20Oct

Famous Marketing Campaigns - Wednesday Wisdom

Today’s Wednesday Wisdom subject was Famous Marketing Campaigns. Within my role as a Sales and Marketing Executive I often feel that the team think I am getting carried away when coming up with video topics or creative ads so I wanted to take them through some famous examples of strong marketing campaigns for everyone to see the impact that they can have.

I took the team through the Snoop Dog x Just Eat campaign and explained how the Marketing Director thought it was a crazy idea when he heard it, but this 15 second video had a drastic impact on their sales.

We also went through the Greggs’ launch of their Vegan Sausage Roll, and how the impact of Piers Morgan and a quick-witted social media team at Greggs led the campaign to have the number 1 trending spot on Twitter the day of launch. We also touched on Kim Kardashian’s latest Met Gala look and how her brand is her body, as not a single feature of hers was on show yet the world immediately knew this was Kim.

About the Author

Nairne Barker

Nairne Barker

Nairne began her career with Stream in March 2020 gaining unparalleled experience in the loyalty space. She is on a mission to use her wealth of knowledge to educate others.

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