Loyalty-Tax-Wednesday-Wisdom - The Evolution of Loyalty Programmes

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03Nov

Loyalty Tax - Wednesday Wisdom

Deborah Mills | Wednesday Wisdom | Loyalty Insights and Statistics, Customer Loyalty | Return|

As part of this week’s Wednesday Wisdom the team took a look at how loyalty schemes are taxed and the implications for both the loyalty scheme provider and their members in the Business to Business sector. Although each business has their own tax advisor, we are often asked questions regarding taxation and so an understanding of this field can help us in our recommendation of the most suitable loyalty solution for a situation.

Business to business Points Based schemes, Trade Order campaigns, Cashback schemes and Trade Rewards were all discussed, along with their differing tax treatment, advantages and disadvantages.

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LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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