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News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.


Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters
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Laura Lloyd

May 16, 2024

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance 

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness of a loyalty programme. This blog will discuss the key metrics that companies should concentrate on to evaluate and improve the performance of their loyalty initiatives.
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Mark Maclure

May 09, 2024

Localisation Strategies for Multi-Country Loyalty Programmes 

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for global success. This blog explores how by embracing local differences and showing respect for cultural nuances, companies can build more engaging and rewarding relationships with global customers.
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Melanie Parker

May 06, 2024

LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard 

This tutorial is an opportunity to illustrate an overview of LoyaltyStream® analytics; the software is equipped with a comprehensive analytics suite, intended to provide loyalty programme managers with actionable insights.
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Laura Lloyd

May 02, 2024

From Points to Progress: The Definitive Guide to Tracking Loyalty Programme Effectiveness 

To truly benefit from a loyalty programme, businesses must effectively track and analyse their performance. This guide delves into how businesses can evaluate their loyalty programmes, ensuring they are a win-win for both the business and the customer. 
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Melanie Parker

April 29, 2024

Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes

In a time where artificial intelligence (AI) permeates almost every aspect of our personal and business lives, loyalty strategists face a unique set of challenges. The integration of AI assistants like Alexa, Siri, and ChatGPT into daily routines has transformed how customers interact with brands and make purchasing decisions. How can loyalty programmes remain appealing not just to customers, but to the AI bots they frequently use?
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Melanie Parker

April 22, 2024

Innovations in Loyalty: Trends to Watch in 2024 

In this blog we embark on a journey to explore the cutting-edge innovations and trends that are set to shape the loyalty landscape in 2024 and beyond. From advancements in data analytics and AI-driven personalisation to the rise of experiential loyalty and sustainability-focused initiatives, we delve into the key developments that are poised to revolutionise how businesses approach loyalty in the coming year.
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Mark Maclure

April 18, 2024

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 

While discounts and rewards loyalty programmes may attract customers initially, they often fail to foster long-lasting relationships. Enter emotional loyalty – a paradigm shift that places emphasis on building meaningful connections and nurturing genuine customer experiences.
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Mark Maclure

April 17, 2024

Optimising Mobile Experience for Loyalty Engagement

Enhancing mobile experience is essential for customer loyalty. Discover how to optimise your mobile platforms for better loyalty programme engagement.
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Laura Lloyd

April 16, 2024

Maximising CRM and Loyalty Software 

The synergy between CRM and loyalty software offers immense potential to enhance customer relationships and drive business growth. By adopting a unified approach, businesses can ensure they not only meet but exceed customer expectations, fostering loyalty that lasts.
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Melanie Parker

April 11, 2024

Security Measures in Modern Loyalty Programmes; why you need to safeguard your loyalty programme

The importance of implementing robust security measures to safeguard your loyalty programme cannot be overstated. This blog will guide you through essential security measures for safeguarding modern loyalty programmes.
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