02Mar

Which company was originally called BackRub?

In today's Wednesday Wisdom one of our Developers challenged us all with an online tech quiz, with a few trick questions included that made us think twice. We all learned something new, from Monty Python inspiring spam in the context of emails, Google originally being called BackRub because the program analysed the web’s back links and the fact that the first CD recorder cost $20,000!

Jo and Caroline took the top two spots, unsurprising as they are in the development team! Charlie and Alice took the next two spots. A great debate followed as Alice actually scored 46% but just wasn't fast enough to get the top points for each question.

 

About the Author

Melanie Parker

Melanie Parker

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

Related

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 

While discounts and rewards loyalty programmes may attract customers initially, they often fail to f...

Read More
Understanding the Customer Loyalty Index and Its Significance

Understanding the Customer Loyalty Index and Its Significance

Retaining customers is as essential, if not more so, than acquiring new ones. One key metric that ma...

Read More
Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty 

Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty 

In this blog post, Mark Maclure explores the multi-faceted approach Apple employs to build its uniqu...

Read More

Monday Motivation

The secret of getting ahead is getting started. The secret of getting started is breaking your compl...

Read More
The Power of Loyalty Programme Partnerships: How Two Programmes Are Joining Forces to Elevate Member Engagement 

The Power of Loyalty Programme Partnerships: How Two Programmes Are Joining Forces to Elevate Member Engagement 

This blog delves into the growing trend of loyalty programme partnerships, exploring how collaborati...

Read More
Your First 100 Days: A Roadmap to Launching a High-Impact B2B Loyalty Programme 

Your First 100 Days: A Roadmap to Launching a High-Impact B2B Loyalty Programme 

The fastest path to building effective loyalty programme value is a disciplined first 100 days that ...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content