Archive by author:
Melanie ParkerReturn
Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.
Melanie Parker
May 24, 2021
Melanie's latest article takes you through the five steps to Loyalty Maturity
Read More
Melanie Parker
April 12, 2021
Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures you can put in place to combat it. External fraud (e.g., hackers) is commonplace across all digital platforms and there are extensive measures that you are able to put in place to ensure that you are using best practice security protocols and restricting access only to those people who need it. As part of our security protocols and processes we ensure that this is assessed and the appropriate mea...
Read More
Melanie Parker
February 01, 2021
It was a busy start to the year at Stream HQ (and satellite WFH locations!) last month, for which we were thankful. With the grey skies and consistent mud and rain, January seemed to be as long as a normal year but we’ve got through and emerged with some exciting news to share with you this month.
Read More
Melanie Parker
December 09, 2020
If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High breakage rates indicate a lack of engagement with the programme. It is only really at the point of redemption that a member realises the true value of a loyalty programme and if your members are never getting to that point then they aren't changing their behaviours.
Read More
Melanie Parker
November 30, 2020
If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?
Read More
Melanie Parker
November 26, 2020
Can loyalty make your customers feel like VIPs?
Read More
Melanie Parker
November 04, 2020
Our top 10 tips on loyalty communications from how to plan to delivery to content. Don't leave anything to chance.
Read More
Melanie Parker
September 09, 2020
A lack of knowledge of the end customer is a challenge for any industry where a manufacturer is selling via distributors, large buying practices or, in the case of the pet trade, direct to the veterinary practice. Manufacturers have the tough job of appealing to all the stakeholders; the vets, the clinicians, the practice owners as well as the pet owners, who are now more empowered than ever; they have more knowledge (rightly or wrongly) and they are willing to challenge diagnoses and treatment ...
Read More
Melanie Parker
August 25, 2020
Chatbots are increasingly becoming a “must have” for almost any size of business. We are now working with the Microsoft AI and bot teams so thought we would share some thoughts on Chatbots
Read More
Melanie Parker
July 09, 2020
Our five top tips on how to create better engagement that lasts throughout the lifetime of your loyalty programme.
Read More