Customer Loyalty - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Customer LoyaltyReturn

Melanie Parker

June 09, 2025

Unlocking the Power of Referral Campaigns: ‘Keep’, ‘Grow’, ‘Win’ and ‘Engage’ with Stream Loyalty

Customer loyalty is more than just a buzzword. Brands that succeed don’t just acquire customers; they keep them coming back, get them talking, and transform them into lifelong advocates. At Stream Loyalty, we believe that the key to unlocking this loyalty lies in a smart, strategic approach to referral campaigns.

Melanie Parker | 09 Jun, 2025 | Customer Loyalty, Customer Retention, Referral Campaigns, Referral Strategies, Customer Engagement, Personalised Loyalty, Growth Campaign, Win Campaign, Keep Campaign, Engage Campaign, Share of Wallet, Accelerate Customer Acquisition, Gamification, Personalised Metrics | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Marketing |

Mark Maclure

June 02, 2025

Loyalty Programmes: Getting Back to Basics

A thoughtfully structured loyalty programme can significantly boost customer retention, profitability, and brand advocacy. In this blog, I’ll explore the core elements of effective loyalty programmes and share practical advice on designing, launching, and managing them successfully.

Mark Maclure | 02 Jun, 2025 | Loyalty Marketing, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Programmes, B2B Loyalty, Customer Engagement, Loyalty Strategy, Customer Satisfaction, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |

Melanie Parker

May 20, 2025

Harnessing Behavioural Economics to Enhance Customer Loyalty

Discover how behavioural economics can boost customer loyalty by tapping into how people really make decisions. From using loss aversion to smart rewards, learn simple, science-backed ways to keep customers coming back.

Melanie Parker | 20 May, 2025 | Behaviour economics, Customer Loyalty, B2B Loyalty, Loyalty Strategy, Consumer Behaviour, Consumer Decision Making, Behavioural Economics, Loyalty Programmes, Behavioural Economics and Loyalty | B2B Loyalty, Customer Loyalty, Stream Loyalty, Loyalty Marketing |

Mark Maclure

April 04, 2025

Happy Birthday Tesco Clubcard! The UK’s Longest Running Loyalty Programme Celebrates 30 years!

It’s an exciting milestone for Tesco Clubcard as it celebrates 30 years of rewarding loyal shoppers across the UK! Since launching back in 1995, Clubcard has transformed the way businesses build connections with customers, turning everyday transactions into valuable, personalised experiences.

Mark Maclure | 04 Apr, 2025 | all, Loyalty Marketing, Customer Loyalty, Customer Loyalty Marketing, What Is Loyalty Marketing, B2B Loyalty, Loyalty Programmes, Tesco Clubcard, Clubcard 30th Anniversary, Rewarding Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

April 01, 2025

Stream Celebrates 16 Years of Loyalty

As Stream Loyalty celebrates its 16th anniversary on 1st April 2025, we take a moment to reflect on how loyalty programmes have evolved and how we've adapted to continuously meet the changing loyalty marketing needs of businesses and their customers. Here we celebrate 16 Years of loyalty, looking at Stream's journey in transforming customer engagement

Melanie Parker | 01 Apr, 2025 | All, Loyalty Marketing, Customer Loyalty, Customer Loyalty Marketing, Stream Loyalty, B2B Loyalty, Customer Engagement, What is loyalty marketing | B2B Loyalty, Loyalty Marketing, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

Mark Maclure

February 17, 2025

The Power of Storytelling: Engaging Your Loyalty Programme Audience

In a world where customers are bombarded with countless marketing messages, brands that truly connect with their audience stand out. One of the most effective ways to foster this connection? Storytelling. Beyond points and perks, a compelling narrative can bring your loyalty programme to life, creating emotional bonds that drive engagement and long-term loyalty. In this blog, we explore how storytelling can transform your loyalty strategy, turning members into passionate brand advocates.

Mark Maclure | 17 Feb, 2025 | All, B2B Loyalty, Loyalty Marketing, Loyalty, Customer Engagement, Customer Retention, Storytelling, Bringing Loyalty To Life, Loyalty Programmes, Compelling Content | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Marketing |

Melanie Parker

February 03, 2025

How to Keep Members Engaged After the Festive Season Redemption Run

The holiday season is a time of excitement, generosity, and plenty of reward redemptions. But what happens when the festive rush is over? Many businesses see a drop in engagement as customers return to their routines, making it crucial to have a solid post-holiday strategy in place. Keeping members engaged after the festive season requires more than just offering discounts—it’s about creating meaningful interactions, fostering loyalty, and ensuring continued value beyond the seasonal rush. ...

Melanie Parker

January 27, 2025

Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes

In today’s competitive market, loyalty programmes are more than just a nice-to-have; they’re essential for building lasting customer relationships and driving repeat business. LoyaltyStream's APIs offer a robust and flexible toolkit to help businesses elevate their loyalty programmes to the next level. Whether you’re looking to integrate real-time rewards tracking, create personalised customer experiences, or streamline operations, LoyaltyStream's APIs provide the versatility and scal...

Melanie Parker | 27 Jan, 2025 | ALL, APIs, LoyaltyStream, Loyalty Programmes, Personalised Loyalty Programmes, API Toolkit, Enhanced Personalisation, API Implementation, Data-Driven Loyalty Programmes | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

January 20, 2025

Recommendations for Maximising Sign-ups in Loyalty Programmes

Loyalty programmes are a powerful tool for building stronger customer relationships, driving repeat business, and boosting long-term revenue. However, the success of any loyalty programme begins with one critical step: maximising sign-ups. The more participants you attract at the outset, the greater your chances of creating an engaged, loyal customer base. In this blog, we’ll explore practical strategies to encourage sign-ups, foster early adoption, and sustain long-term engagement. Whether ...

Melanie Parker | 20 Jan, 2025 | All, Loyalty Marketing, personalised outreach, Customer Engagement, Loyalty Programmes, B2B Loyalty, Maximising Loyalty Programme Sign Ups, Audience Targeting | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Loyalty Marketing |

Mark Maclure

December 12, 2024

Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme

Modern customers are looking for more than discounts and perks; they want their purchases to make a difference. Incorporating a charity donation option into your loyalty programme not only aligns with this growing trend but also deepens the emotional connection between your brand and its customers. In this blog, we explore how offering charitable giving as a loyalty reward can enhance your programme’s value, inspire customer engagement, and support meaningful causes. Discover the benefits of me...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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