Keep and Grow Case Study
Primaflow F&P Rewards
Created to solve the challenge of repeating campaigns, Primaflow F&P Rewards is a loyalty solution for plumbing and heating merchant customers, offering a "win-win" loyalty solution.
Built on Stream’s LoyaltyStream® platform, the programme targets Primaflow F&P's merchant clients with the key aims of helping grow sales across the year, motivating interest in out-of-season products, building longer term loyalty, and delivering value and benefits that position Primaflow F&P as business partners.
The results have been transformational in terms of sales growth and engagement with clients with sales up 27% and 43% of customers changing buying behaviours. The programme has delivered excellent Return on Investment and has become a key sales and engagement tool for the business.