02Mar

Which company was originally called BackRub?

In today's Wednesday Wisdom one of our Developers challenged us all with an online tech quiz, with a few trick questions included that made us think twice. We all learned something new, from Monty Python inspiring spam in the context of emails, Google originally being called BackRub because the program analysed the web’s back links and the fact that the first CD recorder cost $20,000!

Jo and Caroline took the top two spots, unsurprising as they are in the development team! Charlie and Alice took the next two spots. A great debate followed as Alice actually scored 46% but just wasn't fast enough to get the top points for each question.

 

About the Author

Melanie Parker

Melanie Parker

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

Related

Behavioural Loyalty is Overtaking Spend-based Loyalty  

Behavioural Loyalty is Overtaking Spend-based Loyalty  

For decades, B2B loyalty programmes have rewarded customers based on how much they spend. But as cus...

Read More
How To Scale Your Loyalty Progranme

How To Scale Your Loyalty Progranme

Growth doesn't mean losing the personal touch. Adapt, evolve, and keep your loyal customers at t...

Read More
What Does a Good User Interface in Customer Loyalty Look Like? An interview with Lewis Bint

What Does a Good User Interface in Customer Loyalty Look Like? An interview with Lewis Bint

I sat down with Lewis Bint, our Graphic Designer and the cog in Stream's wheel that keeps our br...

Read More
Why Rewards Matter More Than Ever in 2026 

Why Rewards Matter More Than Ever in 2026 

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty...

Read More
The ROI of Loyalty Programmes; The Real Impact for Your Business

The ROI of Loyalty Programmes; The Real Impact for Your Business

Investing in loyalty programmes isn't just about offering discounts or giving margin away. It...

Read More
Redefining B2B Relationships: The Power of Modern Loyalty Programmes 

Redefining B2B Relationships: The Power of Modern Loyalty Programmes 

B2B relationships have undergone a significant transformation since loyalty programmes first started...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content