Primaflow F&P
Created to solve the challenge of repeating campaigns, the programme targeted Primaflow F&P's merchant clients with the key aims of helping grow sales across the year, motivating interest in out-of-season products, building longer term loyalty, and delivering value and benefits that position Primaflow F&P as business partners.
The results have been transformational in terms of sales growth and engagement with clients with sales up 27% and 43% of customers changing buying behaviours. The programme has delivered excellent Return on Investment and has become a key sales and engagement tool for the business.