Loyalty Insights and Statistics - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Loyalty Insights and StatisticsReturn

Mark Maclure

February 17, 2025

The Power of Storytelling: Engaging Your Loyalty Programme Audience

In a world where customers are bombarded with countless marketing messages, brands that truly connect with their audience stand out. One of the most effective ways to foster this connection? Storytelling. Beyond points and perks, a compelling narrative can bring your loyalty programme to life, creating emotional bonds that drive engagement and long-term loyalty. In this blog, we explore how storytelling can transform your loyalty strategy, turning members into passionate brand advocates.

Mark Maclure | 17 Feb, 2025 | All, B2B Loyalty, Loyalty Marketing, Loyalty, Customer Engagement, Customer Retention, Storytelling, Bringing Loyalty To Life, Loyalty Programmes, Compelling Content | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Marketing |

Laura Lloyd

February 10, 2025

How to Brief a Design Team When Launching Your New Loyalty Programme

A well-designed loyalty programme can boost customer retention, enhance brand loyalty, and drive revenue - but only if it’s executed effectively. The success of your programme starts with a clear and strategic design brief. Without it, you risk misalignment, wasted resources, and a final product that doesn’t meet your goals. In this blog, we’ll walk you through how to brief your design team to ensure a seamless, visually compelling, and user-friendly loyalty programme that engages your custom...

Laura Lloyd | 10 Feb, 2025 | All, B2B Loyalty, Loyalty Programmes, Customer Engagement, Customer Loyalty, Loyalty, Loyalty Insights, Loyalty Marketing | B2B Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

Melanie Parker

January 27, 2025

Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes

In today’s competitive market, loyalty programmes are more than just a nice-to-have; they’re essential for building lasting customer relationships and driving repeat business. LoyaltyStream's APIs offer a robust and flexible toolkit to help businesses elevate their loyalty programmes to the next level. Whether you’re looking to integrate real-time rewards tracking, create personalised customer experiences, or streamline operations, LoyaltyStream's APIs provide the versatility and scal...

Melanie Parker | 27 Jan, 2025 | ALL, APIs, LoyaltyStream, Loyalty Programmes, Personalised Loyalty Programmes, API Toolkit, Enhanced Personalisation, API Implementation, Data-Driven Loyalty Programmes | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing |

Mark Maclure

January 06, 2025

The Power of Loyalty Programme Partnerships: How Two Programmes Are Joining Forces to Elevate Member Engagement

This blog delves into the growing trend of loyalty programme partnerships, exploring how collaboration between two brands can elevate member experiences, amplify rewards, and foster long-term customer relationships. By understanding the benefits and strategic considerations, businesses can unlock the full potential of partnership-driven loyalty.

Mark Maclure | 06 Jan, 2025 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Engagement, Loyalty Programmes, Customer Satisfaction, Loyalty Programme Partnerships, Loyalty Partnerships, Customer Rewards | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

Mark Maclure

December 12, 2024

Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme

Modern customers are looking for more than discounts and perks; they want their purchases to make a difference. Incorporating a charity donation option into your loyalty programme not only aligns with this growing trend but also deepens the emotional connection between your brand and its customers. In this blog, we explore how offering charitable giving as a loyalty reward can enhance your programme’s value, inspire customer engagement, and support meaningful causes. Discover the benefits of me...

Melanie Parker

December 09, 2024

Introducing the LoyaltyStream® Jade Product Release

The LoyaltyStream® Jade release is here, bringing a suite of cutting-edge features designed to elevate your loyalty programmes and enhance member engagement. From gamified experiences to streamlined management tools, this update redefines flexibility and personalisation for loyalty platforms. In this blog we explore the highlights of this exciting release and how they can transform your customer engagement strategies.

Laura Lloyd

November 28, 2024

Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions

As we head toward the holiday season, reward and loyalty programmes are gearing up for one of the busiest times of the year. With consumer behaviours evolving and trends shifting, 2024 has brought exciting changes to how customers redeem their rewards and interact with loyalty schemes. From digital gift cards to exclusive experiences, understanding the latest redemption trends is key for brands looking to capitalise on this peak shopping period. In this blog, we’ll explore the hottest loyalty r...

Laura Lloyd | 28 Nov, 2024 | Reward Strategy, Customer Loyalty, Consumer Trends, Christmas2024, Insights, Loyalty Insights, Loyalty Programmes, Loyalty Marketing, Loyalty Rewards, Digital Rewards, Reward Redemption | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Laura Lloyd

October 07, 2024

From the Flight Deck to Customer Engagement: How Naval Leadership Fuels Success in the Loyalty Industry

In today's competitive business landscape, the loyalty industry thrives on building strong relationships, fostering trust, and driving long-term engagement - qualities that are central to effective leadership. Interestingly, the experience gained in naval leadership offers a unique perspective that directly fuels success in this field. From strategic decision-making under pressure to cultivating a sense of unity and purpose within teams, naval leaders develop a skill set perfectly suited to ...

Laura Lloyd | 07 Oct, 2024 | Royal Navy, Leadership, Loyalty Programmes, B2B Loyalty, Transferable Skills, Project Management, Team Management, Team Motivation, Loyalty Industry, Problem-solving, Flight Deck, Leadership and Responsibility, Customer Service, Customer Relationships | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |

Melanie Parker

September 26, 2024

Product Sneak Peak - Scratch Cards and Spin to Win Upgrade

Get ready to take your gamification strategy to the next level! We’re thrilled to announce exciting upgrades to two of our most popular engagement tools - Scratch Cards and Spin-to-Win.

Melanie Parker | 26 Sep, 2024 | All, B2B Loyalty, Loyalty Msrketing, Gamification, Customer Retention, Customer Engagement, Customer Loyalty, Product Upgrade, Product Sneak Peak, Loyalty Scratch Cards, Spin to Win | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing, Customer Loyalty, Customer Growth, Customer Retention |

Melanie Parker

August 15, 2024

Navigating Common Concerns: Why LoyaltyStream® is Your Ideal Loyalty Solution

Implementing a new loyalty programme can be a daunting task, filled with questions and concerns. At LoyaltyStream®, we understand these worries and are here to provide clear, reassuring answers. In this blog we address some common objections you might have and show you why LoyaltyStream® is the right choice for your business

Melanie Parker | 15 Aug, 2024 | B2B Loyalty, LoyaltyStream, Loyalty Software, Customer Loyalty, Customer Experience, Loyalty Programme, Loyalty Marketing | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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