Archive by author:
Mark MaclureReturn
Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.
Mark Maclure
July 20, 2021
Mark explores the benefits of engaging your loyal customers in a gamification campaign.
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Mark Maclure
October 05, 2020
Discover how your company can focus on keeping your customer base loyal with a cost effective solution.
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Mark Maclure
September 01, 2020
In order to tap into the digital consumer world, brands must use a variety of traditional and digital marketing channels to create and experiences that build trust and, ultimately, experiences that build trust and, ultimately, brand loyalty.
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Mark Maclure
August 19, 2020
How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-able asset? If you are stuggling for budget in you annual opex budget then this might help with amortising the expenditure.
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Mark Maclure
January 28, 2020
Insights from the Stream team as we rocket into 2020: loyalty we are seeing some fantastic stats emerge proving that Loyalty really can be successful at changing behaviours.
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