dentsply sirona
  • The Challenge
  • The Solution
  • The Results
  • How to build loyalty from the end customers and gain control from the channel without disenfranchising existing channel partners
  • How to reverse declining market share and engage with the end audience
  • How to drive sales growth and deliver ‘brand stretch’ through multiple category sales
  • Creating an end-user loyalty programme that motivated interaction direct with the brand
  • Capturing data from end customer orders and using the data to inform future actions
  • Using the order data to personalise offers and change buying behaviours
  • Reversed a decline in key brand sales and build engagement with end audience with
  • Data driven messaging changed buying behaviours to deliver a 43% brand stretch
  • Increased sales by 23% in Year 1, delivering an ROI within 6 months of implementation

Dentsply Sirona

Unique amongst its competitors, Dentsply Sirona Rewards was designed to address and solve the loyalty challenge in B2B product sales. Built on Stream’s LoyaltyStream® platform, with a RewardStream® module integrated within, the solution allowed high street dentists to purchase products direct from Dentsply Sirona, earn points and redeem their points on future purchases.

Delivered with a unique and flexible promotions module the platform has enabled Dentsply Sirona to engage with and segment its audience offering targeted personalised promotions and reward campaigns based on profiles and buying behaviours.

When measured against initial objectives, the implementation of Dentsply Sirona Rewards was a resounding success. In its first year the scheme delivered an increase in turnover of 23% compared to the previous year and changed the buying habits of an industry. Since its launch in the UK and Ireland Dentsply Sirona Rewards has now been launched in the USA and Canada with a view to roll out in Australia and New Zealand in the coming year.