Rewards and Mechanics - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Rewards and MechanicsReturn

Melanie Parker

July 16, 2026

B2B Loyalty ROI Scrutiny Is Increasing

As economic pressures continue and budgets come under greater scrutiny, B2B loyalty programmes are increasingly being asked to prove their value. Demonstrating clear return on investment is no longer a nice-to-have, it's essential. In this blog, we explore why ROI scrutiny is intensifying, the metrics that matter most, and how businesses can measure and communicate the true impact of their loyalty programmes.

Melanie Parker | 16 Jul, 2026 | B2B Loyalty, Loyalty Metrics, Loyalty Analytics, Loyalty Programmes, Customer Retention, Share of Wallet Growth, Behavioural Lift, Member Activation Rates, Channel Penetration | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Laura Lloyd

July 14, 2026

What Loyalty Professionals Can Learn from the Hobbycraft Club

Welcome back to The Power of Loyalty blog series, where we explore the loyalty programmes redefining customer engagement. In this latest edition, we're shining a spotlight on Hobbycraft Club, a free membership programme that's built around rewarding creativity. From earning 5% back on every purchase to exclusive offers, birthday rewards and personalised inspiration, Hobbycraft Club shows how a well-designed loyalty programme can strengthen customer relationships by delivering value beyon...

Laura Lloyd | 14 Jul, 2026 | Hobbycraft Club, Customer Loyalty, Customer Experience, Customer Retention, Loyalty Programme, Loyalty Experience | Customer Loyalty, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Mark Maclure

July 08, 2026

Old vs Emerging: How B2B Loyalty Is Being Redefined

Today's buyers expect far more than transactional relationships. They expect personalised experiences, relevant communications, recognition for their expertise and genuine value throughout the customer lifecycle. At the same time, businesses are under increasing pressure to prove the commercial return on every investment. Read more about B2B loyalty's ongoing transformation from transactional to behavioural in our latest blog.

Mark Maclure | 08 Jul, 2026 | B2B Loyalty, Behavioural Loyalty, Transactional Loyalty, Loyalty Programmes, Loyalty Marketing, AI-driven Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

July 06, 2026

Sustainability and ESG-Linked Loyalty: The Next Evolution of B2B Engagement

Sustainability isn't just about big corporate initiatives, it’s about the everyday choices we all make. Whether it's recycling more, supporting local communities, choosing more sustainable products or giving back to charity, positive habits add up over time. Businesses are beginning to recognise this too, with many using loyalty programmes to encourage and reward behaviours that benefit both customers and the wider community. We investigate this more in our latest blog.

Laura Lloyd

June 22, 2026

Loyalty and Promotions are Merging: Why Businesses Are Moving Towards Holistic Incentive Strategies

The lines between loyalty programmes and promotional campaigns are becoming increasingly blurred. Traditionally, loyalty initiatives focused on long-term customer retention, while promotions were designed to drive short-term sales. Today, however, businesses are recognising that customers expect a more connected and personalised experience across every interaction. As a result, many organisations are moving towards holistic incentive strategies that combine the strengths of both loyalty and pro...

Laura Lloyd

May 20, 2026

Meet Fee Robson: Strengthening Stream Loyalty’s Insight & Analytics Capability

We’re delighted to officially welcome Fee Robson to the Stream team as our new Data Analyst.  Fee joins us with a strong analytical background and a passion for turning data into meaningful, practical insight that helps businesses make smarter decisions.  Read more about her first few weeks ...

Laura Lloyd | 20 May, 2026 | Data Analysis, Loyalty Programme Performance, Loyalty Strategy, Customer Engagement, Customer Behaviour, Data Metrics, Data-driven Analytics, Data-driven Loyalty, New Starter, Recruiting For Success | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Melanie Parker

May 11, 2026

Can Emotional Intelligence Supercharge Innovation? Reflections from the Amazon Innovation Accelerator

Melanie Parker recently attended an Amazon Innovation Accelerator event which focused on us as humans and how we harness the powers of emotional intelligence. At Stream, we are growing, developing our product, exploring AI and automation, and thinking carefully about how we scale. All these things require innovation. But innovation is not just a roadmap activity. It depends on whether people feel able to challenge, question, experiment and learn.

Melanie Parker | 11 May, 2026 | Innovation, Automation, AI, Emotional Intelligence, Supercharge Innovation, Constructive Debate, Constructive Challenge, Lead from Behind, Emotional Intelligence Enables Innovation | Rewards and Mechanics, Loyalty Marketing |

Mark Maclure

April 23, 2026

Loyalty Programmes Are Changing ... And Fast

Loyalty programmes are no longer standing still. They’re evolving rapidly in response to changing consumer expectations, increasing commercial pressure, and the growing sophistication of data-driven marketing. What used to be simple, static rewards are being replaced by more targeted, conditional, and sometimes friction‑filled experiences. Over just the last week, our team has spotted several revealing changes that illustrate where loyalty is heading.

Mark Maclure | 23 Apr, 2026 | Hybrid Loyalty, B2B Loyalty, Loyalty Programmes, Loyalty Ecoystem, Personalised Loyalty, Data-driven Loyalty, Digital Transformation, Retail Trends | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics |

Mark Maclure

April 10, 2026

Your First 100 Days: A Roadmap to Launching a High-Impact B2B Loyalty Programme

The fastest path to building effective loyalty programme value is a disciplined first 100 days that balances quick wins with scalable foundations. Read on to understand the roadmap to achieving lasting success in your first 100 days.

Mark Maclure | 10 Apr, 2026 | B2B Loyalty, Loyalty Programmes, Loyalty Programme Success, First 100 Days | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics |

Mark Maclure

March 12, 2026

Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets

In B2B trade industries, segmentation isn’t a “nice to have”, it’s a competitive advantage. Installers, contractors and buyers each behave differently, and within each group, behaviours fracture even further. Yet many loyalty programme managers are stuck with technology that offers little more than the basics: spend levels, regions, and industry type. Read on to find out how Stream Loyalty is pushing the boundaries of loyalty programme behaviour change.

Mark Maclure | 12 Mar, 2026 | Behaviour Segmentation, Customer Segmentation, B2B Loyalty, Loyalty Platform, Loyalty Programmes, Personalised Loyalty, Loyalty Programme Behaviour Change, Behaviour-led Experiences, Loyalty Growth | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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