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As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

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Archive by category: Stream LoyaltyReturn

Mark Maclure

April 08, 2024

Evolving with Tech: Adapting to Emerging Digital Trends in B2B Loyalty

How can you ensure you are keeping your B2B loyalty intact amidst rapid tech changes? In this blog, we take a deep dive into the intricacies of evolving with tech and its role in B2B loyalty.

Mark Maclure | 08 Apr, 2024 | All, Digital Trends, B2B Loyalty, Loyalty programmes, Customer Loyalty | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

Mark Maclure

April 04, 2024

Journey through the world of customer motivation and loyalty from the perspective of Stream Loyalty MD, Mark Maclure

In this interview, Mark Maclure, MD of Stream Loyalty, takes us through his journey in loyalty, focusing on the benefits and potential of B2B loyalty programmes and what the future holds in the loyalty space.

Mark Maclure | 04 Apr, 2024 | All, Loyalty Programmes, B2B Loyalty, Customer Loyalty, Digitalisation, Stream Loyalty | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

Melanie Parker

February 20, 2024

What Does a Good User Interface in Customer Loyalty Look Like? An interview with Lewis Bint

I sat down with Lewis Bint, our Graphic Designer and the cog in Stream's wheel that keeps our brand identity on track, to dig deep into what a good user interface looks like and how good UI affects user engagement and B2B customer loyalty.

Melanie Parker | 20 Feb, 2024 | Customer Loyalty, B2B Loyalty, Loyalty Software | Loyalty Programmes, Stream Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty |

Melanie Parker

December 18, 2023

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

We know how important it is to the success of your loyalty programme to ensure that your employees are working alongside you in delivering your vision and your message. Our Premium LoyaltyStream software is deployed with a unique Customer Contact Centre (CCC), to enable internal audiences to monitor and manage their customer's loyalty journeys.

Melanie Parker | 18 Dec, 2023 | Customer Loyalty, B2B | Loyalty Programmes, Customer Retention, Internal Loyalty, Internal Loyalty, Stream Loyalty |

Melanie Parker

December 03, 2023

Product Focus: Points for Data Campaigns

One of our key campaigns, which is available on all of our product platforms, is a Points for Data Campaign. In B2B, really understanding the audience and the individuals within a business can be crucial to creating personalised experiences, promotions and offers. Often, where there is a channel relationship, a business may not have any data on their end customers, so collecting this can have a real tangible value to the business.

Melanie Parker | 03 Dec, 2023 | Loyalty Programmes, Stream Loyalty, Customer Retention, Customer Growth, Stream Loyalty, Loyalty Programmes |

Melanie Parker

November 26, 2023

The Future of Loyalty: Predictions for the Next Decade

Loyalty programmes have come a long way since their inception. From simple stamp cards to the sophisticated data-driven models of today, they've consistently evolved to cater to changing consumer preferences and technological advances. Unfortunately, we don’t have a crystal ball, but here are some of our favourite predictions for the future of loyalty programmes.

Melanie Parker | 26 Nov, 2023 | Loyalty, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Stream Loyalty, Stream Loyalty, Customer Loyalty, Loyalty Insights and Statistics |

Laura Lloyd

November 08, 2023

Advanced Features in LoyaltyStream: An Interview with Melanie Parker

I sat down with Melanie Parker, who is our Product Owner, and font of all knowledge when it comes to designing our new features and understanding all of the capabilities of our software. She talked us through her process when designing new features and her favourite up and coming features.