Customer Profiling in Loyalty

Sustainability in Loyalty Customer Exeperience Trust Tax of AI Loyalty Transformation World Cup 2026 Ethical Loyalty Personalised Customer Interactions MentalHealth Loyalty Behaviour Community Loyalty

14Aug

Customer Profiling in Loyalty

Laura Lloyd | Loyalty, All, Customer Loyalty | Customer Loyalty, Loyalty Insights and Statistics | Return|

There are three customer profiling methods that can be utilised to segment and form a profile of your customer. Talk to us to understand how we can help you use these approaches in your loyalty programme.

Psychographic Approach

A classic approach to split customers into defined market segments.

Lifestyle and demographics - factors such as age, location and gender
Activities, interests and opinions - what customers like and enjoy verse not
Values, attitudes and social class - factors such as social class, attitude to spending money, where and in what they place value

Customer Typology

Loyal customer - your brand advocates, the people that want to shout about you , your top VIPs.
Discount customer - they are influenced by discounts and may only purchase if the product is discounted.
Impulsive customer - more emotional-driven purchasing without specific purpose.
Need-based customer - they have a necessity for the product, they know what they want but they will come and go quickly

Customer Characteristics Approach

Connectivity-driven - the customer has an emotional stake in the company and wants to feel part of a community with likeminded people.
Personalisation-driven - they want a product personalised to their exact needs and may be influenced by its look or service
Convenience-driven - the quickest and easiest way to purchase the product determines their buying decision

About the Author

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a 'no challenge is too big, no problem is too small' attitude and aims to always exceed expectations.

Monday Motivation

Melanie Parker

From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages

Melanie Parker

Come with us on a journey through the ages of loyalty; from stamps to apps - it's been a rollerc...

Happy Birthday Tesco Clubcard! The UK’s Longest Running Loyalty Programme Celebrates 30 years!

Mark Maclure

It’s an exciting milestone for Tesco Clubcard as it celebrates 30 years of rewarding loyal shoppers...

Navigating the Complexities of B2B Loyalty Programmes

Melanie Parker

Join us in a deep dive into member participation and engagement. We will illustrate how loyalty prog...

🌱 Earth Day 2025: Why Sustainability Should Be at the Heart of Loyalty Programmes

Laura Lloyd

As we approach Earth Day on 22 April 2025, the global call to action is clear: "Our Power, Our ...

Decoding Loyalty: Visualising the Key Metrics that Drive Success

Mark Maclure

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insight...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources