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As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.


Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters
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Archive by category: Loyalty Insights and StatisticsReturn
Alice Kitchener

October 27, 2021

Loyalty Fraud - Wednesday Wisdom

Alice hosted our Wednesday Wisdom on Wednesday 27th October titled 'Loyalty Fraud'.
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Jess Boyce

September 29, 2021

Introduction to Behavioural Economics - Wednesday Wisdom

Jess hosted our Wednesday Wisdom on Wednesday 29th September titled 'Introduction to Behavioural Economics'.
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Laura Lloyd

August 14, 2021

Customer Profiling in Loyalty

There are three customer profiling methods that can be utilised to segment and form a profile of your customer. A Psychographic Approach, Customer Typology and Customer Characteristics.
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Melanie Parker

May 24, 2021

Five Steps to Loyalty Maturity

Melanie's latest article takes you through the five steps to Loyalty Maturity
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Taylor Goult

May 03, 2021

Melanie Parker

April 12, 2021

Loyalty Fraud and How to Combat It

Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures you can put in place to combat it.
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Nairne Barker

April 05, 2021

Nairne Barker

March 12, 2021

The Human Connection

Nairne's latest article discovers how humans are craving a human connection in a world post pandemic.
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Nairne Barker

December 06, 2020

Melanie Parker

November 30, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?
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