News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here

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Archive by tag: LoyaltyReturn
Melanie Parker

May 01, 2022

Customer Loyalty Myth Busters

Loyalty has been around in many different forms for years and has its passionate advocates and at the same time its non believers. We believe we could convince anyone on the power of loyalty given 15 minutes, so if you're a non believer why not challenge us. Whilst there are many statistics on the power of loyalty, there are also many myths. This series aims to debunk the most common myths. 
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Melanie Parker | 01 May, 2022 | Loyalty Myths |
Melanie Parker

April 07, 2022

How to Build Customer Loyalty in B2B

The business relationship with customers in B2B is more complex than that of the consumer relationship with a brand, and it has the ability to be much stronger and more powerful. While both B2B and B2C may use loyalty programmes, they both need to be crafted differently. Business customers expects a lot more from their suppliers. They expect a deeper understanding of their requirements, their challenges and a value-add relationship that helps them to solve those issues. Get all this right and yo...
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Charlie McMann

April 03, 2022

How to Harness Customer Loyalty in Fintech

Global investment in Fintech companies has risen from 60 billion dollars in 2017 to a pre-COVID peak of 215 billion in 2019. Given this explosion of financial services solutions available on the market, customer loyalty is more important than ever
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Charlie McMann | 03 Apr, 2022 | Loyalty |
Melanie Parker

March 19, 2022

A Two-Pronged Approach: How Your Employees Can Become a Vital Cog in Gaining Customer Loyalty

Most loyalty programmes are designed to improve the customer experience; to keep customers engaged with your brand; to become brand ambassadors; to buy more, more frequently; and, ultimately to be a vocal promoter. What part do your employees take in gaining traction and momentum.
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Caroline Price

March 15, 2022

Wednesday Wisdom - Custom Page Creator

In this weeks Wednesday Wisdom Caroline gave the team a demonstration of how the new website page creator works on LoyaltyStream.
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Caroline Price | 15 Mar, 2022 | Loyalty Insights |
Laura Lloyd

March 11, 2022

115% ROI with Spin to Win for Showroom Rewards 5th Birthday

Showroom Rewards first foray into gamification with a two month ‘Spin to Win’ Campaign in 2021 had far reaching results that impacted sales as well as engagement and membership levels.
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Melanie Parker

March 02, 2022

The Stream Loyalty Story for World Book Day 2022

For World Book day this year, rather than celebrating industry books, childhood books or anything else I have decided to give you an insight into our story. In the style of a 'blink' I hope it gives you a good grasp of why we started, who we are, what we stand for and where we want to take the business. I use Blinkist (www.blinkist.com) a lot. It features a vast range of books that are precis'd into a 15 minute read and is a great way of identifying new and inspiring books.
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Melanie Parker | 02 Mar, 2022 | Customer Loyalty, B2B, All |
Jacqui Fraser

February 16, 2022

Thorough testing to improve stability, accuracy and availability

Thorough testing is one of the most time consuming, yet vital, parts of the development process and this platform will significantly improve the process and ensure that our platforms are consistently tested for stability, accuracy and availability.
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Laura Lloyd

November 10, 2021

Starbucks – tokenizing loyalty

Laura's latest article looks at how the latest news announcement from Starbucks will change the loyalty landscape.
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Jess Boyce

November 08, 2021

Behavioural Economics and the Loyalty Market

Behavioural economics is the study of human behaviour to explain how/why consumers are motivated to buy products and/or engage with a company. This guide looks at how you can use the 10 principles of behaviour economics to motivate and inspire customers.
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Jess Boyce | 08 Nov, 2021 | Loyalty, Behaviour Economics, All |
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