Automotive loyalty program

Drive Customer Loyalty and

Fuel Your Business Growth

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Revolutionise Your Business with Cutting-Edge Loyalty Software

We have specific experience in the Automotive sector of motivating trade customer spend and have used our expertise and bespoke LoyaltyStream^® software to retain customers, change buying behaviours, build brand loyalty and drive referrals.

Benefits of loyalty in the Automotive sector:

Boosted Customer Retention:

Loyalty can help you to keep a traditionally fickle audience engaged with your brand.
Motivate sustainable behaviour change by transitioning from short term campaigns to longer term targeted and personalised campaigns.
Drive consistent revenue growth by mobilising the data that a loyalty programme can provide you.

Enhanced Customer Satisfaction:

Inspire customers to digitally engage with your brand to enable better, faster, and more targeted communication.
Proactively exceed customers expectations by understanding their drivers. Use your loyalty to capture data on your audiences' movements and habits to build a profile of where they purchase from, and how often.
Surprise and delight customers by allowing your customer facing staff to be able to reward members on adhoc basis.

Competitive Advantage:

Deliver against sustainability goals by rewarding customers for switching to more sustainable products or services.
Create real value to your customers over and above their purchasing needs with a loyalty programme that is tailored to meet their needs. Think enhanced services, training goals, business support.
Increase customer acquisition through brand advocacy and referrals by rewarding your already loyal customers to help spread the word.

Why LoyaltyStream?

Our modular and scalable SaaS platform empowers you to design personalised, individual campaigns and implement enduring loyalty strategies. Optimise your customer experience with a customisable microsite designed to your specifications, or employ our APIs to launch campaigns via your own channels.

Loyalty Campaigns:

21 campaigns designed to reward:

Revenue growth
Breadth of spend
Referrals
Feedback, reviews and testimonials
Data provision
Product registrations

Customisable Rewards:

Curation of unique reward galleries including e-gifts, tech, home and lifestyle products
Fulfilment and order tracking

Data Driven Insights:

Campaign dashboards
Downloadable reports
Programme insights and dashboards
Customer loyalty score reports and insights

Scalability:

Grow your programme as your business grows in its loyalty capabilities

Gamification campaigns and modules available to bolt on
Create your own academy e-learning courses and reward members for their expertise

Some typical questions we get asked

Points-based programmes for services and parts purchases.
Tiered rewards for different levels of spending.
Membership programmes offering exclusive benefits.
Service bundles or prepaid maintenance packages.

Customer retention rates.
Repeat purchase frequency.
Customer lifetime value (CLV).
Programme enrolment and participation rates.
Customer feedback and satisfaction scores.

Easy enrolment process.
Transparent reward structure.
Personalised offers and communication.
Multi-channel accessibility (app, website, in-store).
Flexible redemption options.

Offer unique and high-value rewards.
Provide exceptional customer service.
Create personalised customer experiences.
Leverage technology for convenience and innovation.

Leverage social media and email marketing.
Ensure your internal stakeholders hold the knowledge and advocacy of the programme
Promote the programme at the point of sale.
Offer sign-up bonuses or introductory offers.
Utilise staff to educate customers about the programme.

System integration issues: getting to and importing the right data. We can liaise with your data and IT teams to assist you in the process.
Engaging customers: Use targeted marketing and valuable rewards to attract participation.
Slow uptake of registrants: Plan a phased rollout and monitor ROI closely. Make sure your key stakeholders and customer facing staff are behind your programme.
Keeping the programme fresh: Regularly update the programme based on customer feedback and market trends.

Data protection and privacy laws.
Consumer protection regulations.
Terms and conditions of participation.
Tax implications of rewards.

Resources

Shaping Tomorrow: Insights and Inspiration from Across the Loyalty Landscape

Our objective is to assist our clients in constructing EXCEPTIONAL loyalty programmes that yield genuine value. To achieve this, we ensure that our team diligently explores trends and data, not only within our current customer sectors, but also across both B2B and B2C sectors in numerous countries.

We supply a comprehensive selection of technical and research-oriented guides to maximise the benefits of your LoyaltyStream® instance. Additionally, we offer a diverse collection of articles, webinars, podcasts, interviews, and videos to provide insights into the evolving trends in loyalty shaping the future.

Loyalty Articles

How to build customer loyalty in B2B

The B2B customer relationship with is much more complex than in the B2C market but it has the ability to be much stronger and more powerful.

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Building B2B loyalty whilst selling through the channel

In today’s fast moving global marketplace customer retention and loyalty is key; particularly in the B2B market.

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How many people does it take to run a loyalty programme

With most of us time poor and under resourced, you need to be sure you have enough people to deliver a loyalty programme effectively.

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How businesses are using loyalty to drive brand stretch

Loyalty promotions are one simple way to drive brand stretch, but to activate an effective campaign that also empowers your sales team requires a visualisation of the gaps in product purchasing.

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Securing market share at the top of the loyalty ladder

The loyalty ladder allows you to define the different stages of your customer relationship. The loyalty ladder focuses on how you progress your customers relationship with the business.

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Customers are looking for more from rewards

With so much choice available, finding the rewards that are really going to grab your audiences attention can be hard. Read our tips on how to switch up your reward programme.

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How gamification helped The Bathroom Showroom boost sales by 21%

Increased engagement resulted in 39% extra page views and had a knock-on effect throughout the business. Members who had re-engaged were responsible for a 21% uplift in qualifying sales revenue.

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Customer retention. Is it also the solution for customer acquisition

One solution to customer acquisition lies close to home – among your existing customers. Its simple: one of the best ways to acquire customers is to ask your loyal existing customers to refer them.

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Using behavioural economics to drive loyalty with both customers and employees

Behavioural economics is the fascinating study of human behaviour to explain how/why consumers are motivated to buy products and/or engage with a company.

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LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources