Which company was originally called BackRub?

02Mar

Which company was originally called BackRub?

Melanie Parker | WednesdayWisdom, Team, Culture | Stream Loyalty | Return|

In today's Wednesday Wisdom one of our Developers challenged us all with an online tech quiz, with a few trick questions included that made us think twice. We all learned something new, from Monty Python inspiring spam in the context of emails, Google originally being called BackRub because the program analysed the web’s back links and the fact that the first CD recorder cost $20,000!

Jo and Caroline took the top two spots, unsurprising as they are in the development team! Charlie and Alice took the next two spots. A great debate followed as Alice actually scored 46% but just wasn't fast enough to get the top points for each question.

About the Author

Melanie Parker

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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