Loyalty Insights from an award winning loyalty agency

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Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Melanie Parker

December 18, 2025

Digital Loyalty for Old-School Audiences – Yes, It Can Work

Many assume older or 'old-school' customers won’t bother with digital loyalty programmes, but this is far from the truth. With the right approach, digital rewards can feel just as personal, familiar, and trustworthy as the traditional approaches they’re used to. The key is meeting them where they are, simplifying the experience, and showing clear value from the very first interaction. This blog aims to disprove the myth that traditional B2B audiences won’t go digital.

Melanie Parker | 18 Dec, 2025 | Old School, Traditional, Digital Jourmey, Making Digital Human, User-Centric Design, Mobile First, Reward Focused, Digital Rewards, Digital Loyalty Programme, Making Loyalty Digital | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Mark Maclure

December 11, 2025

Introducing Cobalt: The Next Evolution of LoyaltyStream®

Customer expectations are shifting fast, and loyalty technology needs to keep pace. That is why we are introducing Cobalt, the next step in the LoyaltyStream® journey. Cobalt brings a more flexible, intuitive, and future-ready approach to building meaningful customer relationships. From stronger data capabilities to smoother user experiences, it is designed to help organisations deliver loyalty programmes that feel modern, personal, and effortlessly effective.

Mark Maclure | 11 Dec, 2025 | Cobalt, Cobalt software release, RewardShop, Gamification, Spin To Win, Scratchcards, Smart Content Creation, Countdown Cards, Loyalty Marketing, Platform Update, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

December 10, 2025

The 12 Days of Loyalty: A Year of Value Delivered by Stream

As we reflect on another remarkable year, we’re excited to share our 12 Days of Loyalty; a celebration of the value, innovation, and impact we’ve delivered together. At Stream Loyalty, every milestone is driven by our mission to empower brands with intelligent loyalty solutions that create meaningful, lasting customer relationships. Join us as we look back on the highlights, successes, and insights that shaped the past twelve months and set the stage for an even stronger year ahead.

Laura Lloyd | 10 Dec, 2025 | Loyalty Marketing, B2B Loyalty, Loyalty Programmes, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |

Mark Maclure

August 12, 2025

Loyalty as a Growth Engine in Renewables – Does it work?

Over the last 12 months we have speaking to a lot of businesses in the renewable energy market and what is abundantly clear is that this sector is expanding fast…. in fact, really fast! But, as ever, growth comes with challenges: fierce competition, fragmented installer networks, and the need to ensure consistent quality across the board.

Mark Maclure | 12 Aug, 2025 | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Rewards and Mechanics | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes |

Laura Lloyd

June 26, 2025

Installer Show 2025: Loyalty Takes Centre Stage

At this year’s Installer Show, loyalty was front and centre—driving footfall, fuelling engagement, and shaping buying decisions. From celebrity appearances to interactive gamification, the show highlighted how brands are transforming customer relationships through immersive experiences. This recap explores key trends, standout tactics, and three proven ways to make your loyalty programme more engaging, memorable, and effective in 2025.

Laura Lloyd | 26 Jun, 2025 | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Rewards and Mechanics |

Melanie Parker

June 09, 2025

Unlocking the Power of Referral Campaigns: ‘Keep’, ‘Grow’, ‘Win’ and ‘Engage’ with Stream Loyalty

Customer loyalty is more than just a buzzword. Brands that succeed don’t just acquire customers; they keep them coming back, get them talking, and transform them into lifelong advocates. At Stream Loyalty, we believe that the key to unlocking this loyalty lies in a smart, strategic approach to referral campaigns.

Melanie Parker | 09 Jun, 2025 | Customer Loyalty, Customer Retention, Referral Campaigns, Referral Strategies, Customer Engagement, Personalised Loyalty, Growth Campaign, Win Campaign, Keep Campaign, Engage Campaign, Share of Wallet, Accelerate Customer Acquisition, Gamification, Personalised Metrics | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Marketing |

Mark Maclure

June 02, 2025

Loyalty Programmes: Getting Back to Basics

A thoughtfully structured loyalty programme can significantly boost customer retention, profitability, and brand advocacy. In this blog, I’ll explore the core elements of effective loyalty programmes and share practical advice on designing, launching, and managing them successfully.

Mark Maclure | 02 Jun, 2025 | Loyalty Marketing, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Programmes, B2B Loyalty, Customer Engagement, Loyalty Strategy, Customer Satisfaction, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

May 26, 2025

Loyalty Programmes: Spring into Rewards with Fresh Updates for a New Season at Stream Loyalty

At Stream Loyalty, we’re always looking for ways to keep our Reward Shop fresh, engaging, and aligned with what your members truly value. Just like spring symbolises renewal, this season presents an ideal moment to reinvigorate our reward offerings and add some excitement to our programme. Loyalty programmes can convert points into cash rewards, adding another layer of incentive for members.

Melanie Parker

May 20, 2025

Harnessing Behavioural Economics to Enhance Customer Loyalty

Discover how behavioural economics can boost customer loyalty by tapping into how people really make decisions. From using loss aversion to smart rewards, learn simple, science-backed ways to keep customers coming back.

Melanie Parker | 20 May, 2025 | Behaviour economics, Customer Loyalty, B2B Loyalty, Loyalty Strategy, Consumer Behaviour, Consumer Decision Making, Behavioural Economics, Loyalty Programmes, Behavioural Economics and Loyalty | B2B Loyalty, Customer Loyalty, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

April 22, 2025

🌱 Earth Day 2025: Why Sustainability Should Be at the Heart of Loyalty Programmes

As we approach Earth Day on 22 April 2025, the global call to action is clear: "Our Power, Our Planet". This year's theme underscores the collective responsibility of individuals, businesses, and governments to accelerate the transition to renewable energy and sustainable practices.

Laura Lloyd | 22 Apr, 2025 | All, EarthDay, EarthDay25, OurPowerOurPlanet, EarthActionDay, EarthDay2025, SustainableLoyalty, Sustainability, EcoconciousLoyalty, NetZero, StreamLoyalty28DayChallenge, RewardSustainableBehaviours | B2B Loyalty, Loyalty Programmes, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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