Increase revenues by 20% with a scalable loyalty platform designed to change customer buying behaviours

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Discover LoyaltyStream:

Your key to unlocking sustainable loyalty, boosting revenues and retaining customers

Our modular and scalable SaaS loyalty platform is designed to seamlessly evolve alongside your business, adapting to your growing needs.

With personalised campaigns that drive 150% higher engagement, you can connect with your audience like never before. This translates into tangible results, including a substantial 23% average increase in revenues and a 37% shift in customer buying behaviours.

Moreover, our user-friendly, no-code, platform empowers you to launch your microsite to your audience in a matter of weeks, providing a hassle-free experience as you embark on this transformative journey towards enhanced customer loyalty and business growth.

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Lite

The perfect solution for businesses looking to test loyalty in their market. 

LoyaltyStream® Lite offers the ability to run multiple points-for-spend campaigns, as well as 3 simple bonus promotion types. It also features an integrated reward shop, interactive dashboard tiles and 6 reports so that you can analyse the impact loyalty has on your audience.

Time to Launch - 4 weeks

Min Term - 9 months


Classic

The solution for businesses who want to create personalised campaigns and loyalty metrics to target their audience.

LoyaltyStream® Classic features an extra 9 loyalty campaign types that can be configured to target over 60 metrics, as well as 5 bonus promotion types to surprise and delight, an integrated reward shop and a full business administration portal to analyse results.

Time to Launch - 12 weeks

Min Term - 1 year

Premium

The ultimate solution for businesses who truly understand their customers and are looking to take the next step in their loyalty journey. 

LoyaltyStream® Premium features the option to run gamification campaign, as well as an extra 8 campaign types, scratch cards and spin to win, surprise and delight campaigns and partner offers. It also features bespoke data imports and optional integrations.

Time to Launch - 16 weeks

Min Term - 3 years

Supporting Your Team

Tailored Services for Your Loyalty Marketing Journey: Choose from Design, Build, and Maintenance Services to Empower Success

Explore our comprehensive range of services which can be tailored to complement your specific team and requirements. Whether you're seeking assistance with initial design, metrics and configuration, or ongoing maintenance and result analysis, our team of Certified Loyalty Marketing Professionals (CLMPs) is dedicated to providing the support that you need. We're here to empower your journey towards successful loyalty marketing.

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B2B Sector Expertise

We are passionate about understanding our customer's industries to ensure that our product provides all the necessary tools to support you and your business on your loyalty journey.

B2B Loyalty in the Automotive Sector

Automotive

Drive Customer Loyalty and Fuel Your Business Growth

With specific experience in the automotive sector, we excel at engaging your audience to build their loyalty.

B2B Loyalty in the Buildng Products Sector

Building Products

Secure Referrals and Drive Advocacy To Build Sustainable Revenue Growth

With specific experience in the building products sector, we excel at motivating trade customer spending

Dentistry

Unlock The Power of Data to Personalise Your Programme

With specific experience in the dental sector, we excel at harnessing the power of data to motivate customer spending.

Resources

Shaping Tomorrow: Insights and Inspiration from Across the Loyalty Landscape

Our objective is to assist our clients in constructing EXCEPTIONAL loyalty programmes that yield genuine value. To achieve this, we ensure that our team diligently explores trends and data, not only within our current customer sectors, but also across both B2B and B2C sectors in numerous countries.

We supply a comprehensive selection of technical and research-oriented guides to maximise the benefits of your LoyaltyStream® instance. Additionally, we offer a diverse collection of articles, webinars, podcasts, interviews, and videos to provide insights into the evolving trends in loyalty shaping the future.

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Peace of Mind

Embedding Security in Every Layer

In today's digital age, the significance of security cannot be overstated. For many businesses, a single security breach can lead to a loss of trust, financial repercussions, and long-lasting damage to their reputation. Recognising this critical importance, we place security not just as a peripheral feature, but at the very heart of what we do.

About Us

How our loyalty campaigns can help you

Retention

Target your ‘best’ customers; your vital key accounts

Keep

We all know the old adage that it is 10x easier to keep an existing customer than it is to win a new customer, so you need to make sure you are looking after your best customers. Loyalty programmes too often focus only on new customers or high potential customers. You need to ensure that your key customers are being looked after and that they are referring and recommending you wherever possible.

A Keep campaign could work by incentivising your key accounts to provide feedback, recommend you to new customers, provide testimonials or participate in an online community.

Growth

Use our “Grow” campaigns to help increase spend from your core client base

Grow

A well-executed Grow campaign should utilise customer profile and spend data history to create personalised targets designed to increase breadth of spend and frequency of spend. The Grow campaign module allows you to target product groups, customer groups and to set time specific or rolling targets for frequency, recency and breadth of spend.

Make your targets SMART. Customers are more likely to engage in targets and goals that are set every 3 or 6 months. By personalising the targets, customers are 67% more likely to engage in them and change their behaviours.

Acquisition

Use our “Win” campaigns to motivate referrals from your loyal customers

Win

Now that you have your loyal customers, it is time to use the power of those relationships to generate new leads and sales, making sure that you reward both parties for their loyalty. Using a simple referral mechanic, you can ask your existing customers to refer you.

The Win campaign module allows you to determine the number of referrals that can be made during a period, and the rewards levels for either providing the referral, a referral click through, an account opening or the referral placing an order. You could create a campaign for different channels or customer groups to track and analyse engagement and conversions.

The stats don’t lie

79.4% customers re-engaged

A Keep campaign for a dental manufacturer resulted in 79.4% of customers engaging with the brand on a continuous basis. 

A keep campaign can be used to re-engage lapsing customers or to reward your key accounts by providing them with a campaign designed to reward them specifically. Too often programmes only focus on new customers. Customer retention is a big benefit of loyalty programmes and the returns shouldn't be underestimated.

12% increase in ATV

A plumbing and heating client saw a 12% increase in members average transaction value over the period they were running a LoyaltyStream Grow campaign. 

A Grow campaign is our most common campaign type and is designed to grow a specific behaviour whether that be spend value, spend frequency, reviews, breadth of product purchases or share of wallet to name a few.

£6.2m in Referral Sales

A Win campaign delivered £6.2m Sales attributed to new customer acquisition from 51% of active programme members.

A Win campaign can be used both for existing customers to drive referrals, customer testimonials, or reviews and for new customers to reward them for registering, providing profile data or making their first order.  

Loyalty Tips and Insights

How to build customer loyalty in B2B

The B2B customer relationship with  is much more complex than in the B2C market but it has the ability to be much stronger and more powerful.

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Building-B2B-Loyalty-Whilst-Selling-Through-The-Channel
Building B2B loyalty whilst selling through the channel

In today’s fast moving global marketplace customer retention and loyalty is key; particularly in the B2B market.

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How many people does it take to run a loyalty programme 

With most of us time poor and under resourced, you need to be sure you have enough people to deliver a loyalty programme effectively.

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How businesses are using loyalty to drive brand stretch

Loyalty promotions are one simple way to drive brand stretch, but to activate an effective campaign that also empowers your sales team requires a visualisation of the gaps in product purchasing.

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Securing Market Share at the top of the Loyalty Ladder
Securing market share at the top of the loyalty ladder

The loyalty ladder allows you to define the different stages of your customer relationship. The loyalty ladder focuses on how you progress your customers relationship with the business.

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Customers are looking for more from rewards 

With so much choice available, finding the rewards that are really going to grab your audiences attention can be hard. Read our tips on how to switch up your reward programme.

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How gamification helped The Bathroom Showroom boost sales by 21%

Increased engagement resulted in 39% extra page views and had a knock-on effect throughout the business. Members who had re-engaged were responsible for a 21% uplift in qualifying sales revenue.

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Customer retention. Is it also the solution for customer acquisition

One solution to customer acquisition lies close to home – among your existing customers. Its simple: one of the best ways to acquire customers is to ask your loyal existing customers to refer them.

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Using behavioural economics to drive loyalty with both customers and employees

Behavioural economics is the fascinating study of human behaviour to explain how/why consumers are motivated to buy products and/or engage with a company.

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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