43% of customers changed their buying behaviours

Primaflow F&P

Created to solve the challenge of repeating campaigns, the programme targeted Primaflow F&P's merchant clients with the key aims of helping grow sales across the year, motivating interest in out-of-season products, building longer term loyalty, and delivering value and benefits that position Primaflow F&P as business partners.

The results have been transformational in terms of sales growth and engagement with clients with sales up 27% and 43% of customers changing buying behaviours. The programme has delivered excellent Return on Investment and has become a key sales and engagement tool for the business.


How Showroom Rewards delivered a 20% increase in sales

City Plumbing

Showroom Rewards was built on Stream’s LoyaltyStream® platform and provides installers with the ability to earn points on all their brochure products. With a tiered loyalty metric and the added bonus of prize draws and consumer benefits, Showroom Rewards has been instrumental in delivering a 20% increase in sales of qualifying products and an average 300% increase in referral sales.

Not only does the platform work for their customers, it quickly became the go to place for the management team to obtain a single view of each customer. The data and analytics has been upgraded year-on-year and is an essential part of training, messaging and the only place that managers go to view their showroom’s progress status.


84% engagement from all members with aspirational rewards


Smith Brothers Stores were looking to drive additional business and change buying behaviours by motivating customers to buy products not previously purchased.

The Select 15 programme, run on the platform, motivated a significant 80%+ increase in engagement, with regular 45-50% open rates and over 25% click throughs. The overall result was impressive with 84% of participants qualifying and redeeming rewards.

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Loyalty Articles

How to build customer loyalty in B2B

The B2B customer relationship with  is much more complex than in the B2C market but it has the ability to be much stronger and more powerful.

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Securing Market Share at the top of the Loyalty Ladder
Building B2B loyalty whilst selling through the channel

In today’s fast moving global marketplace customer retention and loyalty is key; particularly in the B2B market.

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How many people does it take to run a loyalty programme 

With most of us time poor and under resourced, you need to be sure you have enough people to deliver a loyalty programme effectively.

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How businesses are using loyalty to drive brand stretch

Loyalty promotions are one simple way to drive brand stretch, but to activate an effective campaign that also empowers your sales team requires a visualisation of the gaps in product purchasing.

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Securing Market Share at the top of the Loyalty Ladder
Securing market share at the top of the loyalty ladder

The loyalty ladder allows you to define the different stages of your customer relationship. The loyalty ladder focuses on how you progress your customers relationship with the business.

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Customers are looking for more from rewards 

With so much choice available, finding the rewards that are really going to grab your audiences attention can be hard. Read our tips on how to switch up your reward programme.

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How gamification helped The Bathroom Showroom boost sales by 21%

Increased engagement resulted in 39% extra page views and had a knock-on effect throughout the business. Members who had re-engaged were responsible for a 21% uplift in qualifying sales revenue.

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Customer retention. Is it also the solution for customer acquisition

One solution to customer acquisition lies close to home – among your existing customers. Its simple: one of the best ways to acquire customers is to ask your loyal existing customers to refer them.

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Using behavioural economics to drive loyalty with both customers and employees

Behavioural economics is the fascinating study of human behaviour to explain how/why consumers are motivated to buy products and/or engage with a company.

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Loyalty and Behavioural Economics

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