As part of this week’s Wednesday Wisdom the team took a look at how loyalty schemes are taxed and the implications for both the loyalty scheme provider and their members in the Business to Business sector. Although each business has their own tax advisor, we are often asked questions regarding taxation and so an understanding of this field can help us in our recommendation of the most suitable loyalty solution for a situation.
Business to business Points Based schemes, Trade Order campaigns, Cashback schemes and Trade Rewards were all discussed, along with their differing tax treatment, advantages and disadvantages.
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This article explores the evolution of loyalty programmes, from their early origins to the modern st...
Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engag...
Modern customers are looking for more than discounts and perks; they want their purchases to make a ...
In this article, the first of four this month examining loyalty programmes in the B2B space, we look...
Building brand loyalty is essential for long-term success in today’s competitive market. It’s not ...
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