20Oct

Famous Marketing Campaigns - Wednesday Wisdom

Today’s Wednesday Wisdom subject was Famous Marketing Campaigns. Within my role as a Sales and Marketing Executive I often feel that the team think I am getting carried away when coming up with video topics or creative ads so I wanted to take them through some famous examples of strong marketing campaigns for everyone to see the impact that they can have.

I took the team through the Snoop Dog x Just Eat campaign and explained how the Marketing Director thought it was a crazy idea when he heard it, but this 15 second video had a drastic impact on their sales.

We also went through the Greggs’ launch of their Vegan Sausage Roll, and how the impact of Piers Morgan and a quick-witted social media team at Greggs led the campaign to have the number 1 trending spot on Twitter the day of launch. We also touched on Kim Kardashian’s latest Met Gala look and how her brand is her body, as not a single feature of hers was on show yet the world immediately knew this was Kim.

About the Author

Nairne Barker

Nairne Barker

Nairne began her career with Stream in March 2020 gaining unparalleled experience in the loyalty space. She is on a mission to use her wealth of knowledge to educate others.

Related

Evolving with Tech: Adapting to Emerging Digital Trends in B2B Loyalty 

Evolving with Tech: Adapting to Emerging Digital Trends in B2B Loyalty 

How can you ensure you are keeping your B2B loyalty intact amidst rapid tech changes? In this blog, ...

Read More
The Stream Loyalty Story for World Book Day 2022

The Stream Loyalty Story for World Book Day 2022

For World Book day this year, rather than celebrating industry books, childhood books or anything el...

Read More
Top Strategies for Boosting Customer Loyalty and Retention 

Top Strategies for Boosting Customer Loyalty and Retention 

Boosting customer loyalty and retention is more important than ever in today's competitive marke...

Read More
Starbucks – tokenizing loyalty

Starbucks – tokenizing loyalty

Laura's latest article looks at how the latest news announcement from Starbucks will change the ...

Read More
Loyalty Fraud - Wednesday Wisdom

Loyalty Fraud - Wednesday Wisdom

Alice hosted our Wednesday Wisdom on Wednesday 27th October titled 'Loyalty Fraud'.

Read More
Team Quiz - Wednesday Wisdom

Team Quiz - Wednesday Wisdom

Nairne hosted our Wednesday Wisdom on Wednesday 26th January, she quizzed the team's knowledge o...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content