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Archive by category: Loyalty ProgrammesReturn
Mark Maclure

March 14, 2024

Maximising Customer Engagement Part 1: Top Loyalty Programmes of 2024 Explained 

If you're looking to maximise customer engagement, this blog cuts through the hype to explain how loyalty schemes work and what their strategic benefits are. It will provide insights into the technology that powers loyalty programmes and set the stage for developing your own successful loyalty programme.
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Mark Maclure

March 11, 2024

A Look Back: Nostalgic Loyalty Tactics and Their Modern Digital Counterparts 

Join us on a nostalgic journey through British loyalty programme history to learn about our love affair with loyalty and how it is helping British businesses thrive in the digital age.
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Melanie Parker

March 07, 2024

From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages 

Come with us on a journey through the ages of loyalty; from stamps to apps - it's been a rollercoaster ride of repeat business leading to real ROI, and it's not over yet!
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Laura Lloyd

March 05, 2024

How expert client services results in genuinely happy clients and successful B2B loyalty programmes

In this interview Laura Lloyd, our Client Services Director, addresses how, at Stream Loyalty, we aim to have genuinely happy clients. She and her team build relationships that transcend the transactional and ensure maximum client satisfaction. Here she tells us how that magic happens.
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Laura Lloyd

February 21, 2024

Common Mistakes in Loyalty Programme Management and How to Avoid Them 

Well-managed loyalty programmes can be a game-changer. It's crucial, however, to be aware of common pitfalls and actively work to avoid them. In this blog we learn about keeping the customer's perspective at the forefront, regularly reviewing and refining the programme, and staying responsive to feedback to foster customer allegiance and drive business growth. 
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Melanie Parker

February 20, 2024

What Does a Good User Interface in Customer Loyalty Look Like? An interview with Lewis Bint

I sat down with Lewis Bint, our Graphic Designer and the cog in Stream's wheel that keeps our brand identity on track, to dig deep into what a good user interface looks like and how good UI affects user engagement and B2B customer loyalty.
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Melanie Parker

February 14, 2024

Navigating the Complexities of B2B Loyalty Programmes

Join us in a deep dive into member participation and engagement. We will illustrate how loyalty programmes should be pivotal in your strategy for nurturing long-term partnerships and delivering mutual value in B2B relationships, and explain why the apparent complexities are worth navigating.
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Laura Lloyd

February 05, 2024

Loyalty Programme Participation Insights into the B2B member

Take a look at B2B loyalty programme engagement drivers and what makes a programme successful.
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Mark Maclure

February 02, 2024

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

In this article, the first of four this month examining loyalty programmes in the B2B space, we look at the importance of such programmes for companies wanting to distinguish themselves from their competitors, grow revenue and capitalise on customer retention.
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Melanie Parker

December 18, 2023

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

We know how important it is to the success of your loyalty programme to ensure that your employees are working alongside you in delivering your vision and your message. Our Premium LoyaltyStream software is deployed with a unique Customer Contact Centre (CCC), to enable internal audiences to monitor and manage their customer's loyalty journeys.
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