Working in close consultation with The Bathroom Showroom, Stream developed a loyalty reward programme that would not only be highly effective in engaging with a sceptical audience but that would also evolve and develop in line with The Bathroom Showroom’s long-term strategy.
Showroom Rewards was built on Stream’s LoyaltyStream® platform and provides installers with the ability to earn points on all their brochure products. With a tiered loyalty metric and the added bonus of prize draws and consumer benefits, Showroom Rewards has been instrumental in delivering a 20% increase in sales of qualifying products and an average 300% increase in referral sales.
Not only does the platform work for their customers, it quickly became the go to place for the most up-to-date single customer data view. The data and analytics has been upgraded year-on-year and is an essential part of training, messaging and the only place that managers go to view their showroom’s progress status.