News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters just email nairne.barker@streamloyalty.com and she will send you an opt in link.

Charlie McMann

September 16, 2021

From Customer Experience comes Loyalty

Charlie has written a short piece about his introduction to the loyalty world at Stream Loyalty and how his experience in Customer Experience has shaped me!
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Charlie McMann | 16 Sep, 2021 | loyalty, agency life |
Lewis Bint

September 16, 2021

Building a picture with feedback - Wednesday Wisdom

Lewis hosted our Wednesday Wisdom on Wednesday 15th September titled 'Building a picture with feedback'.
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Lewis Bint | 16 Sep, 2021 | Wednesday Wisdom |
Laura Lloyd

August 14, 2021

Customer Profiling in Loyalty

There are three customer profiling methods that can be utilised to segment and form a profile of your customer. A Psychographic Approach, Customer Typology and Customer Characteristics. Talk to us to understand how we can help you use these approaches in your loyalty programme.
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Laura Lloyd | 14 Aug, 2021 | Loyalty, All, Customer Loyalty |
Laura Lloyd

August 01, 2021

A Global Voice for Customer Loyalty

We are very excited to announce our partnership with The Wise Marketer as we contribute our perspective on the hottest loyalty topics. In our first instalment, Melanie writes about how scoring mechanics such as the customer loyalty score (CLS) and customer loyalty index (CLI)  can help to generate better customer engagement. Every month we also post at least 2 new articles on our blog ranging from tips and tricks with loyalty to whitepapers on gamification, behaviour economics and engagement str...
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Laura Lloyd | 01 Aug, 2021 | Agency Life, Loyalty |
Mark Maclure

July 20, 2021

Engaging your loyal customers in a (quick win) gamification campaign

Mark explores the benefits of engaging your loyal customers in a gamification campaign
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Laura Lloyd

July 01, 2021

Team Meet Ups

The joy of the sunshine throughout June reflected the spirits of the team, and what better opportunity to soak up some much needed vitamin D than with some alfresco meetings. We also finally, after 15 very long months, managed to get most of the team together for an activity at The Escape Rooms and dinner. What a treat it was! I am pleased to confirm that we did all escape from our designated rooms, some a little faster than others. For most of us it was the first time we were able to meet Sunny...
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Laura Lloyd | 01 Jul, 2021 | Agency Life |
Laura Lloyd

June 01, 2021

Expanding the team, clients and knowledge

It’s been an incredibly exciting few months here at Stream Loyalty – we are pleased to welcome Charlie McMann to the team as one of our Loyalty Marketing Account Managers. Charlie comes with a wealth of experience and is eager to get his teeth stuck into various projects; from an automotive and agency background, Charlie has some great insights into the trends and dynamics of buying behaviours and has some fab ideas that will no doubt cascade through the team and come your direction soon!
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Laura Lloyd | 01 Jun, 2021 | Agency Life |
Alice Kitchener

May 05, 2021

Planning your next Reward Campaign (what to think about)

Alice's latest article explores what to think about when planning your next reward campaign.
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Taylor Goult

May 03, 2021

Taylor Goult | 03 May, 2021 | Monday Motivation |
Melanie Parker

April 12, 2021

Loyalty Fraud and How to Combat It

Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures you can put in place to combat it. External fraud (e.g., hackers) is commonplace across all digital platforms and there are extensive measures that you are able to put in place to ensure that you are using best practice security protocols and restricting access only to those people who need it. As part of our security protocols and processes we ensure that this is assessed and the appropriate mea...
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