Alongside increasing engagement, the campaign journey was designed to help installers better understand the programme and how they could benefit from it. Once the installer had played the game they were provided with different routes through the programme, dependant on the outcome, to encourage them to re-engage.
Members were sent communications via SMS and email encouraging them to participate in the campaign. Each week the members were invited to spin the wheel to reveal a possible prize. With 4 segments on the wheel providing rewards engagement was instantly high (the reward options were: an instant Greggs breakfast voucher, £50 account credit, 1,000 points or the top prize of a £1,000 Love2Shop giftcard). Although the team had expected high engagement to start with, they were delighted that it continued throughout the 2 month campaign.