Identifying the subtle differences between B2B and B2C

03Dec

Identifying the subtle differences between B2B and B2C

Laura Lloyd | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, B2B Loyalty, Customer Loyalty | Return|

About the Author

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

Monday Motivation

Melanie Parker

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance

Laura Lloyd

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness o...

How to Keep Members Engaged After the Festive Season Redemption Run

Melanie Parker

The holiday season is a time of excitement, generosity, and plenty of reward redemptions. But what h...

Customer Contact System - Wednesday Wisdom

Alice Kitchener

Alice hosted our Wednesday Wisdom on Wednesday 15th December where she ran the team through her late...

A Look Back: Nostalgic Loyalty Tactics and Their Modern Digital Counterparts

Mark Maclure

Join us on a nostalgic journey through British loyalty programme history to learn about our love aff...

Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions

Laura Lloyd

As we head toward the holiday season, reward and loyalty programmes are gearing up for one of the bu...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources