Loyalty Insights and Statistics - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Loyalty Insights and StatisticsReturn

Mark Maclure

March 12, 2026

Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets

In B2B trade industries, segmentation isn’t a “nice to have”, it’s a competitive advantage. Installers, contractors and buyers each behave differently, and within each group, behaviours fracture even further. Yet many loyalty programme managers are stuck with technology that offers little more than the basics: spend levels, regions, and industry type. Read on to find out how Stream Loyalty is pushing the boundaries of loyalty programme behaviour change.

Mark Maclure | 12 Mar, 2026 | Behaviour Segmentation, Customer Segmentation, B2B Loyalty, Loyalty Platform, Loyalty Programmes, Personalised Loyalty, Loyalty Programme Behaviour Change, Behaviour-led Experiences, Loyalty Growth | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Melanie Parker

March 09, 2026

From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade

Customer segmentation in B2B has traditionally been functional: industry, business size, postcode, annual spend. While these categories are useful in understanding who your customers are, they fall short of helping you influence what your customers do. This blog looks at how behavioural segmentation changes that.

Laura Lloyd

March 05, 2026

Driving Installer Engagement: How to Make Trade Customers Actually Interact With Your Programme

Signing installers up is easy, getting them to actively engage is the real challenge. In this blog, we explore what truly motivates trade customers, why many programmes lose momentum, and the practical steps you can take to drive consistent interaction and real loyalty. Read more to discover how to turn passive members into active participants.

Laura Lloyd | 05 Mar, 2026 | Installer Engagement, Customer Engagement, Customer Experience, B2B Loyalty, Loyalty Programmes, Gamification, Loyalty Insights, Trade Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Mark Maclure

March 02, 2026

It Shouldn’t Be This Hard: Why Loyalty Managers Deserve Tech They Can Actually Control

Most loyalty managers don’t want to be developers, analysts or project managers. They want to create exceptional customer experiences. They want to drive behaviour change. They want to work with suppliers to deliver high-impact promotions. And they want the freedom to test, iterate and improve. This blog explains how LoyaltyStream® can do just this.

Mark Maclure | 02 Mar, 2026 | Customer Experience, Behaviour Change, Customer Engagement, UX, B2B Loyalty, Loyalty Management, Loyalty Programmes, Loyalty Platforms, Customer Behaviour Change | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Mark Maclure

February 26, 2026

Data You’re Missing: How Loyalty Software Unlocks Hidden Revenue in Your Distributor Network

Loyalty data reveals who buys, what they purchase, when they lapse, and where growth is hiding, especially within the long tail. In this blog, we talk about how to learn more from your transactions to transform the results from your loyalty programme.

Mark Maclure | 26 Feb, 2026 | Loyalty Marketing, B2B Loyalty, Loyalty Data, Transactional Loyalty, Loyalty Programmes | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Melanie Parker

February 25, 2026

The Fuchsia Release: Control, Confidence, and Customer Centric Innovation

At Stream Loyalty, we’ve always believed that loyalty technology should feel supportive rather than complicated – something that helps programme managers do their best work and gives members a smooth, rewarding experience. With the release of Fuchsia, we’ve continued to evolve LoyaltyStream® with that principle at the centre of every decision. Read more to see how Fuchsia can make your loyalty programme bloom this spring!

Melanie Parker | 25 Feb, 2026 | B2B Loyalty, Software Update, Loyalty Programme Update, Software Enhancement, Smarter Software, Loyalty Technology, Customer-centric Innovation | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

February 22, 2026

The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth

In B2B sectors like renewables, plumbing, HVAC and building products, customer growth often feels unpredictable. Some months are strong; others dip without a clear reason why. But when you look closely, growth isn’t random, it’s behavioural. And loyalty programmes offer the structure to turn those behaviours into predictable revenue. Read the blog to find out more ...

Laura Lloyd | 22 Feb, 2026 | Loyalty Blueprint, Trade Loyalty, B2B Loyalty, Trade Loyalty Programmes, Loyalty Marketing, Customer Retention, Customer Growth, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Laura Lloyd

December 29, 2025

Loyalty Forecast for 2026: Making B2B Loyalty a True Growth Engine.

B2B loyalty is entering a pivotal moment. As we look toward 2026, traditional points programmes and transactional incentives are no longer enough to drive sustainable growth. Buyers expect more; more relevance, more value, and more meaningful partnerships that extend beyond the contract. In this loyalty forecast for 2026, we explore how leading B2B organisations are transforming loyalty from a retention tactic into a true growth engine. From data-driven personalisation and ecosystem-based rewar...

Melanie Parker

December 18, 2025

Digital Loyalty for Old-School Audiences – Yes, It Can Work

Many assume older or 'old-school' customers won’t bother with digital loyalty programmes, but this is far from the truth. With the right approach, digital rewards can feel just as personal, familiar, and trustworthy as the traditional approaches they’re used to. The key is meeting them where they are, simplifying the experience, and showing clear value from the very first interaction. This blog aims to disprove the myth that traditional B2B audiences won’t go digital.

Melanie Parker | 18 Dec, 2025 | Old School, Traditional, Digital Jourmey, Making Digital Human, User-Centric Design, Mobile First, Reward Focused, Digital Rewards, Digital Loyalty Programme, Making Loyalty Digital | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Mark Maclure

December 11, 2025

Introducing Cobalt: The Next Evolution of LoyaltyStream®

Customer expectations are shifting fast, and loyalty technology needs to keep pace. That is why we are introducing Cobalt, the next step in the LoyaltyStream® journey. Cobalt brings a more flexible, intuitive, and future-ready approach to building meaningful customer relationships. From stronger data capabilities to smoother user experiences, it is designed to help organisations deliver loyalty programmes that feel modern, personal, and effortlessly effective.

Mark Maclure | 11 Dec, 2025 | Cobalt, Cobalt software release, RewardShop, Gamification, Spin To Win, Scratchcards, Smart Content Creation, Countdown Cards, Loyalty Marketing, Platform Update, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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