Customer Communication - Wednesday Wisdom - The Evolution of Loyalty Programmes

09Feb

Customer Communication - Wednesday Wisdom

Melanie Parker | All, Wednesday Wisdom | Stream Loyalty | Return|

In this week's Wednesday Wisdom our Lead Developer took us through how our new communications system works.

When we send communications to customers, either to update them on their balance, because they’ve placed an order or just because they’ve forgotten their password, we want to make those communications personal. Handlebars is what’s known as a templating language. It’s used in SendGrid to allow us to send them just the details we want to include and have that information placed in the email. It can be used for simple things like inserting the persons name in the salutation to more complex ones like displaying a full list of reward items in an order or displaying different content in the same email template depending on what someone’s balance is.

Jo delivered a great session by trying to teach everyone the basics of how Handlebars works and showed the team some of the tools available in SendGrid and LoyaltyStream to help make setting up email templates a little easier.

About the Author

Melanie Parker

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

Why Rewards Matter More Than Ever in 2026

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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