09Feb

Customer Communication - Wednesday Wisdom

In this week's Wednesday Wisdom our Lead Developer took us through how our new communications system works.

 

When we send communications to customers, either to update them on their balance, because they’ve placed an order or just because they’ve forgotten their password, we want to make those communications personal.  Handlebars is what’s known as a templating language. It’s used in SendGrid to allow us to send them just the details we want to include and have that information placed in the email.  It can be used for simple things like inserting the persons name in the salutation to more complex ones like displaying a full list of reward items in an order or displaying different content in the same email template depending on what someone’s balance is. 

 

Jo delivered a great session by trying to teach everyone the basics of how Handlebars works and showed the team some of the tools available in SendGrid and LoyaltyStream to help make setting up email templates a little easier.

About the Author

Melanie Parker

Melanie Parker

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

Related

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

We know how important it is to the success of your loyalty programme to ensure that your employees a...

Read More
The Significance of Customer Loyalty in Business

The Significance of Customer Loyalty in Business

In today’s highly competitive marketplace, loyalty is continuing to dominate as one of the key tool...

Read More
What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal custo...

Read More
The Power of Loyalty Programmes in Boosting Sales and Customer Retention

The Power of Loyalty Programmes in Boosting Sales and Customer Retention

In this article we explore the multifaceted role of loyalty programmes in increasing sales and foste...

Read More
Introducing the LoyaltyStream® Jade Product Release 

Introducing the LoyaltyStream® Jade Product Release 

The LoyaltyStream® Jade release is here, bringing a suite of cutting-edge features designed to eleva...

Read More
LoyaltyStream Emerald Product Release  

LoyaltyStream Emerald Product Release  

Introducing Emerald – the latest innovation designed to elevate engagement and shape member behavio...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content