Loyalty Insights from an award winning loyalty agency

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Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Laura Lloyd

October 23, 2024

From Excavations to Engagement: How archaeology principles apply to our industry

In archaeology, every excavation unearths layers of history, revealing hidden stories and deeper insights. But these same principles can also serve as a powerful metaphor for modern industries. Just as archaeologists meticulously sift through soil to uncover treasures of the past, businesses today must dig through data, trends, and customer behaviours to discover valuable insights. This blog explores how key archaeological practices - such as analysis, attention to detail, and contextual signifi...

Laura Lloyd | 23 Oct, 2024 | All, B2B Loyalty, Loyalty Marketing, Loyalty, Customer Loyalty, Customer Growth, Customer Engagement | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |

Laura Lloyd

October 07, 2024

From the Flight Deck to Customer Engagement: How Naval Leadership Fuels Success in the Loyalty Industry

In today's competitive business landscape, the loyalty industry thrives on building strong relationships, fostering trust, and driving long-term engagement - qualities that are central to effective leadership. Interestingly, the experience gained in naval leadership offers a unique perspective that directly fuels success in this field. From strategic decision-making under pressure to cultivating a sense of unity and purpose within teams, naval leaders develop a skill set perfectly suited to ...

Laura Lloyd | 07 Oct, 2024 | Royal Navy, Leadership, Loyalty Programmes, B2B Loyalty, Transferable Skills, Project Management, Team Management, Team Motivation, Loyalty Industry, Problem-solving, Flight Deck, Leadership and Responsibility, Customer Service, Customer Relationships | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |

Melanie Parker

September 26, 2024

Product Sneak Peak - Scratch Cards and Spin to Win Upgrade

Get ready to take your gamification strategy to the next level! We’re thrilled to announce exciting upgrades to two of our most popular engagement tools - Scratch Cards and Spin-to-Win.

Melanie Parker | 26 Sep, 2024 | All, B2B Loyalty, Loyalty Msrketing, Gamification, Customer Retention, Customer Engagement, Customer Loyalty, Product Upgrade, Product Sneak Peak, Loyalty Scratch Cards, Spin to Win | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing, Customer Loyalty, Customer Growth, Customer Retention |

Mark Maclure

September 22, 2024

Top Strategies for Implementing Gamification in Loyalty Programmes

Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engagement and enhance customer experiences. In our latest blog, we explore the top strategies for implementing gamification in loyalty programmes, showing how brands can use fun, interactive elements like challenges, rewards, and leaderboards to motivate customers and build long-term loyalty.

Mark Maclure | 22 Sep, 2024 | All, Gamification, Loyalty Programmes, B2B Loyslty, Customer Loyalty, Customer Engagement, Loyalty Rewards, Loyalty Marketing | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

September 19, 2024

LoyaltyStream Emerald Product Release

Introducing Emerald – the latest innovation designed to elevate engagement and shape member behaviour within your loyalty programme. With cutting-edge features that personalise interactions and incentivise meaningful actions, Emerald empowers brands to create deeper connections with their customers. Whether it's boosting retention or driving desired behaviours, this new product is set to transform how loyalty programmes influence and engage their members. Discover how Emerald can take your ...

Melanie Parker | 19 Sep, 2024 | Emerald Release, Loyalty Programmes, Customer Engagement, Customer Loyalty, Customer Growth, B2B Loyalty, All, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |

Melanie Parker

September 06, 2024

Mastering Loyalty: Top Strategies for Building Brand Loyalty

Building brand loyalty is essential for long-term success in today’s competitive market. It’s not just about attracting new customers; it’s about turning them into lifelong advocates. In this blog we’ll dive into proven tactics that help businesses create lasting connections, increase customer retention, and drive repeat business. Whether you're a startup or a seasoned brand, these strategies will provide valuable insights to foster genuine relationships and keep customers coming back.

Melanie Parker | 06 Sep, 2024 | All, Brand Loyalty, Loyalty Marketing, Loyalty Programmes, Customer Loyalty, B2B Loyalty, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes, Loyalty Marketing |

Melanie Parker

August 19, 2024

Product Sneak Peak – Voucher Management

Our latest product update has completed development and is being released out for ‘breaking’ by our crack team of product testers.

Melanie Parker | 19 Aug, 2024 | B2B Loyalty, Rewards and Mechanics, Loyalty Insights, Loyalty Marketing, Loyalty Programmes, Loyalty Vouchers | B2B Loyalty, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

August 15, 2024

Navigating Common Concerns: Why LoyaltyStream® is Your Ideal Loyalty Solution

Implementing a new loyalty programme can be a daunting task, filled with questions and concerns. At LoyaltyStream®, we understand these worries and are here to provide clear, reassuring answers. In this blog we address some common objections you might have and show you why LoyaltyStream® is the right choice for your business

Melanie Parker | 15 Aug, 2024 | B2B Loyalty, LoyaltyStream, Loyalty Software, Customer Loyalty, Customer Experience, Loyalty Programme, Loyalty Marketing | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Laura Lloyd

August 12, 2024

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal customers not only provide repeat business but also serve as advocates, spreading positive word-of-mouth. In this blog, we will explore what customer loyalty truly means, identify key factors that contribute to building lasting customer relationships, and share effective strategies to foster loyalty. Join us as we delve into the essentials of creating a devoted customer base that will support and grow ...

Laura Lloyd | 12 Aug, 2024 | Customer Loyalty, Loyalty Marketing, B2B Loyalty, Customer Service, Customer Retention, Customer Relationships, Customer-Centric Culture, Personalisation, Customer Engagement, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Loyalty Marketing |

Mark Maclure

August 08, 2024

Top Strategies for Boosting Customer Loyalty and Retention

Boosting customer loyalty and retention is more important than ever in today's competitive market. Loyal customers not only drive repeat business but also act as brand advocates, bringing in new customers through word-of-mouth. In this blog, we will explore top strategies to enhance customer loyalty and retention, including personalised experiences, effective loyalty programmes, and exceptional customer service. Discover how these tactics can help you build lasting relationships with your cu...

Mark Maclure | 08 Aug, 2024 | All, Customer Retention, Customer Loyalty, Customer Acquisition, Loyalty Metrics, Customer Engagement, Customer Data Platforms, Customer Exeperience, Customer Referrals, Referrals and Feedback | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources

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