As a Loyalty Account Manager at Stream Loyalty my role is to manage the entire loyalty journey our clients undertake when they are thinking about working with Stream Loyalty. This means I am part of the programme conception, responsible for the implementation and accountable for proving return on investment to clients once their programme is launched. I am also responsible for making sure the programme remains relevant within the clients sector, has the latest technology and consistently engages the audience.
Feel free to connect with me on LinkedIn, drop me an email or just give me a call on 01844 208180.
My favourite team activity was the first one I attended. Nothing can beat being invited to a team night out BEFORE your first day working for a company. It meant that I got to meet my new colleagues in a very relaxed environment and meet them as people, rather than X, Y and Z job role.
My dream loyalty client would have to be Starbucks. That programme is recognised around the world and doesn’t really have any negative feedback. They have paved the way, not only for their industry, but others too by showing customers that their programme is the new standard that other companies should hold themselves to.
My dream superpower would be teleportation. Imagine being able to just will yourself to Bali for a few hours in the sun and then be able to have dinner in Italy enjoying the Sicilian coast. With the ability to work from anywhere, I could journey around the world whilst still keeping up with my clients and not losing any time actually travelling.
Ultimately, my job is to help my clients solve their business challenges using loyalty soutions. I help them increase revenues, improve customer retention rates and find new ways to win new customers. I particularly love doing this with a creative game or leaderboard metric.
Michelle Obama's autobiography. To say that she is an inspirational woman doesn’t seem do her justice. She is simply brilliant. Michelle has empowered so many people recognise their talents and strive to be their best selves. Personally, she made me feel that anything that I want is attainable if I put my best foot forward.
My biggest takeaway was that the most successful programmes are ones that users form emotional connections to as they treat you as an individual rather than a cog in the machine. E.g. Amazon giving recommendations based off of your previous purchase or viewing history. Something so simple can make the user feel valued and unique which means they wont want to switch over to a competitor.
How receptive the Leadership Team are to new ideas and how quickly the new ideas are implemented.
Junior Office Administrator
Don’t let someone else’s bad time management impact your workload. This has helped me with a number of difficult conversations with clients and colleagues alike over the years. It was given to me by my Marketing Manager.
Reading & my PlayStation. I would like to try clay pigeon shooting, archery and over the next few years, my ambition is to get a pilots license.
Sarcastic, loyal and confident
I have a memory palace that I use to store information relating to exams that I have needed to take over the years
Increased engagement resulted in 39% extra page views and had a knock-on effect throughout the business. Members who had re-engaged were responsible for a 21% uplift in qualifying sales revenue.
One solution to customer acquisition lies close to home – among your existing customers. Its simple: one of the best ways to acquire customers is to ask your loyal existing customers to refer them.
Behavioural economics is the fascinating study of human behaviour to explain how/why consumers are motivated to buy products and/or engage with a company.
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