News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters just email nairne.barker@streamloyalty.com and she will send you an opt in link.

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Archive by author: Mark MaclureReturn
Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.
Mark Maclure

July 20, 2021

Engaging your loyal customers in a (quick win) gamification campaign

Mark explores the benefits of engaging your loyal customers in a gamification campaign
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Engaging your loyal customers in a (quick win) gamification campaign
Mark Maclure | 20 Jul, 2021 | All, Loyalty, Gamification, Customer Loyalty, Loyalty Software |
Mark Maclure

October 05, 2020

Customer Retention – Is it also the solution for Customer Acquisition?

Discover how your company can focus on keeping your customer base loyal with a cost effective solution.
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Customer Retention – Is it also the solution for Customer Acquisition?
Mark Maclure | 05 Oct, 2020 | All, Loyalty, Customer Loyalty |
Mark Maclure

September 01, 2020

How Customer Trust Impacts Brand Loyalty

In order to tap into the digital consumer world, brands must use a variety of traditional and digital marketing channels to create and experiences that build trust and, ultimately, experiences that build trust and, ultimately, brand loyalty.
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How Customer Trust Impacts Brand Loyalty
Mark Maclure | 01 Sep, 2020 | All, Loyalty, Customer Loyalty |
Mark Maclure

August 19, 2020

Loyalty is a bigger asset than you think

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-able asset? If you are stuggling for budget in you annual opex budget then this might help with amortising the expenditure.
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Loyalty is a bigger asset than you think
Mark Maclure | 19 Aug, 2020 | All, Loyalty, Customer Loyalty, Loyalty Software |
Mark Maclure

January 28, 2020

Loyalty really can change behaviours

Insights from the Stream team as we rocket into 2020: loyalty we are seeing some fantastic stats emerge proving that Loyalty really can be successful at changing behaviours.
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Loyalty really can change behaviours
Mark Maclure | 28 Jan, 2020 | All, Loyalty, Customer Loyalty, Agency Life |