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Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by author: Laura LloydReturn

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

Laura Lloyd

June 26, 2025

Installer Show 2025: Loyalty Takes Centre Stage

At this year’s Installer Show, loyalty was front and centre—driving footfall, fuelling engagement, and shaping buying decisions. From celebrity appearances to interactive gamification, the show highlighted how brands are transforming customer relationships through immersive experiences. This recap explores key trends, standout tactics, and three proven ways to make your loyalty programme more engaging, memorable, and effective in 2025.

Laura Lloyd | 26 Jun, 2025 | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Rewards and Mechanics |

Laura Lloyd

May 26, 2025

Loyalty Programmes: Spring into Rewards with Fresh Updates for a New Season at Stream Loyalty

At Stream Loyalty, we’re always looking for ways to keep our Reward Shop fresh, engaging, and aligned with what your members truly value. Just like spring symbolises renewal, this season presents an ideal moment to reinvigorate our reward offerings and add some excitement to our programme. Loyalty programmes can convert points into cash rewards, adding another layer of incentive for members.

Laura Lloyd

April 22, 2025

🌱 Earth Day 2025: Why Sustainability Should Be at the Heart of Loyalty Programmes

As we approach Earth Day on 22 April 2025, the global call to action is clear: "Our Power, Our Planet". This year's theme underscores the collective responsibility of individuals, businesses, and governments to accelerate the transition to renewable energy and sustainable practices.

Laura Lloyd | 22 Apr, 2025 | All, EarthDay, EarthDay25, OurPowerOurPlanet, EarthActionDay, EarthDay2025, SustainableLoyalty, Sustainability, EcoconciousLoyalty, NetZero, StreamLoyalty28DayChallenge, RewardSustainableBehaviours | B2B Loyalty, Loyalty Programmes, Loyalty Marketing |

Laura Lloyd

February 10, 2025

How to Brief a Design Team When Launching Your New Loyalty Programme

A well-designed loyalty programme can boost customer retention, enhance brand loyalty, and drive revenue - but only if it’s executed effectively. The success of your programme starts with a clear and strategic design brief. Without it, you risk misalignment, wasted resources, and a final product that doesn’t meet your goals. In this blog, we’ll walk you through how to brief your design team to ensure a seamless, visually compelling, and user-friendly loyalty programme that engages your custom...

Laura Lloyd | 10 Feb, 2025 | All, B2B Loyalty, Loyalty Programmes, Customer Engagement, Customer Loyalty, Loyalty, Loyalty Insights, Loyalty Marketing | B2B Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

Laura Lloyd

December 05, 2024

How to Launch a Loyalty Programme in Under 12 Weeks: A Guide to getting you up and running early 2025

As 2025 approaches, businesses are gearing up to attract and retain customers in an increasingly competitive market. A well-designed loyalty programme is a proven strategy to foster customer engagement, boost retention, and drive revenue, but, building a programme from scratch can seem daunting, especially when time is tight. The good news? You can create and launch a robust loyalty programme in under 12 weeks! Whether you're a retail powerhouse, a service provider, or an e-commerce giant...

Laura Lloyd | 05 Dec, 2024 | All, Loyalty Programmes, Loyalty Marketing, B2B Loyalty, Loyalty Programme Launch, Target Audience, Succes metrics, Gamification, Business Growth, 2025 Ready, Customer Loyalty | B2B Loyalty, Loyalty Programmes, Loyalty Marketing |

Laura Lloyd

November 28, 2024

Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions

As we head toward the holiday season, reward and loyalty programmes are gearing up for one of the busiest times of the year. With consumer behaviours evolving and trends shifting, 2024 has brought exciting changes to how customers redeem their rewards and interact with loyalty schemes. From digital gift cards to exclusive experiences, understanding the latest redemption trends is key for brands looking to capitalise on this peak shopping period. In this blog, we’ll explore the hottest loyalty r...

Laura Lloyd | 28 Nov, 2024 | Reward Strategy, Customer Loyalty, Consumer Trends, Christmas2024, Insights, Loyalty Insights, Loyalty Programmes, Loyalty Marketing, Loyalty Rewards, Digital Rewards, Reward Redemption | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Laura Lloyd

October 23, 2024

From Excavations to Engagement: How archaeology principles apply to our industry

In archaeology, every excavation unearths layers of history, revealing hidden stories and deeper insights. But these same principles can also serve as a powerful metaphor for modern industries. Just as archaeologists meticulously sift through soil to uncover treasures of the past, businesses today must dig through data, trends, and customer behaviours to discover valuable insights. This blog explores how key archaeological practices - such as analysis, attention to detail, and contextual signifi...

Laura Lloyd | 23 Oct, 2024 | All, B2B Loyalty, Loyalty Marketing, Loyalty, Customer Loyalty, Customer Growth, Customer Engagement | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |

Laura Lloyd

October 07, 2024

From the Flight Deck to Customer Engagement: How Naval Leadership Fuels Success in the Loyalty Industry

In today's competitive business landscape, the loyalty industry thrives on building strong relationships, fostering trust, and driving long-term engagement - qualities that are central to effective leadership. Interestingly, the experience gained in naval leadership offers a unique perspective that directly fuels success in this field. From strategic decision-making under pressure to cultivating a sense of unity and purpose within teams, naval leaders develop a skill set perfectly suited to ...

Laura Lloyd | 07 Oct, 2024 | Royal Navy, Leadership, Loyalty Programmes, B2B Loyalty, Transferable Skills, Project Management, Team Management, Team Motivation, Loyalty Industry, Problem-solving, Flight Deck, Leadership and Responsibility, Customer Service, Customer Relationships | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |

Laura Lloyd

August 12, 2024

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal customers not only provide repeat business but also serve as advocates, spreading positive word-of-mouth. In this blog, we will explore what customer loyalty truly means, identify key factors that contribute to building lasting customer relationships, and share effective strategies to foster loyalty. Join us as we delve into the essentials of creating a devoted customer base that will support and grow ...

Laura Lloyd | 12 Aug, 2024 | Customer Loyalty, Loyalty Marketing, B2B Loyalty, Customer Service, Customer Retention, Customer Relationships, Customer-Centric Culture, Personalisation, Customer Engagement, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Loyalty Marketing |

Laura Lloyd

August 05, 2024

Mastering Customer Retention Management: Strategies for Long-Term Success

Mastering customer retention management is essential for achieving long-term success in any business. By implementing effective strategies, you can foster lasting relationships with your customers and ensure they keep coming back. In this blog, we'll delve into the most impactful techniques for managing customer retention, highlight the benefits of a loyal customer base, and provide actionable tips to help you cultivate enduring customer loyalty. Join us as we uncover the secrets to sustaini...

Laura Lloyd | 05 Aug, 2024 | All, Customer Loyalty, Customer Retention, Loyalty Marketing, Loyalty Programmes, B2B Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes, Stream Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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