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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Archive by author: Mark MaclureReturn
Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.
Mark Maclure

June 02, 2025

Loyalty Programmes: Getting Back to Basics 

A thoughtfully structured loyalty programme can significantly boost customer retention, profitability, and brand advocacy. In this blog, I’ll explore the core elements of effective loyalty programmes and share practical advice on designing, launching, and managing them successfully. 
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Loyalty Programmes: Getting Back to Basics 
Mark Maclure | 02 Jun, 2025 | Loyalty Marketing, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Programmes, B2B Loyalty, Customer Engagement, Loyalty Strategy, Customer Satisfaction, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |
Mark Maclure

April 15, 2025

Stream Loyalty Launches Next-Generation Enhancements with Ruby and Sapphire Releases 

Stream Loyalty has been busy behind the scenes, diligently working on groundbreaking updates to its LoyaltyStream® platform. With the recent launches of the Ruby and Sapphire product releases, our customers are already reaping the rewards of our commitment to innovation and excellence. 
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Stream Loyalty Launches Next-Generation Enhancements with Ruby and Sapphire Releases 
Mark Maclure | 15 Apr, 2025 | All, Loyalty Marketing, Customer Loyalty, Software Release, Software Enhancement, Content Management, Software Upgrade | B2B Loyalty, Loyalty Programmes, Loyalty Marketing |
Mark Maclure

April 04, 2025

Happy Birthday Tesco Clubcard! The UK’s Longest Running Loyalty Programme Celebrates 30 years! 

It’s an exciting milestone for Tesco Clubcard as it celebrates 30 years of rewarding loyal shoppers across the UK! Since launching back in 1995, Clubcard has transformed the way businesses build connections with customers, turning everyday transactions into valuable, personalised experiences. 
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Happy Birthday Tesco Clubcard! The UK’s Longest Running Loyalty Programme Celebrates 30 years! 
Mark Maclure | 04 Apr, 2025 | all, Loyalty Marketing, Customer Loyalty, Customer Loyalty Marketing, What Is Loyalty Marketing, B2B Loyalty, Loyalty Programmes, Tesco Clubcard, Clubcard 30th Anniversary, Rewarding Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |
Mark Maclure

February 17, 2025

The Power of Storytelling: Engaging Your Loyalty Programme Audience 

In a world where customers are bombarded with countless marketing messages, brands that truly connect with their audience stand out. One of the most effective ways to foster this connection? Storytelling. Beyond points and perks, a compelling narrative can bring your loyalty programme to life, creating emotional bonds that drive engagement and long-term loyalty. In this blog, we explore how storytelling can transform your loyalty strategy, turning members into passionate brand advocates.
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The Power of Storytelling: Engaging Your Loyalty Programme Audience 
Mark Maclure | 17 Feb, 2025 | All, B2B Loyalty, Loyalty Marketing, Loyalty, Customer Engagement, Customer Retention, Storytelling, Bringing Loyalty To Life, Loyalty Programmes, Compelling Content | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Marketing |
Mark Maclure

January 06, 2025

The Power of Loyalty Programme Partnerships: How Two Programmes Are Joining Forces to Elevate Member Engagement 

This blog delves into the growing trend of loyalty programme partnerships, exploring how collaboration between two brands can elevate member experiences, amplify rewards, and foster long-term customer relationships. By understanding the benefits and strategic considerations, businesses can unlock the full potential of partnership-driven loyalty.
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The Power of Loyalty Programme Partnerships: How Two Programmes Are Joining Forces to Elevate Member Engagement 
Mark Maclure | 06 Jan, 2025 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Engagement, Loyalty Programmes, Customer Satisfaction, Loyalty Programme Partnerships, Loyalty Partnerships, Customer Rewards | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |
Mark Maclure

December 12, 2024

Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme 

Modern customers are looking for more than discounts and perks; they want their purchases to make a difference. Incorporating a charity donation option into your loyalty programme not only aligns with this growing trend but also deepens the emotional connection between your brand and its customers. In this blog, we explore how offering charitable giving as a loyalty reward can enhance your programme’s value, inspire customer engagement, and support meaningful causes. Discover the benefits of me...
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Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme 
Mark Maclure | 12 Dec, 2024 | All, Loyalty Marketing, B2B Loyalty, Customer Engagement, Social impact, Charity Donations, Loyalty Programmes, Socially Conscious Customers, Enhanced Brand Loyalty Perception, Customer Acquisition, Customer Retention, Giving Back, Purpose Driven Marketing, Customer Loyalty, Making a Difference | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Mark Maclure

September 22, 2024

Top Strategies for Implementing Gamification in Loyalty Programmes 

Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engagement and enhance customer experiences. In our latest blog, we explore the top strategies for implementing gamification in loyalty programmes, showing how brands can use fun, interactive elements like challenges, rewards, and leaderboards to motivate customers and build long-term loyalty.
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Top Strategies for Implementing Gamification in Loyalty Programmes 
Mark Maclure | 22 Sep, 2024 | All, Gamification, Loyalty Programmes, B2B Loyslty, Customer Loyalty, Customer Engagement, Loyalty Rewards, Loyalty Marketing | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |
Mark Maclure

August 08, 2024

Top Strategies for Boosting Customer Loyalty and Retention 

Boosting customer loyalty and retention is more important than ever in today's competitive market. Loyal customers not only drive repeat business but also act as brand advocates, bringing in new customers through word-of-mouth. In this blog, we will explore top strategies to enhance customer loyalty and retention, including personalised experiences, effective loyalty programmes, and exceptional customer service. Discover how these tactics can help you build lasting relationships with your cu...
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Top Strategies for Boosting Customer Loyalty and Retention 
Mark Maclure | 08 Aug, 2024 | All, Customer Retention, Customer Loyalty, Customer Acquisition, Loyalty Metrics, Customer Engagement, Customer Data Platforms, Customer Exeperience, Customer Referrals, Referrals and Feedback | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Marketing |
Mark Maclure

July 18, 2024

How Loyalty Software Transforms Customer Retention Strategies 

In today's competitive market, customer retention is more crucial than ever. Traditional methods are no longer enough to keep customers engaged and loyal. Enter loyalty software – a game-changer in transforming customer retention strategies. In this blog, we'll explore how leveraging advanced loyalty software can revolutionise your approach, helping you build stronger, more lasting relationships with your customers. Discover the key benefits and features that make loyalty software an es...
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How Loyalty Software Transforms Customer Retention Strategies 
Mark Maclure | 18 Jul, 2024 | Loyalty Software, Customer Engagement, Customer Retention, B2B Loyalty, Loyalty Programmes, Loyal ty Software, Software as a Service, SaaS, Personalised Experiences, Customised Loyalty, Loyalty Insights, Customer Insights, Customer Experience, Omnichannel, Omnichannel Opportunities, Brand Advocacy | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics |
Mark Maclure

July 15, 2024

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loyalty programmes have emerged as a powerful tool for achieving both goals simultaneously. By offering rewards, incentives, and personalised experiences, loyalty programmes not only encourage repeat business but also attract new customers looking for added value. In this blog, we will explore how well-designed loyalty marketing programmes can maximise customer acquisition and retention, leading to su...
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Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 
Mark Maclure | 15 Jul, 2024 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Acquisition, Sustainable Growth, Customer Retention, Loyalty Programmes, Targeted Marketing, CLV, Customer Lifetime Value, Loyalty Rewards, Personalised Rewards, Loyalty Inisghts, Brand Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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