Loyalty Programmes - Loyalty Insights from an award winning loyalty agency

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Archive by category: Loyalty ProgrammesReturn

Laura Lloyd

December 03, 2023

Identifying the subtle differences between B2B and B2C

Whilst B2B and B2C share the common goal of satisfying customers, their strategies and tactics are tailored to meet the unique needs of their respective audiences.

Laura Lloyd | 03 Dec, 2023 | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, B2B Loyalty, Customer Loyalty |

Melanie Parker

December 03, 2023

Product Focus: Points for Data Campaigns

One of our key campaigns, which is available on all of our product platforms, is a Points for Data Campaign. In B2B, really understanding the audience and the individuals within a business can be crucial to creating personalised experiences, promotions and offers. Often, where there is a channel relationship, a business may not have any data on their end customers, so collecting this can have a real tangible value to the business.

Melanie Parker | 03 Dec, 2023 | Loyalty Programmes, Stream Loyalty, Customer Retention, Customer Growth, Stream Loyalty, Loyalty Programmes |

Mark Maclure

December 03, 2023

Redefining B2B Relationships: The Power of Modern Loyalty Programmes

B2B relationships have undergone a significant transformation since loyalty programmes first started emerging on the scene. Gone are the days when these relationships were purely transactional, focused solely on the exchange of goods and services. Today, we see a shift towards building enduring partnerships, underscored by the growing importance of modern loyalty programmes.

Mark Maclure | 03 Dec, 2023 | Customer Loyalty, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Retention, Customer Growth, B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty |

Melanie Parker

December 01, 2023

The Comprehensive Guide to Customer Loyalty Strategy

We often see companies spending 80% of their marketing budget acquiring new customers and rarely applying the same level of attention or budget on retaining and growing existing customers. A customer loyalty strategy is a blueprint that directs companies towards fostering deeper, more lasting relationships with their customers

Melanie Parker | 01 Dec, 2023 | Loyalty, Customer Loyalty | Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty, Customer Loyalty, Loyalty Programmes |

Lewis Bint

November 21, 2023

How To Scale Your Loyalty Progranme

Growth doesn't mean losing the personal touch. Adapt, evolve, and keep your loyal customers at the heart of everything.

Lewis Bint | 21 Nov, 2023 | Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |

Laura Lloyd

November 14, 2023

Gamification in Loyalty Programmes: Boost Engagement & Revenue

Gamification isn’t new but it is still not widely used within B2B loyalty. The integration of game-design elements in non-game scenarios, particularly in loyalty programmes, can provide a significant uplift in engagement, retention and, in turn, revenues.

Laura Lloyd | 14 Nov, 2023 | Loyalty Insights, Customer Loyalty | Rewards and Mechanics, Loyalty Programmes, Customer Loyalty |

Laura Lloyd

November 08, 2023

Advanced Features in LoyaltyStream: An Interview with Melanie Parker

I sat down with Melanie Parker, who is our Product Owner, and font of all knowledge when it comes to designing our new features and understanding all of the capabilities of our software. She talked us through her process when designing new features and her favourite up and coming features.

Laura Lloyd | 08 Nov, 2023 | Loyalty Insights, Customer Loyalty | Stream Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |

Melanie Parker

November 04, 2023

Integrating Your Loyalty Programme with Your Social Channels

One key goal of a loyalty programme is to build brand advocacy and a simple way of achieving this is by intertwining the power of social media with your loyalty programme. Such an integration not only enhances customer experience, but also boosts brand visibility and engagement.

Melanie Parker | 04 Nov, 2023 | Customer Loyalty, Loyalty Insights | Customer Loyalty, Loyalty Programmes |

Melanie Parker

October 12, 2023

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

This article explores the evolution of loyalty programmes, from their early origins to the modern strategies employed by a wide range of businesses, including retailers, airlines, hotels, credit card companies, and more. We will take a look at the pioneering efforts of Sperry & Hutchinson, the introduction of frequent flyer programmes by American Airlines, the emergence of hotel loyalty programmes, and the current landscape of loyalty programmes in various industries.