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As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.


Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters
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Archive by category: Customer RetentionReturn
Mark Maclure

May 09, 2024

Localisation Strategies for Multi-Country Loyalty Programmes 

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for global success. This blog explores how by embracing local differences and showing respect for cultural nuances, companies can build more engaging and rewarding relationships with global customers.
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Laura Lloyd

May 02, 2024

From Points to Progress: The Definitive Guide to Tracking Loyalty Programme Effectiveness 

To truly benefit from a loyalty programme, businesses must effectively track and analyse their performance. This guide delves into how businesses can evaluate their loyalty programmes, ensuring they are a win-win for both the business and the customer. 
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Mark Maclure

April 18, 2024

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 

While discounts and rewards loyalty programmes may attract customers initially, they often fail to foster long-lasting relationships. Enter emotional loyalty – a paradigm shift that places emphasis on building meaningful connections and nurturing genuine customer experiences.
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Mark Maclure

April 17, 2024

Optimising Mobile Experience for Loyalty Engagement

Enhancing mobile experience is essential for customer loyalty. Discover how to optimise your mobile platforms for better loyalty programme engagement.
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Laura Lloyd

April 16, 2024

Maximising CRM and Loyalty Software 

The synergy between CRM and loyalty software offers immense potential to enhance customer relationships and drive business growth. By adopting a unified approach, businesses can ensure they not only meet but exceed customer expectations, fostering loyalty that lasts.
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Mark Maclure

March 25, 2024

How expert client services results in genuinely happy clients and successful B2B loyalty programmes.  

At Stream we believe expert client services results in genuinely happy clients and successful B2B loyalty programmes. Learn how to deliver on client expectations through a customer-centric, innovative, and personalised client services strategy.
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Mark Maclure

March 18, 2024

Maximising Customer Engagement Part 2: Loyalty Programme Implementation and Measurement 

In this second of a two part series, we continue our focus on maximising customer engagement looking at tips for designing effective loyalty programmes and how to measure your success.
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Mark Maclure

March 14, 2024

Maximising Customer Engagement Part 1: Top Loyalty Programmes of 2024 Explained 

If you're looking to maximise customer engagement, this blog cuts through the hype to explain how loyalty schemes work and what their strategic benefits are. It will provide insights into the technology that powers loyalty programmes and set the stage for developing your own successful loyalty programme.
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Melanie Parker

February 07, 2024

The Power of Loyalty in B2B: A Strategic Approach to Customer Retention

Loyalty isn't just about rewards and points; it's about creating lasting relationships that benefit both parties. This article looks to explore the advantages of loyalty programmes designed to improve customer retention in B2B settings. Learn how to embrace the power of loyalty in your B2B strategy and watch as it transforms not just your customer relationships, but your entire business landscape. 
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Laura Lloyd

February 05, 2024

Loyalty Programme Participation Insights into the B2B member

Take a look at B2B loyalty programme engagement drivers and what makes a programme successful.
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