Absolutely, loyalty programmes can have a huge impact in B2B. remember that your B2B customer is a consumer when they leave the office so they are already used to transacting with companies that offer them loyalty. The complexities are greater in the audience relationship and personalisation requirements but the rewards can be huge. In a recent programme, we delivered a 23% increase in revenues, 80% increase in referrals and 43% increase in brand stretch. Imagine what that could do to your business trajectory.