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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by author: Laura LloydReturn

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

Laura Lloyd

October 26, 2026

From Insight to Action: How to Start a B2B Loyalty Programme That Grows With You

Over the past few weeks, we’ve explored some of the assumptions that can make B2B loyalty seem more complicated than it needs to be or, actually, is. An important question still remains - where do you actually start? In this last blog of the series we look at where to start to create a successful, measurable, commercially effective loyalty programme.

Laura Lloyd | 26 Oct, 2026 | B2B Loyalty, Loyalty Strategy, Customer Retention, Customer Engagement, Commercial Objectives, Loyalty Programmes, Commercial Growth, Measurable Loyalty, Loyalty Metrics, Loyalty Software | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Laura Lloyd

October 23, 2026

The Power of Loyalty: Inside the JCB Tools Registered Retailer Programme

In this month's Power Of Loyalty blog series we look at JCB Tools' highly renowned Registered Retailer Programme. Deep dive with us into the background of the programme, its current approach and what we can learn from it for the future of this and other B2B loyalty programmes.

Laura Lloyd | 23 Oct, 2026 | JCB Tools, B2B Loyalty, Loyalty Programmes, Customer Retention, Customer Loyalty, Customer Engagement, Power Of Loyalty, Stream Loyalty, Loyalty Mechanics | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Laura Lloyd

October 22, 2026

The Biggest Barrier to B2B Loyalty? The Fear of Commitment

For many businesses, the biggest obstacle to introducing B2B loyalty isn't a lack of interest or an inability to see the potential commercial benefits. It's the fear of committing to something before they know whether it will work. This new blog from Stream Loyalty looks at why your first loyalty initiative doesn't have to be your forever programme.

Laura Lloyd | 22 Oct, 2026 | B2B Loyalty, Loyalty Strategy, Customer retention, Commercial Growth, Loyalty Technology, Customer Engagement, Loyalty Programme | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

October 14, 2026

B2B Loyalty Without the Overwhelm

When businesses begin exploring B2B loyalty software, they can quickly find themselves confronted with an extensive range of features, technical terminology and sophisticated programme capabilities. Your loyalty programme should be as simple or as sophisticated as your business needs it to be. Whether you're introducing your first customer loyalty initiative or developing an established programme, the starting point should always be the same: What are you trying to achieve?

Laura Lloyd | 14 Oct, 2026 | Loyalty Software, B2B Loyalty, Loyalty Programmes, B2B Loyalty Technology, Customer Loyalty, Loyalty Strategy, Stream Loyalty, Loyalty Technology, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

September 10, 2026

What the Best B2B Loyalty Platforms Are Investing In

B2B loyalty has moved well beyond points, rewards and a catalogue. The best B2B loyalty platforms are investing in much more than new reward functionality. The strongest programmes are increasingly expected to influence customer behaviour, capture valuable channel data, support sales teams and demonstrate measurable commercial impact. And as expectations of loyalty change, the technology behind those programmes has to change too.

Laura Lloyd

August 17, 2026

The Biggest Opportunities Most B2B Loyalty Programmes Are Still Missing

In our latest blog we talk about loyalty's untapped opportunities. Many B2B loyalty programmes have evolved beyond simply rewarding transactions, but there's still significant untapped potential. The most successful programmes are no longer just points-based reward schemes; they're becoming commercial growth platforms that influence customer behaviour, strengthen relationships and provide measurable business intelligence.

Laura Lloyd | 17 Aug, 2026 | Loyalty, B2B Loyalty, Loyalty Programmes, Commercial Growth Loyalty Platforms, Rewarding Advocacy, Customer Engagement, Commercial Impact, Channel Penetration, Behaviour Influencing | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Loyalty Marketing |

Laura Lloyd

July 31, 2026

The Power of Loyalty: Lidl Plus - Offering Shoppers More

Lidl built its entire identity on not needing loyalty schemes. No-frills stores, rock-bottom prices, minimal marketing spend – the pitch was always "we save you money, so you don't need points." So, it's worth noting that Lidl now runs one of the largest customer loyalty platforms on the planet. Understanding how a discount retailer ended up here, and what success it has had, tells us a lot about where grocery loyalty is heading generally. Read more in the latest in our blog s...

Laura Lloyd | 31 Jul, 2026 | Lidl, Lidl Plus, Lidl Loyalty Programme, Retail Loyalty, Customer Loyalty, Customer Engagement, Loyalty Programme, Customer Retention, The Power of Loyalty | Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

Laura Lloyd

July 27, 2026

Manufacturers: Where the Focus Is Shifting in B2B Loyalty

For manufacturers selling through distributors, merchants or dealer networks, one challenge continues to dominate: a lack of visibility into who is actually specifying, buying and installing their products. Traditional channel models often leave manufacturers one step removed from the customer. They know what has been sold into distribution, but not necessarily which precise products were chosen, who ultimately purchased it, or why. In our latest blog we explore how modern B2B loyalty progra...

Laura Lloyd | 27 Jul, 2026 | B2B Loyalty, Loyalty Marketing, Loyalty Programmes, Customer Engagement, Customer Loyalty, Loyalty Commerciality, Commercial Intelligence | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes |

Laura Lloyd

July 14, 2026

What Loyalty Professionals Can Learn from the Hobbycraft Club

Welcome back to The Power of Loyalty blog series, where we explore the loyalty programmes redefining customer engagement. In this latest edition, we're shining a spotlight on Hobbycraft Club, a free membership programme that's built around rewarding creativity. From earning 5% back on every purchase to exclusive offers, birthday rewards and personalised inspiration, Hobbycraft Club shows how a well-designed loyalty programme can strengthen customer relationships by delivering value beyon...

Laura Lloyd | 14 Jul, 2026 | Hobbycraft Club, Customer Loyalty, Customer Experience, Customer Retention, Loyalty Programme, Loyalty Experience | Customer Loyalty, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Laura Lloyd

June 22, 2026

Loyalty and Promotions are Merging: Why Businesses Are Moving Towards Holistic Incentive Strategies

The lines between loyalty programmes and promotional campaigns are becoming increasingly blurred. Traditionally, loyalty initiatives focused on long-term customer retention, while promotions were designed to drive short-term sales. Today, however, businesses are recognising that customers expect a more connected and personalised experience across every interaction. As a result, many organisations are moving towards holistic incentive strategies that combine the strengths of both loyalty and pro...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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