B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Top Strategies for Boosting Customer Loyalty and Retention

Mark Maclure

Boosting customer loyalty and retention is more important than ever in today's competitive marke...

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

Melanie Parker

We know how important it is to the success of your loyalty programme to ensure that your employees a...

Customer Loyalty Myth Busters

Melanie Parker

Loyalty has been around in many different forms for years and has its passionate advocates and at th...

Trade & Installer Loyalty is Evolving Beyond Points

Mark Maclure

For many years, trade and installer loyalty programmes have followed a familiar formula: upload an i...

Understanding the Customer Loyalty Index and Its Significance

Laura Lloyd

Retaining customers is as essential, if not more so, than acquiring new ones. One key metric that ma...

From Points to Progress: The Definitive Guide to Tracking Loyalty Programme Effectiveness

Laura Lloyd

To truly benefit from a loyalty programme, businesses must effectively track and analyse their perfo...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources