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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Stream LoyaltyReturn

Mark Maclure

March 12, 2026

Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets

In B2B trade industries, segmentation isn’t a “nice to have”, it’s a competitive advantage. Installers, contractors and buyers each behave differently, and within each group, behaviours fracture even further. Yet many loyalty programme managers are stuck with technology that offers little more than the basics: spend levels, regions, and industry type. Read on to find out how Stream Loyalty is pushing the boundaries of loyalty programme behaviour change.

Mark Maclure | 12 Mar, 2026 | Behaviour Segmentation, Customer Segmentation, B2B Loyalty, Loyalty Platform, Loyalty Programmes, Personalised Loyalty, Loyalty Programme Behaviour Change, Behaviour-led Experiences, Loyalty Growth | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Mark Maclure

March 02, 2026

It Shouldn’t Be This Hard: Why Loyalty Managers Deserve Tech They Can Actually Control

Most loyalty managers don’t want to be developers, analysts or project managers. They want to create exceptional customer experiences. They want to drive behaviour change. They want to work with suppliers to deliver high-impact promotions. And they want the freedom to test, iterate and improve. This blog explains how LoyaltyStream® can do just this.

Mark Maclure | 02 Mar, 2026 | Customer Experience, Behaviour Change, Customer Engagement, UX, B2B Loyalty, Loyalty Management, Loyalty Programmes, Loyalty Platforms, Customer Behaviour Change | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Melanie Parker

March 01, 2026

B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026

Promotional activity is one of the most effective tools for influencing trade customer behaviour, but only when it’s designed around how installers and contractors actually buy. Many businesses rely on discounts or broad email campaigns that fail to resonate. Yet in 2026, research suggests that data-driven, personalised incentives will outperform traditional promotions by a significant margin. Read our latest blog to find out more.

Mark Maclure

February 26, 2026

Data You’re Missing: How Loyalty Software Unlocks Hidden Revenue in Your Distributor Network

Loyalty data reveals who buys, what they purchase, when they lapse, and where growth is hiding, especially within the long tail. In this blog, we talk about how to learn more from your transactions to transform the results from your loyalty programme.

Mark Maclure | 26 Feb, 2026 | Loyalty Marketing, B2B Loyalty, Loyalty Data, Transactional Loyalty, Loyalty Programmes | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Melanie Parker

February 25, 2026

The Fuchsia Release: Control, Confidence, and Customer Centric Innovation

At Stream Loyalty, we’ve always believed that loyalty technology should feel supportive rather than complicated – something that helps programme managers do their best work and gives members a smooth, rewarding experience. With the release of Fuchsia, we’ve continued to evolve LoyaltyStream® with that principle at the centre of every decision. Read more to see how Fuchsia can make your loyalty programme bloom this spring!

Melanie Parker | 25 Feb, 2026 | B2B Loyalty, Software Update, Loyalty Programme Update, Software Enhancement, Smarter Software, Loyalty Technology, Customer-centric Innovation | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Melanie Parker

February 24, 2026

Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes

If your current platform makes financial control difficult, it may be limiting your programme’s growth more than you realise. LoyaltyStream gives you the intelligence, transparency and autonomy you need to scale with confidence. Read our blog to find out more.

Melanie Parker | 24 Feb, 2026 | B2B Loyalty, Loyalty Programmes, B2B Loyalty Programmes, Loyalty Marketing, Loyalty Insights, Customer Growth, Customer Retention, Customer Loyalty, Financial Transparency | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Stream Loyalty, Loyalty Marketing |

Melanie Parker

February 16, 2026

B2B Loyalty: When Your Loyalty Platform Holds You Back - Why Modern Trade Programmes Need More Control

In this blog, we explore why many legacy loyalty platforms are holding B2B organisations back and what greater control really looks like in practice. From technology architecture to programme governance, we will examine how modern trade programmes can regain flexibility, unlock insight and deliver stronger, more sustainable partner engagement.

Melanie Parker | 16 Feb, 2026 | Trade Loyalty, B2B Loyalty, Loyalty Programmes, LoyaltyStream, B2B Loyalty Programmes, Trade Loyalty Platforms | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

Melanie Parker

January 08, 2026

The Sayings, Phrases and Mantras That Actually Help at Work Blog

What's your mantra? Every workplace has its tools, processes and frameworks. Less formally, it also has sayings – the phrases and mantras we fall back on when the to-do list grows, pressure builds, or motivation dips. These aren’t clichés for the sake of it. The best ones act as mental shortcuts: they simplify decision-making, reduce procrastination, and help us manage energy as much as workload.

Melanie Parker | 08 Jan, 2026 | OwnWhatYouDo, WorkplaceMantras, WorkHardQuietly, GoodbyeProcrastination, EatThatFrog, LoveWhatYouDo | Stream Loyalty |

Mark Maclure

December 11, 2025

Introducing Cobalt: The Next Evolution of LoyaltyStream®

Customer expectations are shifting fast, and loyalty technology needs to keep pace. That is why we are introducing Cobalt, the next step in the LoyaltyStream® journey. Cobalt brings a more flexible, intuitive, and future-ready approach to building meaningful customer relationships. From stronger data capabilities to smoother user experiences, it is designed to help organisations deliver loyalty programmes that feel modern, personal, and effortlessly effective.

Mark Maclure | 11 Dec, 2025 | Cobalt, Cobalt software release, RewardShop, Gamification, Spin To Win, Scratchcards, Smart Content Creation, Countdown Cards, Loyalty Marketing, Platform Update, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Mark Maclure

June 02, 2025

Loyalty Programmes: Getting Back to Basics

A thoughtfully structured loyalty programme can significantly boost customer retention, profitability, and brand advocacy. In this blog, I’ll explore the core elements of effective loyalty programmes and share practical advice on designing, launching, and managing them successfully.

Mark Maclure | 02 Jun, 2025 | Loyalty Marketing, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Programmes, B2B Loyalty, Customer Engagement, Loyalty Strategy, Customer Satisfaction, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources

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contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

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