29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

  1. What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
  2. What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

 

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

The Power of Loyalty in B2B: A Strategic Approach to Customer Retention

The Power of Loyalty in B2B: A Strategic Approach to Customer Retention

Loyalty isn't just about rewards and points; it's about creating lasting relationships that ...

Read More
Net Zero Mission - Wednesday Wisdom

Net Zero Mission - Wednesday Wisdom

Deborah hosted our Wednesday Wisdom on Wednesday 2nd February and reported on Stream’s journey to N...

Read More
International LEGO® Day: How One Brand Builds Fierce Brand Loyalty 

International LEGO® Day: How One Brand Builds Fierce Brand Loyalty 

International LEGO® Day is a moment to reflect on how LEGO Group has become one of the strongest exa...

Read More
The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth 

The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth 

In B2B sectors like renewables, plumbing, HVAC and building products, customer growth often feels un...

Read More
Gamification Is Finally Becoming Serious in B2B Loyalty

Gamification Is Finally Becoming Serious in B2B Loyalty

For years, gamification in B2B loyalty programmes was often dismissed as too “consumer-like” for p...

Read More
Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes 

Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes 

In today’s competitive market, loyalty programmes are more than just a nice-to-have; they’re essen...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content