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Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by author: Mark MaclureReturn

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Mark Maclure

March 02, 2026

It Shouldn’t Be This Hard: Why Loyalty Managers Deserve Tech They Can Actually Control

Most loyalty managers don’t want to be developers, analysts or project managers. They want to create exceptional customer experiences. They want to drive behaviour change. They want to work with suppliers to deliver high-impact promotions. And they want the freedom to test, iterate and improve. This blog explains how LoyaltyStream® can do just this.

Mark Maclure | 02 Mar, 2026 | Customer Experience, Behaviour Change, Customer Engagement, UX, B2B Loyalty, Loyalty Management, Loyalty Programmes, Loyalty Platforms, Customer Behaviour Change | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Mark Maclure

February 26, 2026

Data You’re Missing: How Loyalty Software Unlocks Hidden Revenue in Your Distributor Network

Loyalty data reveals who buys, what they purchase, when they lapse, and where growth is hiding, especially within the long tail. In this blog, we talk about how to learn more from your transactions to transform the results from your loyalty programme.

Mark Maclure | 26 Feb, 2026 | Loyalty Marketing, B2B Loyalty, Loyalty Data, Transactional Loyalty, Loyalty Programmes | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Mark Maclure

February 18, 2026

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into daily routines, support branch teams and deliver tangible value that feels relevant on the ground. In this blog, we explore how to move beyond points and design a loyalty programme built around the real world dynamics of trade counters.

Mark Maclure | 18 Feb, 2026 | B2B Loyalty, Trade Loyalty, Loyalty Marketing, Trade Loyalty Programmes | B2B Loyalty, Customer Retention, Rewards and Mechanics |

Mark Maclure

January 17, 2026

Why Rewards Matter More Than Ever in 2026

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty programmes. As budgets tighten and expectations rise, cost pressures are driving organisations to seek more effective reward strategies to maintain profitability and customer engagement. Economic volatility, rising acquisition costs and product commoditisation are making reward programmes increasingly important in 2026, as brands look for ways to retain customers and build resilience.

Mark Maclure

December 11, 2025

Introducing Cobalt: The Next Evolution of LoyaltyStream®

Customer expectations are shifting fast, and loyalty technology needs to keep pace. That is why we are introducing Cobalt, the next step in the LoyaltyStream® journey. Cobalt brings a more flexible, intuitive, and future-ready approach to building meaningful customer relationships. From stronger data capabilities to smoother user experiences, it is designed to help organisations deliver loyalty programmes that feel modern, personal, and effortlessly effective.

Mark Maclure | 11 Dec, 2025 | Cobalt, Cobalt software release, RewardShop, Gamification, Spin To Win, Scratchcards, Smart Content Creation, Countdown Cards, Loyalty Marketing, Platform Update, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Mark Maclure

August 12, 2025

Loyalty as a Growth Engine in Renewables – Does it work?

Over the last 12 months we have speaking to a lot of businesses in the renewable energy market and what is abundantly clear is that this sector is expanding fast…. in fact, really fast! But, as ever, growth comes with challenges: fierce competition, fragmented installer networks, and the need to ensure consistent quality across the board.

Mark Maclure | 12 Aug, 2025 | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Rewards and Mechanics | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes |

Mark Maclure

June 02, 2025

Loyalty Programmes: Getting Back to Basics

A thoughtfully structured loyalty programme can significantly boost customer retention, profitability, and brand advocacy. In this blog, I’ll explore the core elements of effective loyalty programmes and share practical advice on designing, launching, and managing them successfully.

Mark Maclure | 02 Jun, 2025 | Loyalty Marketing, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Programmes, B2B Loyalty, Customer Engagement, Loyalty Strategy, Customer Satisfaction, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |

Mark Maclure

April 15, 2025

Stream Loyalty Launches Next-Generation Enhancements with Ruby and Sapphire Releases

Stream Loyalty has been busy behind the scenes, diligently working on groundbreaking updates to its LoyaltyStream® platform. With the recent launches of the Ruby and Sapphire product releases, our customers are already reaping the rewards of our commitment to innovation and excellence.

Mark Maclure | 15 Apr, 2025 | All, Loyalty Marketing, Customer Loyalty, Software Release, Software Enhancement, Content Management, Software Upgrade | B2B Loyalty, Loyalty Programmes, Loyalty Marketing |

Mark Maclure

April 04, 2025

Happy Birthday Tesco Clubcard! The UK’s Longest Running Loyalty Programme Celebrates 30 years!

It’s an exciting milestone for Tesco Clubcard as it celebrates 30 years of rewarding loyal shoppers across the UK! Since launching back in 1995, Clubcard has transformed the way businesses build connections with customers, turning everyday transactions into valuable, personalised experiences.

Mark Maclure | 04 Apr, 2025 | all, Loyalty Marketing, Customer Loyalty, Customer Loyalty Marketing, What Is Loyalty Marketing, B2B Loyalty, Loyalty Programmes, Tesco Clubcard, Clubcard 30th Anniversary, Rewarding Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Mark Maclure

February 17, 2025

The Power of Storytelling: Engaging Your Loyalty Programme Audience

In a world where customers are bombarded with countless marketing messages, brands that truly connect with their audience stand out. One of the most effective ways to foster this connection? Storytelling. Beyond points and perks, a compelling narrative can bring your loyalty programme to life, creating emotional bonds that drive engagement and long-term loyalty. In this blog, we explore how storytelling can transform your loyalty strategy, turning members into passionate brand advocates.

Mark Maclure | 17 Feb, 2025 | All, B2B Loyalty, Loyalty Marketing, Loyalty, Customer Engagement, Customer Retention, Storytelling, Bringing Loyalty To Life, Loyalty Programmes, Compelling Content | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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