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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: AllReturn

Mark Maclure

February 17, 2025

The Power of Storytelling: Engaging Your Loyalty Programme Audience

In a world where customers are bombarded with countless marketing messages, brands that truly connect with their audience stand out. One of the most effective ways to foster this connection? Storytelling. Beyond points and perks, a compelling narrative can bring your loyalty programme to life, creating emotional bonds that drive engagement and long-term loyalty. In this blog, we explore how storytelling can transform your loyalty strategy, turning members into passionate brand advocates.

Mark Maclure | 17 Feb, 2025 | All, B2B Loyalty, Loyalty Marketing, Loyalty, Customer Engagement, Customer Retention, Storytelling, Bringing Loyalty To Life, Loyalty Programmes, Compelling Content | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Marketing |

Laura Lloyd

February 10, 2025

How to Brief a Design Team When Launching Your New Loyalty Programme

A well-designed loyalty programme can boost customer retention, enhance brand loyalty, and drive revenue - but only if it’s executed effectively. The success of your programme starts with a clear and strategic design brief. Without it, you risk misalignment, wasted resources, and a final product that doesn’t meet your goals. In this blog, we’ll walk you through how to brief your design team to ensure a seamless, visually compelling, and user-friendly loyalty programme that engages your custom...

Laura Lloyd | 10 Feb, 2025 | All, B2B Loyalty, Loyalty Programmes, Customer Engagement, Customer Loyalty, Loyalty, Loyalty Insights, Loyalty Marketing | B2B Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

Melanie Parker

February 03, 2025

How to Keep Members Engaged After the Festive Season Redemption Run

The holiday season is a time of excitement, generosity, and plenty of reward redemptions. But what happens when the festive rush is over? Many businesses see a drop in engagement as customers return to their routines, making it crucial to have a solid post-holiday strategy in place. Keeping members engaged after the festive season requires more than just offering discounts—it’s about creating meaningful interactions, fostering loyalty, and ensuring continued value beyond the seasonal rush. ...

Melanie Parker

January 27, 2025

Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes

In today’s competitive market, loyalty programmes are more than just a nice-to-have; they’re essential for building lasting customer relationships and driving repeat business. LoyaltyStream's APIs offer a robust and flexible toolkit to help businesses elevate their loyalty programmes to the next level. Whether you’re looking to integrate real-time rewards tracking, create personalised customer experiences, or streamline operations, LoyaltyStream's APIs provide the versatility and scal...

Melanie Parker | 27 Jan, 2025 | ALL, APIs, LoyaltyStream, Loyalty Programmes, Personalised Loyalty Programmes, API Toolkit, Enhanced Personalisation, API Implementation, Data-Driven Loyalty Programmes | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

January 20, 2025

Recommendations for Maximising Sign-ups in Loyalty Programmes

Loyalty programmes are a powerful tool for building stronger customer relationships, driving repeat business, and boosting long-term revenue. However, the success of any loyalty programme begins with one critical step: maximising sign-ups. The more participants you attract at the outset, the greater your chances of creating an engaged, loyal customer base. In this blog, we’ll explore practical strategies to encourage sign-ups, foster early adoption, and sustain long-term engagement. Whether ...

Melanie Parker | 20 Jan, 2025 | All, Loyalty Marketing, personalised outreach, Customer Engagement, Loyalty Programmes, B2B Loyalty, Maximising Loyalty Programme Sign Ups, Audience Targeting | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Loyalty Marketing |

Melanie Parker

January 13, 2025

Introducing the Onyx LoyaltyStream® Product Release

The latest LoyaltyStream® release, Onyx, is here with a suite of innovative features designed to enhance programme management, improve member experiences, and boost engagement. From advanced reward customisation to streamlined campaign creation and detailed reporting, Onyx offers tools to empower programme managers and delight members. Let’s dive into the highlights of this transformative update.

Melanie Parker | 13 Jan, 2025 | All, Onyx Product Release, Software Release, Software Update, New Features, Software Enhancements | B2B Loyalty, Loyalty Programmes, Stream Loyalty, Loyalty Marketing |

Mark Maclure

January 06, 2025

The Power of Loyalty Programme Partnerships: How Two Programmes Are Joining Forces to Elevate Member Engagement

This blog delves into the growing trend of loyalty programme partnerships, exploring how collaboration between two brands can elevate member experiences, amplify rewards, and foster long-term customer relationships. By understanding the benefits and strategic considerations, businesses can unlock the full potential of partnership-driven loyalty.

Mark Maclure | 06 Jan, 2025 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Engagement, Loyalty Programmes, Customer Satisfaction, Loyalty Programme Partnerships, Loyalty Partnerships, Customer Rewards | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

Mark Maclure

December 12, 2024

Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme

Modern customers are looking for more than discounts and perks; they want their purchases to make a difference. Incorporating a charity donation option into your loyalty programme not only aligns with this growing trend but also deepens the emotional connection between your brand and its customers. In this blog, we explore how offering charitable giving as a loyalty reward can enhance your programme’s value, inspire customer engagement, and support meaningful causes. Discover the benefits of me...

Melanie Parker

December 09, 2024

Introducing the LoyaltyStream® Jade Product Release

The LoyaltyStream® Jade release is here, bringing a suite of cutting-edge features designed to elevate your loyalty programmes and enhance member engagement. From gamified experiences to streamlined management tools, this update redefines flexibility and personalisation for loyalty platforms. In this blog we explore the highlights of this exciting release and how they can transform your customer engagement strategies.

Laura Lloyd

December 05, 2024

How to Launch a Loyalty Programme in Under 12 Weeks: A Guide to getting you up and running early 2025

As 2025 approaches, businesses are gearing up to attract and retain customers in an increasingly competitive market. A well-designed loyalty programme is a proven strategy to foster customer engagement, boost retention, and drive revenue, but, building a programme from scratch can seem daunting, especially when time is tight. The good news? You can create and launch a robust loyalty programme in under 12 weeks! Whether you're a retail powerhouse, a service provider, or an e-commerce giant...

Laura Lloyd | 05 Dec, 2024 | All, Loyalty Programmes, Loyalty Marketing, B2B Loyalty, Loyalty Programme Launch, Target Audience, Succes metrics, Gamification, Business Growth, 2025 Ready, Customer Loyalty | B2B Loyalty, Loyalty Programmes, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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