02Mar

Which company was originally called BackRub?

In today's Wednesday Wisdom one of our Developers challenged us all with an online tech quiz, with a few trick questions included that made us think twice. We all learned something new, from Monty Python inspiring spam in the context of emails, Google originally being called BackRub because the program analysed the web’s back links and the fact that the first CD recorder cost $20,000!

Jo and Caroline took the top two spots, unsurprising as they are in the development team! Charlie and Alice took the next two spots. A great debate followed as Alice actually scored 46% but just wasn't fast enough to get the top points for each question.

 

About the Author

Melanie Parker

Melanie Parker

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

Related

Loyalty Programme Participation Insights into the B2B member

Loyalty Programme Participation Insights into the B2B member

Take a look at B2B loyalty programme engagement drivers and what makes a programme successful.

Read More
Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions 

Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions 

As we head toward the holiday season, reward and loyalty programmes are gearing up for one of the bu...

Read More
The Key to Launching a Successful Loyalty Programme 

The Key to Launching a Successful Loyalty Programme 

This infographic provides a step-by-step guide to help you create a loyalty programme that not only ...

Read More
Loyalty Programme Breakage

Loyalty Programme Breakage

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High bre...

Read More
Customer Communication - Wednesday Wisdom

Customer Communication - Wednesday Wisdom

Jo hosted our Wednesday Wisdom on Wednesday 9th February and reported on Stream’s communication sys...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content