As part of this week’s Wednesday Wisdom the team took a look at how loyalty schemes are taxed and the implications for both the loyalty scheme provider and their members in the Business to Business sector. Although each business has their own tax advisor, we are often asked questions regarding taxation and so an understanding of this field can help us in our recommendation of the most suitable loyalty solution for a situation.
Business to business Points Based schemes, Trade Order campaigns, Cashback schemes and Trade Rewards were all discussed, along with their differing tax treatment, advantages and disadvantages.
A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into dai...
Implementing a new loyalty programme can be a daunting task, filled with questions and concerns. At ...
Whilst B2B and B2C share the common goal of satisfying customers, their strategies and tactics are t...
Boosting customer loyalty and retention is more important than ever in today's competitive marke...
This month's Streamspiration takes at look at our new partnership with The Wise Marketer, the la...
This tutorial is an opportunity to illustrate an overview of LoyaltyStream® analytics; the software ...
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