Famous-Marketing-Campaigns-Wednesday-Wisdom - The Evolution of Loyalty Programmes

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20Oct

Famous Marketing Campaigns - Wednesday Wisdom

Nairne Barker | wednesday wisdom, All | Stream Loyalty | Return|

Today’s Wednesday Wisdom subject was Famous Marketing Campaigns. Within my role as a Sales and Marketing Executive I often feel that the team think I am getting carried away when coming up with video topics or creative ads so I wanted to take them through some famous examples of strong marketing campaigns for everyone to see the impact that they can have.

I took the team through the Snoop Dog x Just Eat campaign and explained how the Marketing Director thought it was a crazy idea when he heard it, but this 15 second video had a drastic impact on their sales.

We also went through the Greggs’ launch of their Vegan Sausage Roll, and how the impact of Piers Morgan and a quick-witted social media team at Greggs led the campaign to have the number 1 trending spot on Twitter the day of launch. We also touched on Kim Kardashian’s latest Met Gala look and how her brand is her body, as not a single feature of hers was on show yet the world immediately knew this was Kim.

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LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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