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Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by author: Laura LloydReturn

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

Laura Lloyd

May 27, 2026

Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything

For years, B2B loyalty programmes were often viewed as “nice-to-have” marketing initiatives. They sat alongside campaigns, promotions, and seasonal incentives, useful for engagement, but rarely considered commercially critical. That perception is changing rapidly. Businesses are no longer investing in loyalty simply to distribute points and rewards. They are building ecosystems designed to influence behaviour, strengthen channel relationships, and generate measurable commercial outcome...

Laura Lloyd | 27 May, 2026 | Loyalty Programmes, Loyalty Marketing, Loyalty Rewards, Strategic Loyalty, Data-driven Revenue Growth, Customer Engagement, Customer Loyalty, Behavioural Loyalty, Lifetime Partner Value, Loyalty Ecosystems, B2B Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Laura Lloyd

May 25, 2026

PETS AT HOME PETS CLUB: WHEN LOYALTY HAS A HEART

In the third blog of our series The Power of Loyalty, we’re focusing on the Pets at Home Loyalty Programme. With 8.2 million members and over a decade of pet-owner data, Pets Club from Pets at Home is one of the UK's most emotionally intelligent loyalty programmes and is ongoing proof that loyalty programmes do still matter more than ever.

Laura Lloyd

May 20, 2026

Meet Fee Robson: Strengthening Stream Loyalty’s Insight & Analytics Capability

We’re delighted to officially welcome Fee Robson to the Stream team as our new Data Analyst.  Fee joins us with a strong analytical background and a passion for turning data into meaningful, practical insight that helps businesses make smarter decisions.  Read more about her first few weeks ...

Laura Lloyd | 20 May, 2026 | Data Analysis, Loyalty Programme Performance, Loyalty Strategy, Customer Engagement, Customer Behaviour, Data Metrics, Data-driven Analytics, Data-driven Loyalty, New Starter, Recruiting For Success | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Laura Lloyd

April 28, 2026

Gold Release: Elevating Flexibility, Control and Member Experience in LoyaltyStream®

This much anticipated Gold release marks a significant step forward in the evolution of LoyaltyStream®, focused on one core objective: giving programme managers greater control while delivering more relevant, engaging member experiences. Read on to find out how Gold can revolutionise loyalty for you.

Laura Lloyd | 28 Apr, 2026 | Loyalty Marketing, Loyalty Programmes, Loyalty Software, B2B Loyalty, Loyalty Mechanics, Loyalty Analytics, Customer Engagement, Loyalty Programme Management, Reward Experience, Personalised Loyalty, Dynamic Segmentation | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics |

Laura Lloyd

April 27, 2026

The Power of Loyalty: Inside Lenovo LEAP

In our ongoing exploration of loyalty in the streaming age, we began with the foundations of what makes loyalty programmes truly effective, before going inside My John Lewis to see those principles brought to life in a B2C context. Now, we turn our attention to the world of B2B loyalty. In this third instalment of the Stream Loyalty series, Lenovo LEAP becomes our first B2B case study — offering a compelling look at how loyalty strategy translates when the audience is businesses, not consumers.

Laura Lloyd | 27 Apr, 2026 | Lenovo LEAP, B2B Loyalty, LoyaltyStream, Earn and Learn Loyalty, Loyalty Ecosystem, Loyalty Rewards, Customer Engagement, Loyalty Engagement, Gamification | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Stream Loyalty |

Laura Lloyd

April 14, 2026

AI in the Real World: What Our Team Thinks (and What It Means for How We Use It)

As the technical landscape continues to evolve, the adoption of machine learning and AI tools has accelerated at pace. From sales and marketing to education and everyday productivity, AI is no longer a future concept, it’s already embedded in how many of us work. To move beyond the hype and buzzwords, we took a moment to speak to our own team about their awareness, concerns, and real-world experiences with AI. The result? A refreshingly balanced view that highlights both the opportunity and...

Laura Lloyd | 14 Apr, 2026 | AI, Future of AI, Cognitive Load, Cognitive Atrophy | Stream Loyalty |

Laura Lloyd

April 07, 2026

The Power of Loyalty: A Focus on My John Lewis – Loyalty Rooted in Brand, Not Just Points

In this second blog of our new series, we celebrate an icon of the British retail environment – John Lewis. For years John Lewis has been a stalwart of the retail scene; offering its customers quality over quantity and, of course, standing by its principle of ‘Never Knowingly Undersold’. Its loyalty programme - My John Lewis - offers a distinctly different approach to loyalty.

Laura Lloyd | 07 Apr, 2026 | B2C Loyalty, B2B Loyalty, Loyalty Marketing, Loyalty Programmes, Customer Engagement, Brand Loyalty, Emotional Loyalty, Customer Retention, Personalised Rewards, Rewarding Loyalty, CLV, Emotional Engagement, Brand Alignment, John Lewis Loyalty Programme, My John Lewis | Customer Loyalty, Customer Retention |

Laura Lloyd

March 30, 2026

The Power of Loyalty: Why Loyalty Programmes Still Matter More Than Ever

This is the first in a new blog series from Stream Loyalty, which will explore some of the world’s most successful loyalty programmes, analysing what makes them effective and where there may be opportunities for further innovation. Along the way we’ll examine the mechanics behind loyalty success and explore how emerging technologies can enhance engagement, personalisation and long-term customer value.

Laura Lloyd | 30 Mar, 2026 | B2B Loyalty, Loyalty Programmes, Customer Loyalty, Customer Engagement, Loyalty Promotions, gamification, Data-Driven Engagement, Power of Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics, Stream Loyalty |

Laura Lloyd

March 05, 2026

Driving Installer Engagement: How to Make Trade Customers Actually Interact With Your Programme

Signing installers up is easy, getting them to actively engage is the real challenge. In this blog, we explore what truly motivates trade customers, why many programmes lose momentum, and the practical steps you can take to drive consistent interaction and real loyalty. Read more to discover how to turn passive members into active participants.

Laura Lloyd | 05 Mar, 2026 | Installer Engagement, Customer Engagement, Customer Experience, B2B Loyalty, Loyalty Programmes, Gamification, Loyalty Insights, Trade Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Laura Lloyd

February 28, 2026

The True Cost of “Custom-Built” Loyalty Systems (And Why the Trade Sector Is Moving On)

Custom-built loyalty platforms once made perfect sense. You wanted something tailored, flexible and uniquely yours. But over time, many programme managers discover the hidden downside of bespoke systems: they age fast, they cost more than expected, and they trap you into rigid development cycles. Read on to find out why custom-built doesn't automatically mean better.

Laura Lloyd | 28 Feb, 2026 | B2B Loyalty, Loyalty Marketing, Future Proofed Loyalty, Stream Loyalty, LoyaltyStream Platform | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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