Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Melanie Parker

July 16, 2026

B2B Loyalty ROI Scrutiny Is Increasing

As economic pressures continue and budgets come under greater scrutiny, B2B loyalty programmes are increasingly being asked to prove their value. Demonstrating clear return on investment is no longer a nice-to-have, it's essential. In this blog, we explore why ROI scrutiny is intensifying, the metrics that matter most, and how businesses can measure and communicate the true impact of their loyalty programmes.

Melanie Parker | 16 Jul, 2026 | B2B Loyalty, Loyalty Metrics, Loyalty Analytics, Loyalty Programmes, Customer Retention, Share of Wallet Growth, Behavioural Lift, Member Activation Rates, Channel Penetration | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Laura Lloyd

July 14, 2026

What Loyalty Professionals Can Learn from the Hobbycraft Club

Welcome back to The Power of Loyalty blog series, where we explore the loyalty programmes redefining customer engagement. In this latest edition, we're shining a spotlight on Hobbycraft Club, a free membership programme that's built around rewarding creativity. From earning 5% back on every purchase to exclusive offers, birthday rewards and personalised inspiration, Hobbycraft Club shows how a well-designed loyalty programme can strengthen customer relationships by delivering value beyon...

Laura Lloyd | 14 Jul, 2026 | Hobbycraft Club, Customer Loyalty, Customer Experience, Customer Retention, Loyalty Programme, Loyalty Experience | Customer Loyalty, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Mark Maclure

July 08, 2026

Old vs Emerging: How B2B Loyalty Is Being Redefined

Today's buyers expect far more than transactional relationships. They expect personalised experiences, relevant communications, recognition for their expertise and genuine value throughout the customer lifecycle. At the same time, businesses are under increasing pressure to prove the commercial return on every investment. Read more about B2B loyalty's ongoing transformation from transactional to behavioural in our latest blog.

Mark Maclure | 08 Jul, 2026 | B2B Loyalty, Behavioural Loyalty, Transactional Loyalty, Loyalty Programmes, Loyalty Marketing, AI-driven Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

July 06, 2026

Sustainability and ESG-Linked Loyalty: The Next Evolution of B2B Engagement

Sustainability isn't just about big corporate initiatives, it’s about the everyday choices we all make. Whether it's recycling more, supporting local communities, choosing more sustainable products or giving back to charity, positive habits add up over time. Businesses are beginning to recognise this too, with many using loyalty programmes to encourage and reward behaviours that benefit both customers and the wider community. We investigate this more in our latest blog.

Laura Lloyd

June 22, 2026

Loyalty and Promotions are Merging: Why Businesses Are Moving Towards Holistic Incentive Strategies

The lines between loyalty programmes and promotional campaigns are becoming increasingly blurred. Traditionally, loyalty initiatives focused on long-term customer retention, while promotions were designed to drive short-term sales. Today, however, businesses are recognising that customers expect a more connected and personalised experience across every interaction. As a result, many organisations are moving towards holistic incentive strategies that combine the strengths of both loyalty and pro...

Laura Lloyd

June 15, 2026

Behavioural Loyalty is Overtaking Spend-based Loyalty

For decades, B2B loyalty programmes have rewarded customers based on how much they spend. But as customer relationships become more complex, leading organisations are shifting towards behavioural loyalty - rewarding actions such as product adoption, training, engagement, and advocacy that help drive long-term value, retention, and growth, even when they don't generate immediate revenue.

Laura Lloyd | 15 Jun, 2026 | Behavioural Loyalty, Transactional Loyalty, B2B Loyalty, Loyalty Marketing, Loyalty Programmes, Customer Loyalty, Customer Engagement, Customer Lifetime Value, Long-term Account Growth, Loyalty Rewards, Loyalty Mechanics, Spend-based Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Marketing |

Mark Maclure

June 09, 2026

Gamification Is Finally Becoming Serious in B2B Loyalty

For years, gamification in B2B loyalty programmes was often dismissed as too “consumer-like” for professional audiences. Many organisations assumed installers, distributors, resellers, dealers, and channel partners would not engage with mechanics traditionally associated with mobile apps and consumer retail loyalty. That perception is changing rapidly. Today’s most successful B2B loyalty programmes are increasingly adopting gamification, not as a gimmick, but as a strategic behavioural to...

Mark Maclure | 09 Jun, 2026 | Gamification, B2B Loyalty, Loyalty Marketing, Customer Engagement, Customer Loyalty, Behavioural Loyalty, Loyalty Rewards, Rewards and Mechanics, Loyalty Programmes, B2B Gamification |

Melanie Parker

June 01, 2026

Channel Loyalty and Partner Ecosystems Are Becoming the Battleground

Manufacturers, distributors, suppliers, and channel partners are increasingly recognising that the businesses which create the strongest interconnected partner ecosystems are the ones that gain the greatest long-term commercial advantage. Loyalty is no longer simply about points and rewards; it is about embedding your brand into the day-to-day operational and commercial behaviour of your partners.

Melanie Parker | 01 Jun, 2026 | Collaborative Loyalty Enviroments, Collaborative Loyalty Ecosystems, Loyalty Ecosystems, B2B Loyalty, Loyalty Marketing, Ecosystem-led Loyalty, Ecosystem Loyalty, High Engagement Frequency, Customer Loyalty, Customer Engagement | B2B Loyalty, Customer Loyalty, Customer Growth |

Laura Lloyd

May 27, 2026

Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything

For years, B2B loyalty programmes were often viewed as “nice-to-have” marketing initiatives. They sat alongside campaigns, promotions, and seasonal incentives, useful for engagement, but rarely considered commercially critical. That perception is changing rapidly. Businesses are no longer investing in loyalty simply to distribute points and rewards. They are building ecosystems designed to influence behaviour, strengthen channel relationships, and generate measurable commercial outcome...

Laura Lloyd | 27 May, 2026 | Loyalty Programmes, Loyalty Marketing, Loyalty Rewards, Strategic Loyalty, Data-driven Revenue Growth, Customer Engagement, Customer Loyalty, Behavioural Loyalty, Lifetime Partner Value, Loyalty Ecosystems, B2B Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Laura Lloyd

May 25, 2026

PETS AT HOME PETS CLUB: WHEN LOYALTY HAS A HEART

In the third blog of our series The Power of Loyalty, we’re focusing on the Pets at Home Loyalty Programme. With 8.2 million members and over a decade of pet-owner data, Pets Club from Pets at Home is one of the UK's most emotionally intelligent loyalty programmes and is ongoing proof that loyalty programmes do still matter more than ever.

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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