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Archive by author: Melanie ParkerReturn
Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.
Melanie Parker

April 22, 2024

Innovations in Loyalty: Trends to Watch in 2024 

In this blog we embark on a journey to explore the cutting-edge innovations and trends that are set to shape the loyalty landscape in 2024 and beyond. From advancements in data analytics and AI-driven personalisation to the rise of experiential loyalty and sustainability-focused initiatives, we delve into the key developments that are poised to revolutionise how businesses approach loyalty in the coming year.
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Melanie Parker

April 11, 2024

Security Measures in Modern Loyalty Programmes; why you need to safeguard your loyalty programme

The importance of implementing robust security measures to safeguard your loyalty programme cannot be overstated. This blog will guide you through essential security measures for safeguarding modern loyalty programmes.
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Melanie Parker

March 28, 2024

The Evolution of Loyalty - A Timeline of Transformation

Embark on a fascinating journey through the evolution of loyalty programmes as illustrated by this infographic. From traditional stamp cards to modern apps, it's been a wild ride of customer loyalty leading to real return on investment in the modern age. And the best part? It's far from over!
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Melanie Parker

March 21, 2024

Time-Travelling Through Tiers: The Fascinating Evolution of Loyalty Programmes 

This blog seeks to explain the progression of loyalty programmes, focusing on the significance of tier names and how they can shape the customer experience. 
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Melanie Parker

March 07, 2024

From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages 

Come with us on a journey through the ages of loyalty; from stamps to apps - it's been a rollercoaster ride of repeat business leading to real ROI, and it's not over yet!
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Melanie Parker

February 20, 2024

What Does a Good User Interface in Customer Loyalty Look Like? An interview with Lewis Bint

I sat down with Lewis Bint, our Graphic Designer and the cog in Stream's wheel that keeps our brand identity on track, to dig deep into what a good user interface looks like and how good UI affects user engagement and B2B customer loyalty.
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Melanie Parker

February 14, 2024

Navigating the Complexities of B2B Loyalty Programmes

Join us in a deep dive into member participation and engagement. We will illustrate how loyalty programmes should be pivotal in your strategy for nurturing long-term partnerships and delivering mutual value in B2B relationships, and explain why the apparent complexities are worth navigating.
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Melanie Parker

February 07, 2024

The Power of Loyalty in B2B: A Strategic Approach to Customer Retention

Loyalty isn't just about rewards and points; it's about creating lasting relationships that benefit both parties. This article looks to explore the advantages of loyalty programmes designed to improve customer retention in B2B settings. Learn how to embrace the power of loyalty in your B2B strategy and watch as it transforms not just your customer relationships, but your entire business landscape. 
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Melanie Parker

December 18, 2023

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

We know how important it is to the success of your loyalty programme to ensure that your employees are working alongside you in delivering your vision and your message. Our Premium LoyaltyStream software is deployed with a unique Customer Contact Centre (CCC), to enable internal audiences to monitor and manage their customer's loyalty journeys.
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Melanie Parker

December 03, 2023

Product Focus: Points for Data Campaigns

One of our key campaigns, which is available on all of our product platforms, is a Points for Data Campaign. In B2B, really understanding the audience and the individuals within a business can be crucial to creating personalised experiences, promotions and offers. Often, where there is a channel relationship, a business may not have any data on their end customers, so collecting this can have a real tangible value to the business. 
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