Archive by author:
Melanie ParkerReturn
Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.
Melanie Parker
August 26, 2022
It took a pandemic to revolutionise how we work, how we measure value and how we support each other to get the right work/life balance. I know this is the same for many businesses, it turned everything on its head and we will feel the effects for years to come. Our leadership team sat down earlier this year to ask ourselves what we needed in place to achieve the goals we set.
Read More
Melanie Parker
May 22, 2022
The loyalty ladder allows you to define the different stages of your customer relationship. The loyalty ladder focuses on how you progress your customers relationship with the business.
Read More
Melanie Parker
May 01, 2022
Loyalty has been around in many different forms for years and has its passionate advocates and at the same time its non believers. We believe we could convince anyone on the power of loyalty given 15 minutes, so if you're a non believer why not challenge us. Whilst there are many statistics on the power of loyalty, there are also many myths. This series aims to debunk the most common myths.
Read More
Melanie Parker
April 07, 2022
The business relationship with customers in B2B is more complex than that of the consumer relationship with a brand, and it has the ability to be much stronger and more powerful. While both B2B and B2C may use loyalty programmes, they both need to be crafted differently. Business customers expects a lot more from their suppliers. They expect a deeper understanding of their requirements, their challenges and a value-add relationship that helps them to solve those issues. Get all this right and yo...
Read More
Melanie Parker
March 19, 2022
Most loyalty programmes are designed to improve the customer experience; to keep customers engaged with your brand; to become brand ambassadors; to buy more, more frequently; and, ultimately to be a vocal promoter. What part do your employees take in gaining traction and momentum.
Read More
Melanie Parker
March 02, 2022
For World Book day this year, rather than celebrating industry books, childhood books or anything else I have decided to give you an insight into our story. In the style of a 'blink' I hope it gives you a good grasp of why we started, who we are, what we stand for and where we want to take the business. I use Blinkist (www.blinkist.com) a lot. It features a vast range of books that are precis'd into a 15 minute read and is a great way of identifying new and inspiring books.
Read More
Melanie Parker
March 02, 2022
Wednesday Wisdom this week was a great fun tech quiz on everything from C# code unravelling to what animal is on the Firefox logo. It even included a Monty Python video clip which is always a winner in our books.
Read More
Melanie Parker
February 13, 2022
Show me a person who has never made a mistake and I'll show you a person who has never achieved much
Joan Collins
Melanie Parker
February 09, 2022
Jo hosted our Wednesday Wisdom on Wednesday 9th February and reported on Stream’s communication system.
Read More
Melanie Parker
November 01, 2021
A Stream Loyalty ‘KEEP’ Campaign Guide
Read More