing the LoyaltyStream® Jade Product Release 
Melanie Parker | 09 Dec, 2024 | All, Jade Product Release, Functionality upgrade, Software Upgrade, Loyalty Platforms, Loyalty Programmes, Loyalty Software, Countdown Calendar, Voucher Management, Gamification, Scratch Cards, Spin to Win, Personalised Loyalty Campaigns, Customer Loyalty, Customer Engagement, Loyalty Redemptions, Transforming Engagement, Transforming Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing |
Laura Lloyd

December 05, 2024

How to Launch a Loyalty Programme in Under 12 Weeks: A Guide to getting you up and running early 2025 

As 2025 approaches, businesses are gearing up to attract and retain customers in an increasingly competitive market. A well-designed loyalty programme is a proven strategy to foster customer engagement, boost retention, and drive revenue, but, building a programme from scratch can seem daunting, especially when time is tight. The good news? You can create and launch a robust loyalty programme in under 12 weeks! Whether you're a retail powerhouse, a service provider, or an e-commerce giant...
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How to Launch a Loyalty Programme in Under 12 Weeks: A Guide to getting you up and running early 2025 
Laura Lloyd | 05 Dec, 2024 | All, Loyalty Programmes, Loyalty Marketing, B2B Loyalty, Loyalty Programme Launch, Target Audience, Succes metrics, Gamification, Business Growth, 2025 Ready, Customer Loyalty | B2B Loyalty, Loyalty Programmes, Loyalty Marketing |
Melanie Parker

December 02, 2024

Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 

In the festive rush, advent calendars are a cherished tradition, building excitement one day at a time. But when it comes to business, the concept of anticipation and reward shouldn’t stop with the holiday season. This blog explores how businesses can keep customers engaged year-round by leveraging creative loyalty strategies. From personalised rewards to exclusive experiences, these programmes go beyond simple discounts, transforming one-time buyers into lifelong brand advocates. Dive in to di...
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Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 
Melanie Parker | 02 Dec, 2024 | Countdown Calendars, Advent Calendars, Customer Loyalty, All, Customer Engagement, Loyalty Programmes, B2B Loyalty, Loyalty Marketing, Enhanced Customer Satisfaction, Customer Retention, Brand Advocates, Gamification, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Loyalty Marketing |
Laura Lloyd

November 28, 2024

Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions 

As we head toward the holiday season, reward and loyalty programmes are gearing up for one of the busiest times of the year. With consumer behaviours evolving and trends shifting, 2024 has brought exciting changes to how customers redeem their rewards and interact with loyalty schemes. From digital gift cards to exclusive experiences, understanding the latest redemption trends is key for brands looking to capitalise on this peak shopping period. In this blog, we’ll explore the hottest loyalty r...
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Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions 
Laura Lloyd | 28 Nov, 2024 | Reward Strategy, Customer Loyalty, Consumer Trends, Christmas2024, Insights, Loyalty Insights, Loyalty Programmes, Loyalty Marketing, Loyalty Rewards, Digital Rewards, Reward Redemption | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |
Melanie Parker

November 25, 2024

How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement 

We operate in a competitive market where customers expect more than just discounts and rewards; they seek personalised experiences that cater to their unique needs and preferences. This is where hyper-personalisation in loyalty programmes comes into play. By leveraging data and advanced technologies, businesses can now tailor every interaction to the individual customer, creating meaningful and engaging experiences. In this blog, we explore how hyper-personalisation transforms loyalty programmes...
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How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement 
Melanie Parker | 25 Nov, 2024 | All, Hyper Personalisation, Targeted Loyalty, B2B Loyalty, Loyalty Programmes, Customer Loyalty, Customer Engagement, Customer Experience, Dynamic Customer Experience, Tailored Customer Experience, Customer Retention, Personalised Customer Interactions, CLV, Customer Lifetime Value, AI, Personalised Rewards | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes |
Laura Lloyd

October 23, 2024

From Excavations to Engagement: How archaeology principles apply to our industry 

In archaeology, every excavation unearths layers of history, revealing hidden stories and deeper insights. But these same principles can also serve as a powerful metaphor for modern industries. Just as archaeologists meticulously sift through soil to uncover treasures of the past, businesses today must dig through data, trends, and customer behaviours to discover valuable insights. This blog explores how key archaeological practices - such as analysis, attention to detail, and contextual signifi...
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From Excavations to Engagement: How archaeology principles apply to our industry 
Laura Lloyd | 23 Oct, 2024 | All, B2B Loyalty, Loyalty Marketing, Loyalty, Customer Loyalty, Customer Growth, Customer Engagement | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |
Laura Lloyd

October 07, 2024

From the Flight Deck to Customer Engagement: How Naval Leadership Fuels Success in the Loyalty Industry 

In today's competitive business landscape, the loyalty industry thrives on building strong relationships, fostering trust, and driving long-term engagement - qualities that are central to effective leadership. Interestingly, the experience gained in naval leadership offers a unique perspective that directly fuels success in this field. From strategic decision-making under pressure to cultivating a sense of unity and purpose within teams, naval leaders develop a skill set perfectly suited to ...
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From the Flight Deck to Customer Engagement: How Naval Leadership Fuels Success in the Loyalty Industry 
Laura Lloyd | 07 Oct, 2024 | Royal Navy, Leadership, Loyalty Programmes, B2B Loyalty, Transferable Skills, Project Management, Team Management, Team Motivation, Loyalty Industry, Problem-solving, Flight Deck, Leadership and Responsibility, Customer Service, Customer Relationships | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |
Melanie Parker

September 26, 2024

Product Sneak Peak - Scratch Cards and Spin to Win Upgrade 

Get ready to take your gamification strategy to the next level! We’re thrilled to announce exciting upgrades to two of our most popular engagement tools - Scratch Cards and Spin-to-Win.
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Product Sneak Peak - Scratch Cards and Spin to Win Upgrade 
Melanie Parker | 26 Sep, 2024 | All, B2B Loyalty, Loyalty Msrketing, Gamification, Customer Retention, Customer Engagement, Customer Loyalty, Product Upgrade, Product Sneak Peak, Loyalty Scratch Cards, Spin to Win | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing, Customer Loyalty, Customer Growth, Customer Retention |
Mark Maclure

September 22, 2024

Top Strategies for Implementing Gamification in Loyalty Programmes 

Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engagement and enhance customer experiences. In our latest blog, we explore the top strategies for implementing gamification in loyalty programmes, showing how brands can use fun, interactive elements like challenges, rewards, and leaderboards to motivate customers and build long-term loyalty.
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Top Strategies for Implementing Gamification in Loyalty Programmes 
Mark Maclure | 22 Sep, 2024 | All, Gamification, Loyalty Programmes, B2B Loyslty, Customer Loyalty, Customer Engagement, Loyalty Rewards, Loyalty Marketing | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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