Identifying the subtle differences between B2B and B2C

03Dec

Identifying the subtle differences between B2B and B2C

Laura Lloyd | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, B2B Loyalty, Customer Loyalty | Return|

About the Author

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

Gamification in Loyalty Programmes: Boost Engagement & Revenue

Laura Lloyd

Gamification isn’t new but it is still not widely used within B2B loyalty. The integration of game-...

How to Launch a Loyalty Programme in Under 12 Weeks: A Guide to getting you up and running early 2025

Laura Lloyd

As 2025 approaches, businesses are gearing up to attract and retain customers in an increasingly com...

Security Measures in Modern Loyalty Programmes; why you need to safeguard your loyalty programme

Melanie Parker

The importance of implementing robust security measures to safeguard your loyalty programme cannot b...

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth

Mark Maclure

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loya...

Creating Long Lasting Engagement

Melanie Parker

Our five top tips on how to create better engagement that lasts throughout the lifetime of your loya...

Top Loyalty Marketing Tips to Boost Customer Retention

Laura Lloyd

Boosting customer retention is crucial for long-term business success. Loyalty marketing can play a ...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources