Our Story

Beginning on April Fool's Day 2009, Stream started as a small venture in a rural Buckinghamshire garage, led by Melanie Parker and Mark Maclure. Originally from the events industry, our aim was to modernise audience engagement with reward and recognition tools. We initially worked with companies like Anglian Home Improvements and Dentsply Sirona on engagement campaigns but gradually shifted our focus to loyalty and its ability to drive action and emotion in audiences, whether internal or external.

Laura Lloyd, who joined early in our journey, sits on the board of directors and leads our client services team. We value professional and personal growth, and focus on building a culture of trust amongst the team. We prioritise continuous development, knowledge sharing, and education both internally and externally.

Our LoyaltyStream® software, empowers B2B companies on their loyalty journey. We understand the complexity of B2B relationships and help digitize them without losing the personal connection. We aim to simplify loyalty programme management for our clients. We believe that true customer trust extends beyond transactions and must connect on an emotional level. A transactional loyalty programme is limited; we aim to understand individuals and connect with them emotionally, whether through values, supportive rewards, or personalised communications.

As we evolve we continue to strive to be the only real choice for B2B loyalty software. We've achieved ISO27001 and 9001 accreditation and are working toward SOC 2 Compliance and Carbon Neutrality. With our passionate team, solid structure, and commitment to pushing loyalty boundaries, we're confident we'll make a real impact for our clients and set our sights on even greater achievements.

Read more about our Journey here

Meet the Directors

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement. Mark's passion is in helping business understand their challenges and working on solutions to overcome them.

Read Mark's articles on Loyalty

Melanie Parker

Melanie cuts through the technical jargon and gets to the real business issue, delighting in delivering solutions that actually work. Melanie's passion is thought leadership and she strives to always stay ahead of the loyalty curve, ensuring Stream's clients receive the latest loyalty insights and product developments.

Read Melanie's Articles on Loyalty

Read Melanie's Interview with the International Loyalty awards

Laura Lloyd

Laura’s passion is to develop win win partnerships with clients, always seeking to understand their challenges in order to provide creative, value add solutions. Hailed as Loyalty Royalty by The Loyalty Magazine, Laura seeks to provide a 'no challenge is too big, no problem is too small' attitude and aims to always exceed expectations.

Read Laura's articles on Loyalty

Our Values

Stream’s ethos is one of working in partnership to deliver value. We work with you throughout the journey, continually analysing the programme against KPIs and tweaking where necessary. Our Account Management team have regular contact each month and hold a more strategic quarterly meeting to analyse performance and suggest and brainstorm improvements and additional features.


We are not just software developers. We are consultants and implementers who are not afraid to challenge and question both our clients and ourselves.


We begin with the end in mind and are with you throughout your journey from initial platform to loyalty maturity. We work in partnership to deliver value.


We have a tried and tested software platform that is robust, scalable and flexible. We are ISO27001 and ISO9001 accredited and multiple award winners.


We practice what we preach. We have very loyal customers and we are happy to connect you with them. Above all we are fun people to do business with!

Meet the Team

Our Awards

Stream are proud to have won an array of awards. Every award is a testament to our employees, culture, passion for loyalty and hard work. Don't just take our word for it. 

What could this mean for you? We will work with you to provide the content, data and creative to enter your programme into awards that are suitable for your industry and audience. Who doesn't enjoy an occasion to dress up and celebrate success.

Take a look at our list of awards below.

Check out what the team have been writing about on our Loyalty Resources page

View Our Loyalty Resources

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business


We offset our carbon footprint via Ecologi