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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: RewardsReturn

Mark Maclure

July 15, 2024

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loyalty programmes have emerged as a powerful tool for achieving both goals simultaneously. By offering rewards, incentives, and personalised experiences, loyalty programmes not only encourage repeat business but also attract new customers looking for added value. In this blog, we will explore how well-designed loyalty marketing programmes can maximise customer acquisition and retention, leading to su...

Laura Lloyd

June 20, 2024

Building Emotional Loyalty Through Personalised Reward Experiences

Building emotional loyalty with customers is more critical than ever. This blog explores how personalised reward experiences can strengthen the emotional connection between a brand and its customers and discusses various strategies for implementing personalised rewards, including targeted promotions, exclusive offers, and tailored loyalty programmes, illustrating how these approaches can lead to long-term customer retention and brand advocacy.

Laura Lloyd | 20 Jun, 2024 | Brand Loyalty, Personalised Rewards, Emotional Loyalty, Loyalty Programme, B2B Loyalty, Experience-based Rewards, Personalised Experiences, Customer Engagement, Customer Retention, Customer Growth, Brand Advocacy, Customer Satisfaction | B2B Loyalty |

Mark Maclure

June 06, 2024

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connections with customers, leading to a more sustainable and profitable relationship. He illustrates how emotional loyalty taps into the customer’s emotions and personal connection with a brand, while transactional loyalty rewards their purchasing actions.

Laura Lloyd

May 16, 2024

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness of a loyalty programme. This blog will discuss the key metrics that companies should concentrate on to evaluate and improve the performance of their loyalty initiatives.

Laura Lloyd | 16 May, 2024 | ALL, Customer Engagement, Customer Loyalty, Loyalty Insights, Loyalty Programmes, B2B Loyalty, Loyalty Analytics, Customer Retention, Customer Growth, Loyalty Rewards and Mechanics, Loyalty Redemption Rate, Customer Lifetime Value | B2B Loyalty, Customer Loyalty, Customer Growth |

Melanie Parker

April 22, 2024

Innovations in Loyalty: Trends to Watch in 2024

In this blog we embark on a journey to explore the cutting-edge innovations and trends that are set to shape the loyalty landscape in 2024 and beyond. From advancements in data analytics and AI-driven personalisation to the rise of experiential loyalty and sustainability-focused initiatives, we delve into the key developments that are poised to revolutionise how businesses approach loyalty in the coming year.

Melanie Parker | 22 Apr, 2024 | All, B2B Loyalty, Loyalty Mechanics, Rewards and Mechanics, Customer Loyalty, Augmented Reality, Virtual Reality, Artificial Intelligence, Experiential Rewards, Sustainable Loyalty, Voice Commerce Integration, Health and Well-being Incentives, Loyalty Insights | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics |

Laura Lloyd

April 02, 2024

Maximising Rewards: How API Integration Enhances Loyalty Programme Functionality

In the first of our series on loyalty programmes, technology and integration, we discover how dissecting what lies under the hood of loyalty experiences, and peel back the layers on how APIs facilitate the personalisation, real-time interactions, and management ease that modern loyalty programmes demand.

Laura Lloyd | 02 Apr, 2024 | All, Loyalty Programme Technology, APIs, API Integration, Loyalty Programme Functionality, Loyalty Rewards Management, API-first Technology, API-driven Loyalty Solutions | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics |

Taylor Goult

November 15, 2021

Rewards or Recognition

Taylor's latest article explores why reward and recognition is so important.

Taylor Goult | 15 Nov, 2021 | Reward Fulfilment, Rewards, Rewards Agency, All | Rewards and Mechanics |

Alice Kitchener

May 05, 2021

Planning your next Reward Campaign (what to think about)

Alice's latest article explores what to think about when planning your next reward campaign.

Alice Kitchener | 05 May, 2021 | All, Rewards, Reward Fulfilment, Customer Loyalty, Loyalty Tips | Rewards and Mechanics, Customer Loyalty |

Melanie Parker

November 30, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?

Melanie Parker | 30 Nov, 2020 | All, Loyalty, Customer Loyalty, Reward Fulfilment, Rewards | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty |

Taylor Goult

November 04, 2020

How to inspire your team this Christmas

It's been a crazy year but making sure to keep your team inspired and engaged in the run up to Christmas is so important in order to hit goals and have a positive work place.

Taylor Goult | 04 Nov, 2020 | All, Loyalty, Rewards, Employees, Reward Fulfilment | Internal Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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