Filter By Category

Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


Search

Archive by author: Mark MaclureReturn
Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.
Mark Maclure

December 12, 2024

Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme 

Modern customers are looking for more than discounts and perks; they want their purchases to make a difference. Incorporating a charity donation option into your loyalty programme not only aligns with this growing trend but also deepens the emotional connection between your brand and its customers. In this blog, we explore how offering charitable giving as a loyalty reward can enhance your programme’s value, inspire customer engagement, and support meaningful causes. Discover the benefits of me...
Read More
Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme 
Mark Maclure | 12 Dec, 2024 | All, Loyalty Marketing, B2B Loyalty, Customer Engagement, Social impact, Charity Donations, Loyalty Programmes, Socially Conscious Customers, Enhanced Brand Loyalty Perception, Customer Acquisition, Customer Retention, Giving Back, Purpose Driven Marketing, Customer Loyalty, Making a Difference | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Mark Maclure

September 22, 2024

Top Strategies for Implementing Gamification in Loyalty Programmes 

Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engagement and enhance customer experiences. In our latest blog, we explore the top strategies for implementing gamification in loyalty programmes, showing how brands can use fun, interactive elements like challenges, rewards, and leaderboards to motivate customers and build long-term loyalty.
Read More
Top Strategies for Implementing Gamification in Loyalty Programmes 
Mark Maclure | 22 Sep, 2024 | All, Gamification, Loyalty Programmes, B2B Loyslty, Customer Loyalty, Customer Engagement, Loyalty Rewards, Loyalty Marketing | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |
Mark Maclure

August 08, 2024

Top Strategies for Boosting Customer Loyalty and Retention 

Boosting customer loyalty and retention is more important than ever in today's competitive market. Loyal customers not only drive repeat business but also act as brand advocates, bringing in new customers through word-of-mouth. In this blog, we will explore top strategies to enhance customer loyalty and retention, including personalised experiences, effective loyalty programmes, and exceptional customer service. Discover how these tactics can help you build lasting relationships with your cu...
Read More
Top Strategies for Boosting Customer Loyalty and Retention 
Mark Maclure | 08 Aug, 2024 | All, Customer Retention, Customer Loyalty, Customer Acquisition, Loyalty Metrics, Customer Engagement, Customer Data Platforms, Customer Exeperience, Customer Referrals, Referrals and Feedback | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Marketing |
Mark Maclure

July 18, 2024

How Loyalty Software Transforms Customer Retention Strategies 

In today's competitive market, customer retention is more crucial than ever. Traditional methods are no longer enough to keep customers engaged and loyal. Enter loyalty software – a game-changer in transforming customer retention strategies. In this blog, we'll explore how leveraging advanced loyalty software can revolutionise your approach, helping you build stronger, more lasting relationships with your customers. Discover the key benefits and features that make loyalty software an es...
Read More
How Loyalty Software Transforms Customer Retention Strategies 
Mark Maclure | 18 Jul, 2024 | Loyalty Software, Customer Engagement, Customer Retention, B2B Loyalty, Loyalty Programmes, Loyal ty Software, Software as a Service, SaaS, Personalised Experiences, Customised Loyalty, Loyalty Insights, Customer Insights, Customer Experience, Omnichannel, Omnichannel Opportunities, Brand Advocacy | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics |
Mark Maclure

July 15, 2024

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loyalty programmes have emerged as a powerful tool for achieving both goals simultaneously. By offering rewards, incentives, and personalised experiences, loyalty programmes not only encourage repeat business but also attract new customers looking for added value. In this blog, we will explore how well-designed loyalty marketing programmes can maximise customer acquisition and retention, leading to su...
Read More
Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 
Mark Maclure | 15 Jul, 2024 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Acquisition, Sustainable Growth, Customer Retention, Loyalty Programmes, Targeted Marketing, CLV, Customer Lifetime Value, Loyalty Rewards, Personalised Rewards, Loyalty Inisghts, Brand Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Mark Maclure

June 24, 2024

Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty 

In this blog post, Mark Maclure explores the multi-faceted approach Apple employs to build its unique brand loyalty, making it more than just a technology company, but a lifestyle emblem. 
Read More
Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty 
Mark Maclure | 24 Jun, 2024 | B2B Loyalty, Apple, Emotional Loyalty, Emotional Engagement, Loyalty Programme, Customer Retention, Customer Engagement, Customer Loyalty, Customer Satisfaction, Aspirational Products, Emotional Connection, Steve Jobs | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |
Mark Maclure

June 06, 2024

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connections with customers, leading to a more sustainable and profitable relationship. He illustrates how emotional loyalty taps into the customer’s emotions and personal connection with a brand, while transactional loyalty rewards their purchasing actions.
Read More
Heartstrings or Purse Strings? What Drives Customer Dedication?
Mark Maclure | 06 Jun, 2024 | All, Customer Loyalty, B2B Loyalty, Brand Loyalty, Customer Engagement, Transactional Loyalty, Emotional Loyalty, Customer Dedication, Personalised Experiences, Customer Advocacy, Brand Advocacy, Personalised Rewards, Targeted messaging, Personalised Communications, Loyalty Metrics, Loyalty Insights, Customer Growth, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Mark Maclure

May 23, 2024

Decoding Loyalty: Visualising the Key Metrics that Drive Success 

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insights into customer behaviour and engagement. By understanding these metrics, businesses can tailor their strategies to foster deeper connections with their customers, ultimately driving long-term success. In this post, we delve into the significance of loyalty metrics, explore the best practices for visualising and interpreting this data, and provide actionable tips to enhance the effectiveness of yo...
Read More
Decoding Loyalty: Visualising the Key Metrics that Drive Success 
Mark Maclure | 23 May, 2024 | Loyalty Programmes, All, B2B Loyalty, Data-driven Loyalty Insights, Loyalty Metrics, Customer Loyalty, Customer Engagement, Customer Retention, Customer Lifetime Value, CLV, CX, Customer Experience, Loyalty Data | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics |
Mark Maclure

May 09, 2024

Localisation Strategies for Multi-Country Loyalty Programmes 

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for global success. This blog explores how by embracing local differences and showing respect for cultural nuances, companies can build more engaging and rewarding relationships with global customers.
Read More
Localisation Strategies for Multi-Country Loyalty Programmes 
Mark Maclure | 09 May, 2024 | All, B2B Loyalty, Loyalty Insights, Global B2B Loyalty, Loyalty Programmes, Customer Engagement, Customer Loyalty, #localisation | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |
Mark Maclure

April 18, 2024

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 

While discounts and rewards loyalty programmes may attract customers initially, they often fail to foster long-lasting relationships. Enter emotional loyalty – a paradigm shift that places emphasis on building meaningful connections and nurturing genuine customer experiences.
Read More
Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 
Mark Maclure | 18 Apr, 2024 | All, Transactional Loyalty, Emotional Loyalty, B2B Loyalty, Loyalty Programmess, Customer Loyalty, Customer Retention, Brand Loyalty, Brand Advocacy, Loyalty Programmes, Customer Growth | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |
Page 1 of 4 FirstPrevious [1]

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

Resources





 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi