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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Stream LoyaltyReturn

Melanie Parker

August 31, 2026

Celebrating New Adventures

Last month, the Stream team came together to celebrate Alice as she prepared to begin her maternity leave. With plenty of cake, balloons, gifts and laughter, we marked the occasion with a baby shower in the office and took the opportunity to wish her and her growing family all the very best for the exciting months ahead. This blog talks about planning ahead for the departure of a valued team member.

Melanie Parker | 31 Aug, 2026 | New Adventures, Forward Planning, Strategic Planning, Successful Handover | Stream Loyalty |

Melanie Parker

August 24, 2026

Autumn Promotions: Seasonal Loyalty Ideas That Drive B2B Engagement

While consumer brands have long embraced seasonal marketing, many B2B loyalty programmes still rely on the same promotions throughout the year. The most successful programmes, however, use the changing seasons to create timely, relevant campaigns that align with customer priorities and commercial objectives. Read our latest blog to understand how.

Melanie Parker

August 03, 2026

Why Simplicity Wins: The Case for Easier B2B Loyalty Programmes

As loyalty programmes evolve, many have become increasingly complex, with multiple earning rules, lengthy terms and conditions, confusing reward structures and too many competing campaigns. This latest blog from Stream focuses on simplicity and the importance of developing loyalty programmes that are way to use and understand.

Melanie Parker | 03 Aug, 2026 | B2B Loyalty, Loyalty programmes, Loyalty, Loyalty Marketing, Customer Engagment, Keep it Simple, Customer Journey, Loyalty Clarity | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty |

Mark Maclure

July 20, 2026

Trade & Installer Loyalty is Evolving Beyond Points

For many years, trade and installer loyalty programmes have followed a familiar formula: upload an invoice, scan a receipt, earn points and redeem rewards. While that model still has its place, it is no longer enough to create genuine engagement or deliver long-term commercial value. Today's most successful programmes are becoming integrated engagement platforms that support installers throughout their working day, influencing behaviours that matter to both manufacturers and distributors. Fi...

Melanie Parker

July 16, 2026

B2B Loyalty ROI Scrutiny Is Increasing

As economic pressures continue and budgets come under greater scrutiny, B2B loyalty programmes are increasingly being asked to prove their value. Demonstrating clear return on investment is no longer a nice-to-have, it's essential. In this blog, we explore why ROI scrutiny is intensifying, the metrics that matter most, and how businesses can measure and communicate the true impact of their loyalty programmes.

Melanie Parker | 16 Jul, 2026 | B2B Loyalty, Loyalty Metrics, Loyalty Analytics, Loyalty Programmes, Customer Retention, Share of Wallet Growth, Behavioural Lift, Member Activation Rates, Channel Penetration | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Mark Maclure

May 21, 2026

AI – What it Means to Software

As well as AI’s impact on day-to-day life, AI is making waves in the software world too and this is accelerating rapidly, especially in coding and software development, with newer models significantly improving capabilities over the past year in coding, automation, and the ability to build quick prototypes. Read on to find out more about how AI will impact software.

Mark Maclure | 21 May, 2026 | AI, Agentic, Artificial Intelligence, Enterprise Software, Saas, Customer Data, Data-driven AI, Data-driven Loyalty, AI Product Development, AI Integration, B2B Loyalty, AI Generated Software | Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

May 20, 2026

Meet Fee Robson: Strengthening Stream Loyalty’s Insight & Analytics Capability

We’re delighted to officially welcome Fee Robson to the Stream team as our new Data Analyst.  Fee joins us with a strong analytical background and a passion for turning data into meaningful, practical insight that helps businesses make smarter decisions.  Read more about her first few weeks ...

Laura Lloyd | 20 May, 2026 | Data Analysis, Loyalty Programme Performance, Loyalty Strategy, Customer Engagement, Customer Behaviour, Data Metrics, Data-driven Analytics, Data-driven Loyalty, New Starter, Recruiting For Success | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Laura Lloyd

May 13, 2026

40before40: Finding Wellbeing Through Challenge, Milestones and Stepping Outside My Comfort Zone

In this personal reflection for Mental Health Awareness Week, Laura shares the story behind her #40before40 challenge - a journey designed to push her outside her comfort zone, prioritise wellbeing and create intentional moments beyond the demands of work and family life. From fitness challenges and personal milestones to fundraising for Alzheimer’s Society, the experience has reinforced an important lesson: wellbeing doesn’t always come from slowing down - sometimes it comes from growth, chal...

Laura Lloyd | 13 May, 2026 | Wellbeing, Leadership, Personal Growth, MentalHealth, Challnege Yourself, Work Life Balance | Stream Loyalty |

Laura Lloyd

April 27, 2026

The Power of Loyalty: Inside Lenovo LEAP

In our ongoing exploration of loyalty in the streaming age, we began with the foundations of what makes loyalty programmes truly effective, before going inside My John Lewis to see those principles brought to life in a B2C context. Now, we turn our attention to the world of B2B loyalty. In this third instalment of the Stream Loyalty series, Lenovo LEAP becomes our first B2B case study — offering a compelling look at how loyalty strategy translates when the audience is businesses, not consumers.

Laura Lloyd | 27 Apr, 2026 | Lenovo LEAP, B2B Loyalty, LoyaltyStream, Earn and Learn Loyalty, Loyalty Ecosystem, Loyalty Rewards, Customer Engagement, Loyalty Engagement, Gamification | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Stream Loyalty |

Melanie Parker

April 20, 2026

How AI Is Transforming Customer Loyalty

Customer loyalty is being reshaped by artificial intelligence in ways that were unimaginable just a few years ago. From personalised recommendations to predictive service, AI is helping brands understand and engage customers more deeply. But, does AI get it right? Does it miss any vital elements that only emotional intelligence and the human to human dynamic can bring to the loyalty relationship? in this blog, we explore that concept.

Melanie Parker | 20 Apr, 2026 | AI, AI and Loyalty, Future Of Loyalty, The AI Challenge, Loyalty Transformation, B2B Loyalty, Customer Loyalty, Personalised Loyalty, Loyalty Programmes, Ai-driven Content, Trust Tax of AI | B2B Loyalty, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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