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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


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Archive by author: Melanie ParkerReturn
Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.
Melanie Parker

June 09, 2025

Unlocking the Power of Referral Campaigns: ‘Keep’, ‘Grow’, ‘Win’ and ‘Engage’ with Stream Loyalty 

Customer loyalty is more than just a buzzword. Brands that succeed don’t just acquire customers; they keep them coming back, get them talking, and transform them into lifelong advocates. At Stream Loyalty, we believe that the key to unlocking this loyalty lies in a smart, strategic approach to referral campaigns. 
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Unlocking the Power of Referral Campaigns: ‘Keep’, ‘Grow’, ‘Win’ and ‘Engage’ with Stream Loyalty 
Melanie Parker | 09 Jun, 2025 | Customer Loyalty, Customer Retention, Referral Campaigns, Referral Strategies, Customer Engagement, Personalised Loyalty, Growth Campaign, Win Campaign, Keep Campaign, Engage Campaign, Share of Wallet, Accelerate Customer Acquisition, Gamification, Personalised Metrics | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Marketing |
Melanie Parker

May 20, 2025

Harnessing Behavioural Economics to Enhance Customer Loyalty 

Discover how behavioural economics can boost customer loyalty by tapping into how people really make decisions. From using loss aversion to smart rewards, learn simple, science-backed ways to keep customers coming back.
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Harnessing Behavioural Economics to Enhance Customer Loyalty 
Melanie Parker | 20 May, 2025 | Behaviour economics, Customer Loyalty, B2B Loyalty, Loyalty Strategy, Consumer Behaviour, Consumer Decision Making, Behavioural Economics, Loyalty Programmes, Behavioural Economics and Loyalty | B2B Loyalty, Customer Loyalty, Stream Loyalty, Loyalty Marketing |
Melanie Parker

April 01, 2025

Stream Celebrates 16 Years of Loyalty 

As Stream Loyalty celebrates its 16th anniversary on 1st April 2025, we take a moment to reflect on how loyalty programmes have evolved and how we've adapted to continuously meet the changing loyalty marketing needs of businesses and their customers. Here we celebrate 16 Years of loyalty, looking at Stream's journey in transforming customer engagement 
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Stream Celebrates 16 Years of Loyalty 
Melanie Parker | 01 Apr, 2025 | All, Loyalty Marketing, Customer Loyalty, Customer Loyalty Marketing, Stream Loyalty, B2B Loyalty, Customer Engagement, What is loyalty marketing | B2B Loyalty, Loyalty Marketing, Customer Loyalty, Loyalty Programmes, Stream Loyalty |
Melanie Parker

February 03, 2025

How to Keep Members Engaged After the Festive Season Redemption Run 

The holiday season is a time of excitement, generosity, and plenty of reward redemptions. But what happens when the festive rush is over? Many businesses see a drop in engagement as customers return to their routines, making it crucial to have a solid post-holiday strategy in place. Keeping members engaged after the festive season requires more than just offering discounts—it’s about creating meaningful interactions, fostering loyalty, and ensuring continued value beyond the seasonal rush. ...
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How to Keep Members Engaged After the Festive Season Redemption Run 
Melanie Parker | 03 Feb, 2025 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Programmes, Loyalty Rewards, Loyalty, Customer Engagement, Loyalty Gamnification, Reward Redemption, Personalised Rewards, Referral Marketing | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Marketing |
Melanie Parker

January 27, 2025

Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes 

In today’s competitive market, loyalty programmes are more than just a nice-to-have; they’re essential for building lasting customer relationships and driving repeat business. LoyaltyStream's APIs offer a robust and flexible toolkit to help businesses elevate their loyalty programmes to the next level. Whether you’re looking to integrate real-time rewards tracking, create personalised customer experiences, or streamline operations, LoyaltyStream's APIs provide the versatility and scal...
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Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes 
Melanie Parker | 27 Jan, 2025 | ALL, APIs, LoyaltyStream, Loyalty Programmes, Personalised Loyalty Programmes, API Toolkit, Enhanced Personalisation, API Implementation, Data-Driven Loyalty Programmes | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing |
Melanie Parker

January 20, 2025

Recommendations for Maximising Sign-ups in Loyalty Programmes 

Loyalty programmes are a powerful tool for building stronger customer relationships, driving repeat business, and boosting long-term revenue. However, the success of any loyalty programme begins with one critical step: maximising sign-ups. The more participants you attract at the outset, the greater your chances of creating an engaged, loyal customer base. In this blog, we’ll explore practical strategies to encourage sign-ups, foster early adoption, and sustain long-term engagement. Whether ...
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Recommendations for Maximising Sign-ups in Loyalty Programmes 
Melanie Parker | 20 Jan, 2025 | All, Loyalty Marketing, personalised outreach, Customer Engagement, Loyalty Programmes, B2B Loyalty, Maximising Loyalty Programme Sign Ups, Audience Targeting | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Loyalty Marketing |
Melanie Parker

January 13, 2025

Introducing the Onyx LoyaltyStream® Product Release

The latest LoyaltyStream® release, Onyx, is here with a suite of innovative features designed to enhance programme management, improve member experiences, and boost engagement. From advanced reward customisation to streamlined campaign creation and detailed reporting, Onyx offers tools to empower programme managers and delight members. Let’s dive into the highlights of this transformative update. 
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Introducing the Onyx LoyaltyStream® Product Release
Melanie Parker | 13 Jan, 2025 | All, Onyx Product Release, Software Release, Software Update, New Features, Software Enhancements | B2B Loyalty, Loyalty Programmes, Stream Loyalty, Loyalty Marketing |
Melanie Parker

December 09, 2024

Introducing the LoyaltyStream® Jade Product Release 

The LoyaltyStream® Jade release is here, bringing a suite of cutting-edge features designed to elevate your loyalty programmes and enhance member engagement. From gamified experiences to streamlined management tools, this update redefines flexibility and personalisation for loyalty platforms. In this blog we explore the highlights of this exciting release and how they can transform your customer engagement strategies.
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Introducing the LoyaltyStream® Jade Product Release 
Melanie Parker | 09 Dec, 2024 | All, Jade Product Release, Functionality upgrade, Software Upgrade, Loyalty Platforms, Loyalty Programmes, Loyalty Software, Countdown Calendar, Voucher Management, Gamification, Scratch Cards, Spin to Win, Personalised Loyalty Campaigns, Customer Loyalty, Customer Engagement, Loyalty Redemptions, Transforming Engagement, Transforming Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing |
Melanie Parker

December 02, 2024

Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 

In the festive rush, advent calendars are a cherished tradition, building excitement one day at a time. But when it comes to business, the concept of anticipation and reward shouldn’t stop with the holiday season. This blog explores how businesses can keep customers engaged year-round by leveraging creative loyalty strategies. From personalised rewards to exclusive experiences, these programmes go beyond simple discounts, transforming one-time buyers into lifelong brand advocates. Dive in to di...
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Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 
Melanie Parker | 02 Dec, 2024 | Countdown Calendars, Advent Calendars, Customer Loyalty, All, Customer Engagement, Loyalty Programmes, B2B Loyalty, Loyalty Marketing, Enhanced Customer Satisfaction, Customer Retention, Brand Advocates, Gamification, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Loyalty Marketing |
Melanie Parker

November 25, 2024

How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement 

We operate in a competitive market where customers expect more than just discounts and rewards; they seek personalised experiences that cater to their unique needs and preferences. This is where hyper-personalisation in loyalty programmes comes into play. By leveraging data and advanced technologies, businesses can now tailor every interaction to the individual customer, creating meaningful and engaging experiences. In this blog, we explore how hyper-personalisation transforms loyalty programmes...
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How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement 
Melanie Parker | 25 Nov, 2024 | All, Hyper Personalisation, Targeted Loyalty, B2B Loyalty, Loyalty Programmes, Customer Loyalty, Customer Engagement, Customer Experience, Dynamic Customer Experience, Tailored Customer Experience, Customer Retention, Personalised Customer Interactions, CLV, Customer Lifetime Value, AI, Personalised Rewards | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes |
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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