LoyaltyStream® - award winning B2B loyalty software - provides the tools for businesses to drive an average 21% revenue increase via customer retention, growth, and acquisition. Featuring multiple campaign types and a sustainable, fully automated reward shop, you can be up and live in under 3 months.

Why LoyaltyStream

Helping you to Keep, Grow and Win more Customers for Life

LoyaltyStream® is our award winning, customer loyalty software. Designed specifically for the B2B market, it gives you the tools you need to generate a 21% revenue growth through customer retention, acquisition, and growth.

Featuring multiple campaign types; a sustainable, fully automated, reward shop; powerful dashboard and analytics; and a simple to use CRM solution, you can have a personalised customer loyalty programme up and running in less than 3 months.

Whether you have the in-house expertise to devise and create your own loyalty programme and campaigns, or you need some help along the way, we have the right package to support your business.

The B2B customer expects a lot more from their suppliers and partners. They expect a deeper understanding of their requirements, their challenges and a value-add relationship that helps them to solve those issues. Our software helps you get all this right to ensure that you have a customer for life.

What results could you expect? 

At Stream Loyalty we practice what we preach and we are very proud to have a very loyal customer base who we have been working with for many years and for whom we have delivered some great results.

For one client, the end-user loyalty programme that we implemented to motivate interaction with the brand created a wealth of data on customer behaviours that was previously not visible; this provided the business with a unique benefit that exceeded initial expectations. Over 10 years of insights and analysis have now seen that programme expand out to a global audience; and it continues to expand, adapting to each country's individual requirements.

Which platform is right for you?


The perfect solution for businesses looking to test loyalty in their market. 

LoyaltyStream® Lite offers the ability to run multiple points-for-spend campaigns, as well as 3 simple bonus promotion types. It also features an integrated reward shop, interactive dashboard tiles and 6 reports so that you can analyse the impact loyalty has on your audience.

Time to Launch - 1 month

Min Term - 9 months


The solution for businesses who want to create personalised campaigns and loyalty metrics to target their audience.

LoyaltyStream® Classic features an extra 9 loyalty campaign types that can be configured to target over 60 metrics, as well as 5 bonus promotion types to surprise and delight, an integrated reward shop and a full business administration portal to analyse results.

Time to Launch - 3 months

Min Term - 1 year


The ultimate solution for businesses who truly understand their customers and are looking to take the next step in their loyalty journey. 

LoyaltyStream® Premium features the option to run gamification campaign, as well as an extra 8 campaign types, prize draws, surprise and delight campaigns and partner offers. It also features bespoke data imports, dashboards, reports and optional integrations.

Time to Launch - 3 to 6 months

Min Term - 3 years

Loyalty Stream Classic Features

Loyalty Campaigns

With 24 loyalty campaign types, you can truly customise the programme to target the behaviours that are of most value to your business. Separated into KEEP, GROW and WIN strategies, you can target customer acquisition, retention and growth easily using the online campaign wizards.

Each member will have access to their own loyalty bank. You can customise the loyalty currency and set the awarding period, expiring points and discretionary points options.

Ultimately designed to drive revenue growth, the options are endless with these easy-to-use campaign wizards.


  • Welcome
  • Anniversary
  • Birthday
  • Order Frequency
  • Lapsed Customer
  • Points for Spend
  • Products
  • Growth
  • Referrals
  • Testimonials
  • Reviews
  • Profile Data
  • Purchase Type

Campaign Features:

  • Loyalty Earning Mechanics
  • Loyalty Expiry Mechanics
  • Loyalty Currency Adjustment 
  • Campaign Badges

Reward Shop

Take the hassle out of rewarding your audience with our integrated RewardShop, which will handle all your reward and fulfilment requirements.

With over 40,000 rewards to choose from, you can select your favourites to feature. You can even add your own brand rewards and charity redemptions as options. Members can also create a wish list of rewards, to strive towards, to further gamify their experience and encourage engagement.


  • Catalogue Updated Quarterly
  • Global Reward Availability
  • Reward Fulfilment
  • Reward Communications and Delivery Helpdesk


  • Integrated RewardShop
  • Reward Search and Filter
  • Own Brand Rewards
  • Charity Donations


  • 5 Trees Planted for every Redemption
  • Sustainable Reward Options


The platform comes complete with a branded emailer, allowing you to create new emails for your audience and target specific behaviours. A range of system emails are included and are configured on your behalf prior to the programme launch. All email opens and clicks are tracked and visible in your dashboard so that you can assess the success of each communication.

As well as the emailer, you will have the ability to send inbox notifications within the platform. You will also have full tracking of each inbox message so that you can see who is reading messages and the subsequent impact that they are having on performance.


  •  Admin to member inbox messaging
  • Inbox notifications


  • Branded system emails
  • Branded campaign emails
  • Custom email creator
  • SMS

CRM & Segmentation 

The platform is provided with a full member database, with the ability to import your member, product and activity data as often as required via the data importer.

The member database allows you to get a singular view of each member's activity. There is the ability to drill down into activity, earning history, redemption history, reward wish lists and profile details. Using the loyalty tiers module you can segment your audience into tiers based on activity, spend, engagement or % of targets achieved.


  • Loyalty scoring system based on actions and transactions
  • Contact log
  • Transaction history
  • Loyalty summary


  • Segment on user and business profiles:
    • Location
    • Age
    • Gender
    • Spend Levels
    • Tiers
    • Engagement


The software is deployed with an interactive tile dashboard designed to track the programme’s KPIs. The 9 tiles will display member activity, loyalty score movement, loyalty currency liability, revenue growth, % of targets achieved, communication success plus 3 tiles to be defined during implementation.

The programme will feature a set of reports that are visible on the platform and also available to download to Excel. These can be set to be emailed to relevant people on a scheduled basis.

Your team will have access to the full suite of administration modules in order to configure campaigns, manage members, send communications, view analytics and define the programme metrics.


  • 9 tile insights dashboard
  • 26 downloadable reports
  • Loyalty scoring system
  • Engagement scoring system


  • Automated data imports via SFTP or on site


  • 12 page front end website with ability to create own content, branding, imagery, campaign pages
  • Customisable registration and login.

Additional Modules

LoyaltyStream® can take businesses from pilot campaigns to long term loyalty. With a wide range of modules to choose from, you can easily build your offering by adding modules to suit your business needs.

Current modules available are listed below:


  • Partner offers
  • Surprise and delight
  • Prize draws
  • Shared rewards bank
  • Recognition e-cards
  • Member to member points donation
  • Nominate a champion

Administration & CRM:

  • Extra dashboard tiles, reports and charts
  • Account suspension
  • Avatars
  • Data API Integrations
  • Translation


  • Scratch cards
  • Spin to win
  • Calendar countdown
  • Leaderboards
  • Campaign Trackers 

Resources & News:

  • Resource management
  • News article creation

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business


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