Driving Value From Loyalty

The easier a campaign is to understand, the more likely customers are to consciously change their buying behaviours to achieve the reward. This simple points for spend campaign allows you to motive spend either for all products or for a specific subset of products.

The loyalty bank can be set up to display any currency from £'s to points to credits with the ability to show more than one bank if required. Don't leave your members guessing, give them the information, when they need it, where they need it.

An anniversary bonus provides you with multiple touchpoints with your customers and acts as a reminder of how much they have earned or how long the relationship is. You can stagger the bonus so the rewards increase with the length of time to encourage length of membership and retention.

A birthday bonus gives you an opportunity to create a personal touchpoint with a customer or an employee. Make the touchpoint fun and rewarding and re-cement the relationship.

Creating an aspirational reward bank is a a key part of the programme. You want to keep your breakage rate low to ensure customers are engaged and are seeing value in the programme. Experiences will live longer in the memories of your customers and our integrated RewardShop will enable you to provide a wide array of reward options.

On average 34.2% of customers will continue to purchase a product having tried it as part of a loyalty campaign. Use the RewardShop to list own brand products that customers can redeem using their points. 

Our RewardShop features over 800 products, gift cards and experiences and is regularly updated. We can provide everything from Birthday cakes to Ferrari driving experiences to the latest Apple products. If you list these along with your own products and services you are sure to have something to suit every member.

LoyaltyStream is provided with a complete set of emails configured to your branding and your messaging. You can edit each email template to suit your brands voice. The in platform emailer will allow you to send one off emails to an indvidual customer or multiple accounts and to re- send platform trigger emails.

All the data is tracked including opens, click throughs, forwards, bounces and deliveries making it easy to report on the effectiveness of each campaign.

Let your customers choose how they hear from you. SMS can be turned on allowing you to push messages quickly out to your audience. Without having to consider design elements and with the ability to search and filter to a list of customers our SMS feature allows you to quickly message your audience and receive much higher engagement rates.

The platform is provided with an inbox that allows you to message individuals or multiple accounts directly within the platform. Notifications will appear in the menu alerting your audience to new messages. The inbox ensures you are able to get your messages across, even to those customers who may opt out of emails or not read them.

The CRM tools allow you to analyse the data captured within the programme and utilise it to segment customers and communicate to your audience on a personal level wherever possible. A loyalty programme by its nature, captures a lot of data and using that data effectively is the secret to creating a long lasting programme that delivers a good ROI.

Our customer status profiles can be configured to suit your audience and your challenges. Utilising our simple configuration tool you can set the metrics to automatically segment customers into New, Active, Loyal, Declining, Lapsed and Dormant accounts. All of these statuses can then be used to configure messaging and campaigns to personalise the programme.

The goal is to deliver a one-to-one communication strategy so that every customer feels valued and understands how their loyalty can be rewarded.

We are ISO27001 certified and we know data is important. We also know how long it can take to get your IT teams to create new data integrations, so we aim to make it as easy as possible for you to get started.

LoyaltyStream comes with data templates that you can download, add in data and then import to the platform. These are available for customers, accounts, products and transactions meaning you have flexibility to import, edit and update your data as often as you require. We have created hundreds of data integrations over the years however so if you need us to work with your IT team on a customised solution for data we are able to.

Your stakeholders will all have access to an administration layer where they can view a standard set of reports, dashboards and access the single customer view. The administration layer will provide visibility of the ROI of each campaign, as well as the ability to dive into specific customer accounts to view data, engagement and their loyalty score.

The dashboards are available 24/7 and display key metrics from your campaigns so you can understand what is working, analyse trends, capture any dips before they have an impact and capitalise on wins as they happen. The 9 dashboard tiles feature up to data data relevant to your programme and the charts provided alongside these allow you to filter your accounts down to a single customer view.

Working with you to understand your metrics for loyalty, we will configure the loyalty and engagement scores so that you can analyse and assess your customers’ loyalty journey with you. The scoring systems are based on a pre-determined range of factors such as value of spend, frequency of spend, breadth of spend, programme membership, programme engagement and campaign participation. These have been created and adapted over a number of years basedf on our experience across sectors, programmes and markets.

Our Enterprise Layer allows you to configure and personalise the loyalty campaigns, create your own loyalty currency, import data, configure your accounts and user profiles, set up terms, privacy policies and communication preferences.

WE have years of experience in creating programmes so we have made sure that the features are simple to use, simple to configure but offer you a best in class loyalty programme that will set you apart from your competitors.

As part of the onboarding process we will train your team to be able to support your customers and manage the programme in its entirety moving forward. Our account team will be on hand to support you with any technical queries. If you need more support, either at the start or throughout the lifetime of the programme we are able to run a email ticket support desk for your customers.

Our skilled team of Account Managers will be on hand to guide you through to the launch of your programme. They have experience running programmes across the world for multiple industries and markets so if you have any questions they will be able to guide you in the right direction.

They won't disappear as soon as the programme is launched. You will have monthly calls with them to assess ROI and every quarter you will receive an insights reports with trends, analysis and recommendations of what the next best steps are.

As part of the onboarding process we will train your team to be able to support your customers and manage the programme in its entirety moving forward. Our account team will be on hand to support you with any technical queries. If you need more support, either at the start or throughout the lifetime of the programme we are able to run a email ticket support desk for your customers.

Our product development team are always thinking up new ideas and a full product roadmap is available for you to view. The beauty of LoyaltyStream is that has the ability to grow with you. As your programme matures ,so can the software and you can start to add on extra modules such as gamification, our award winning Keep, Grow and Win campaigns and extra segmentation and communication tools.