the bathroom showroom
  • The Challenge
  • The Solution
  • The Results
  • To motivate bathroom trade installers to remain loyal and engage further with the brand
  • To motivate installers to refer customers to visit showrooms to design, specify and purchase bathroom components that the installers would then implement
  • To provide Showroom Managers with visibility of customer data and ability to in-turn motivate customer performance
  • A loyalty programme that rewards installers for both referrals and trade spend
  • A tiered system that drives sales of key higher-margin products
  • An internal business management system that provides managers with key customer data
  • Installer engagement increased by over 30% and key product sales increased over 20%
  • Showrooms saw a 300% increase in referral sales from installers’ customers
  • Data insights that have informed the business on how to integrate their services and products to further cement loyalty

30% increase in installer engagement

20% increase in key product sales

300% increase in referral sales

The Bathroom Showroom

Working in close consultation with The Bathroom Showroom, Stream developed a loyalty reward programme that would not only be highly effective in engaging with a sceptical audience but that would also evolve and develop in line with The Bathroom Showroom’s long-term strategy.

Showroom Rewards was built on Stream’s LoyaltyStream® platform and provides installers with the ability to earn points on all their brochure products. With a tiered loyalty metric and the added bonus of prize draws and consumer benefits, Showroom Rewards has been instrumental in delivering a 20% increase in sales of qualifying products and an average 300% increase in referral sales.

Not only does the platform work for their customers, it quickly became the go to place for the most up-to-date single customer data view. The data and analytics has been upgraded year-on-year and is an essential part of training, messaging and the only place that managers go to view their showroom’s progress status.