Loyalty Insights from an award winning loyalty agency

Filter By Category

Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

Search

Archive by author: Laura LloydReturn

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

Laura Lloyd

March 05, 2026

Driving Installer Engagement: How to Make Trade Customers Actually Interact With Your Programme

Signing installers up is easy, getting them to actively engage is the real challenge. In this blog, we explore what truly motivates trade customers, why many programmes lose momentum, and the practical steps you can take to drive consistent interaction and real loyalty. Read more to discover how to turn passive members into active participants.

Laura Lloyd | 05 Mar, 2026 | Installer Engagement, Customer Engagement, Customer Experience, B2B Loyalty, Loyalty Programmes, Gamification, Loyalty Insights, Trade Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Laura Lloyd

February 28, 2026

The True Cost of “Custom-Built” Loyalty Systems (And Why the Trade Sector Is Moving On)

Custom-built loyalty platforms once made perfect sense. You wanted something tailored, flexible and uniquely yours. But over time, many programme managers discover the hidden downside of bespoke systems: they age fast, they cost more than expected, and they trap you into rigid development cycles. Read on to find out why custom-built doesn't automatically mean better.

Laura Lloyd | 28 Feb, 2026 | B2B Loyalty, Loyalty Marketing, Future Proofed Loyalty, Stream Loyalty, LoyaltyStream Platform | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |

Laura Lloyd

February 22, 2026

The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth

In B2B sectors like renewables, plumbing, HVAC and building products, customer growth often feels unpredictable. Some months are strong; others dip without a clear reason why. But when you look closely, growth isn’t random, it’s behavioural. And loyalty programmes offer the structure to turn those behaviours into predictable revenue. Read the blog to find out more ...

Laura Lloyd | 22 Feb, 2026 | Loyalty Blueprint, Trade Loyalty, B2B Loyalty, Trade Loyalty Programmes, Loyalty Marketing, Customer Retention, Customer Growth, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Laura Lloyd

January 28, 2026

International LEGO® Day: How One Brand Builds Fierce Brand Loyalty

International LEGO® Day is a moment to reflect on how LEGO Group has become one of the strongest examples of brand-led loyalty in the world. What began as a children’s toy has evolved into a global powerhouse spanning generations, interests, and culture

Laura Lloyd

December 29, 2025

Loyalty Forecast for 2026: Making B2B Loyalty a True Growth Engine.

B2B loyalty is entering a pivotal moment. As we look toward 2026, traditional points programmes and transactional incentives are no longer enough to drive sustainable growth. Buyers expect more; more relevance, more value, and more meaningful partnerships that extend beyond the contract. In this loyalty forecast for 2026, we explore how leading B2B organisations are transforming loyalty from a retention tactic into a true growth engine. From data-driven personalisation and ecosystem-based rewar...

Laura Lloyd

December 10, 2025

The 12 Days of Loyalty: A Year of Value Delivered by Stream

As we reflect on another remarkable year, we’re excited to share our 12 Days of Loyalty; a celebration of the value, innovation, and impact we’ve delivered together. At Stream Loyalty, every milestone is driven by our mission to empower brands with intelligent loyalty solutions that create meaningful, lasting customer relationships. Join us as we look back on the highlights, successes, and insights that shaped the past twelve months and set the stage for an even stronger year ahead.

Laura Lloyd | 10 Dec, 2025 | Loyalty Marketing, B2B Loyalty, Loyalty Programmes, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |

Laura Lloyd

June 26, 2025

Installer Show 2025: Loyalty Takes Centre Stage

At this year’s Installer Show, loyalty was front and centre—driving footfall, fuelling engagement, and shaping buying decisions. From celebrity appearances to interactive gamification, the show highlighted how brands are transforming customer relationships through immersive experiences. This recap explores key trends, standout tactics, and three proven ways to make your loyalty programme more engaging, memorable, and effective in 2025.

Laura Lloyd | 26 Jun, 2025 | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Rewards and Mechanics |

Laura Lloyd

May 26, 2025

Loyalty Programmes: Spring into Rewards with Fresh Updates for a New Season at Stream Loyalty

At Stream Loyalty, we’re always looking for ways to keep our Reward Shop fresh, engaging, and aligned with what your members truly value. Just like spring symbolises renewal, this season presents an ideal moment to reinvigorate our reward offerings and add some excitement to our programme. Loyalty programmes can convert points into cash rewards, adding another layer of incentive for members.

Laura Lloyd

April 22, 2025

🌱 Earth Day 2025: Why Sustainability Should Be at the Heart of Loyalty Programmes

As we approach Earth Day on 22 April 2025, the global call to action is clear: "Our Power, Our Planet". This year's theme underscores the collective responsibility of individuals, businesses, and governments to accelerate the transition to renewable energy and sustainable practices.

Laura Lloyd | 22 Apr, 2025 | All, EarthDay, EarthDay25, OurPowerOurPlanet, EarthActionDay, EarthDay2025, SustainableLoyalty, Sustainability, EcoconciousLoyalty, NetZero, StreamLoyalty28DayChallenge, RewardSustainableBehaviours | B2B Loyalty, Loyalty Programmes, Loyalty Marketing |

Laura Lloyd

February 10, 2025

How to Brief a Design Team When Launching Your New Loyalty Programme

A well-designed loyalty programme can boost customer retention, enhance brand loyalty, and drive revenue - but only if it’s executed effectively. The success of your programme starts with a clear and strategic design brief. Without it, you risk misalignment, wasted resources, and a final product that doesn’t meet your goals. In this blog, we’ll walk you through how to brief your design team to ensure a seamless, visually compelling, and user-friendly loyalty programme that engages your custom...

Laura Lloyd | 10 Feb, 2025 | All, B2B Loyalty, Loyalty Programmes, Customer Engagement, Customer Loyalty, Loyalty, Loyalty Insights, Loyalty Marketing | B2B Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty

Cookie Policy

We offset our carbon footprint via Ecologi