News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Hot Chocolate or Ice Lolly Wednesdays, where we all come together to focus on something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters just email and she will add your details to the list.


Archive by tag: #loyaltytips #loyalty #loyaltycommunications #customerloyaltyReturn

How to inspire your team this Christmas

It's been a crazy year but making sure to keep your team inspired and engaged in the run up to Christmas is so important in order to hit goals and have a positive work place.
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Loyalty Communication Tip 11

We couldn't resist a final tip - The rule of 3. Tell customers what they need to do, motivate them when they are close to achieving and congratulate them when they achieve
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Loyalty Communication Tip 10

Encourage redemptions and take your customers on a redemption journey. It is the only when a customer redeems that they will see the value in the programme.
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Loyalty Communication Tip 9

Segment your customers by registration date so that the initial communications to new customers are repeating and highlighting the programme objectives.
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Loyalty Communication Tip 8

Segment your customers by behaviour. Make sure you have a suite of messages ready to send out depending on customer behaviour and engagement
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Loyalty Communication Tip 6

Segment your customers by points balance. Not all rewards will be achievable for all customers. Personalise the redemption messaging based on points balances
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Loyalty Communication Tip 5

Keep Information Concise. Make sure all your customers can understand your policies and legal requirements. Don't try to hide them away in the background.  
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Loyalty Communication Tip 4

Don't ignore information your customer has given you. Respect their preferences about communication channel, frequency content
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Loyalty Communication Tip 3

Segment your audience visually so your team can understand the different motivations, aspirations and potential for each customer
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