Customer Profiling in Loyalty

14Aug

Customer Profiling in Loyalty

Laura Lloyd | Loyalty, All, Customer Loyalty | Customer Loyalty, Loyalty Insights and Statistics | Return|

There are three customer profiling methods that can be utilised to segment and form a profile of your customer. Talk to us to understand how we can help you use these approaches in your loyalty programme.

Psychographic Approach

A classic approach to split customers into defined market segments.

Lifestyle and demographics - factors such as age, location and gender
Activities, interests and opinions - what customers like and enjoy verse not
Values, attitudes and social class - factors such as social class, attitude to spending money, where and in what they place value

Customer Typology

Loyal customer - your brand advocates, the people that want to shout about you , your top VIPs.
Discount customer - they are influenced by discounts and may only purchase if the product is discounted.
Impulsive customer - more emotional-driven purchasing without specific purpose.
Need-based customer - they have a necessity for the product, they know what they want but they will come and go quickly

Customer Characteristics Approach

Connectivity-driven - the customer has an emotional stake in the company and wants to feel part of a community with likeminded people.
Personalisation-driven - they want a product personalised to their exact needs and may be influenced by its look or service
Convenience-driven - the quickest and easiest way to purchase the product determines their buying decision

About the Author

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a 'no challenge is too big, no problem is too small' attitude and aims to always exceed expectations.

That's a wrap....Tech for Marketing and E-Commerce Expo 2023

Mark Maclure

An insight into my day at the Tech for Marketing and E-Commerce Expo

The Evolution of Loyalty - A Timeline of Transformation

Melanie Parker

Embark on a fascinating journey through the evolution of loyalty programmes as illustrated by this i...

Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets

Mark Maclure

In B2B trade industries, segmentation isn’t a “nice to have”, it’s a competitive advantage. Inst...

Which Loyalty Programme Model is the Right Fit for Your Business?

Melanie Parker

Retaining customers is just as important as acquiring new ones. Loyalty programmes have become a key...

A Global Voice for Customer Loyalty

Laura Lloyd

We are very excited to announce our partnership with The Wise Marketer as we contribute our perspect...

The Social Impact of Coronavirus

Lewis Bint

As we start to create plans of how and when to get the team back together, our graphic designer Lewi...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources