Using Employee Loyalty to Promote Advocacy
Rewards are the physical, hard benefits (technology items, experiences, etc) that are given to your employees. Usually, they are more memorable to the recipient as they’re tangible items and have an economic value; and in the case of experiences, they can even foster lifelong memories.
Recognition, on the other hand, is one of the soft benefits that add emotional value and attachment to the company. Recognition
is the emotive behaviour that represents the business culture, such as announcing accomplishments and praising behaviours or
Rewards are usually associated with achieving targets, and therefore are more anticipated than recognition. Neither should be run
in isolation; they work best when designed to complement each other when highlighting appreciation to employees.
If your budgets are stretched across multiple departments, and rewarding employees is where you’re falling short, then start by
introducing a recognition framework which will cost you nothing. Set the structure for recognition at the outset, so that your team
understand how and when recognition might be received.