- I have all the tools to help you create your loyalty campaigns, send out SMS/email/inbox messages to your customers, and develop beautiful content pages.
- I can provide you with charts, graphs and reports to enable you to analyse the data.
- I can give you loyalty scoring on every customer.
- I can show you how engaged your customers are with your communications and your campaigns and, alongside my friends at Stream Loyalty, I can help you to tweak your campaigns to make sure that they are delivering ROI.
Unlike other employees, I agree the KPIs before I start working with you and I promise to deliver against them. I won't ask for pension contributions, a gym membership, health insurance, free lunches, or even to be invited to the team events, but I do want to be an integral part of your business moving forward.
There are only two things I ask for:
- Someone to work with during induction and onboarding to make sure everything is set up to hit your KPIs.
- Monthly 1-2-1's to look at the results and make sure I am delivering value.
Employment History:
Dentsply Sirona
DS Points Plus
A loyalty programme that grew from an initial tactical campaign called "Win A Million" to a global loyalty programme integrated with the client's e-commerce solution, designed to drive engagement with a direct and indirect audience. Running for 11 years the programme has continued to deliver value whilst undergoing annual tweaks and improvements.
City Plumbing
Showroom Rewards
Design to deliver further value to installers shopping with The Bathroom Showroom, the programme has been running for over 7 years and has enabled the client to gain a true understanding of their customers purchasing behaviours. It has also allowed them to capture data on the end consumer to provide greater depth of behaviour knowledge.
Plumbers Perks
A short term campaign run alongside the wider loyalty programmes, Plumbers Perks is run annually and is designed to drive breadth of spend and average order value during quieter periods. The last campaign has been designed with the customer experience in mind and delivered 83% engagement.
LKQ Euro Car Parts
Omni Buddy
Omni Buddy is the first of the LKQ Euro Car Parts reward and loyalty platforms to launch in 2022 and is designed to drive internal engagement with online sales. Delivered with gamification mechanics, users can customise their avatar and race car and track their performance around the branch, regional and divisional iconic global racetracks.
Dukes Education Group
The Dukes Club
Not a traditional loyalty programme, The Dukes Club launched earlier this year with the aim of providing a members programme for employees, alumni and parents of students. The Club offers unique resources, events, forums and a networking area all designed to strengthen relationships and provide a unique offering to the private education sector. The club is designed to provide relevant information and events that would be relevant to the audience throughout their life.
Milk Bar
Business Partner Portal and Customer Site
Again, not a traditional loyalty programme but a global platform designed to drive brand awareness and loyalty through knowledge sharing, authority and trust. The client is also set to launch a business partner portal for their distributors to purchase products through. This will allow them to change behaviours through the use of personalised promotions and campaigns.
Anglian Home Improvements
Employee Reward and Recognition Programme
Running for more then five years the Anglian Home Improvements hub was created as an internal reward and recognition platform which displayed personalised targets, goals and leaderboards for all customer facing sales staff. Online and in person events were advertised through the platform with employees being able to register for specific events as they achieved their targets.