News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters just email nairne.barker@streamloyalty.com and she will send you an opt in link.

Archive by author: Melanie ParkerReturn
Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.
Melanie Parker

May 24, 2021

Five Steps to Loyalty Maturity

Melanie's latest article takes you through the five steps to Loyalty Maturity
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Melanie Parker | 24 May, 2021 | all, loyalty |
Melanie Parker

April 12, 2021

Loyalty Fraud and How to Combat It

Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures you can put in place to combat it. External fraud (e.g., hackers) is commonplace across all digital platforms and there are extensive measures that you are able to put in place to ensure that you are using best practice security protocols and restricting access only to those people who need it. As part of our security protocols and processes we ensure that this is assessed and the appropriate mea...
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Melanie Parker

February 01, 2021

A Busy Start to The Year

It was a busy start to the year at Stream HQ (and satellite WFH locations!) last month, for which we were thankful. With the grey skies and consistent mud and rain, January seemed to be as long as a normal year but we’ve got through and emerged with some exciting news to share with you this month.
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Melanie Parker | 01 Feb, 2021 | Loyalty, Agency Life |
Melanie Parker

December 09, 2020

Loyalty Programme Breakage

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High breakage rates indicate a lack of engagement with the programme. It is only really at the point of redemption that a member realises the true value of a loyalty programme and if your members are never getting to that point then they aren't changing their behaviours.
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Melanie Parker

November 30, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?
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Melanie Parker

November 26, 2020

The VIP Effect

Can loyalty make your customers feel like VIPs?
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Melanie Parker

November 04, 2020

Loyalty Communication Tips

Our top 10 tips on loyalty communications from how to plan to delivery to content. Don't leave anything to chance.
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Melanie Parker

September 09, 2020

When it comes to building loyalty with pet owners, manufacturers must take the lead

A lack of knowledge of the end customer is a challenge for any industry where a manufacturer is selling via distributors, large buying practices or, in the case of the pet trade, direct to the veterinary practice. Manufacturers have the tough job of appealing to all the stakeholders; the vets, the clinicians, the practice owners as well as the pet owners, who are now more empowered than ever; they have more knowledge (rightly or wrongly) and they are willing to challenge diagnoses and treatment ...
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Melanie Parker

August 25, 2020

Chatbots: How to Design for Success

Chatbots are increasingly becoming a “must have” for almost any size of business. We are now working with the Microsoft AI and bot teams so thought we would share some thoughts on Chatbots
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Melanie Parker

July 09, 2020

Creating Long Lasting Engagement

Our five top tips on how to create better engagement that lasts throughout the lifetime of your loyalty programme.
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