B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Customer Contact System - Wednesday Wisdom

Alice Kitchener

Alice hosted our Wednesday Wisdom on Wednesday 15th December where she ran the team through her late...

Understanding the Customer Loyalty Index and Its Significance

Laura Lloyd

Retaining customers is as essential, if not more so, than acquiring new ones. One key metric that ma...

Net Zero Mission - Wednesday Wisdom

Deborah Mills

Deborah hosted our Wednesday Wisdom on Wednesday 2nd February and reported on Stream’s journey to N...

Famous Marketing Campaigns - Wednesday Wisdom

Nairne Barker

Nairne hosted our Wednesday Wisdom on Wednesday 20th October titled 'Famous Marketing Campaigns&...

Introducing Cobalt: The Next Evolution of LoyaltyStream®

Mark Maclure

Customer expectations are shifting fast, and loyalty technology needs to keep pace. That is why we a...

Which company was originally called BackRub?

Melanie Parker

Wednesday Wisdom this week was a great fun tech quiz on everything from C# code unravelling to what ...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources