B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Loyalty in Agriculture LoyaltyTiers Forward Planning The AI Challenge Reward Shop Harvest Dynamic Customer Experience Customer Lifetime Value Lego Rewards Loyalty Strategic Customer Behaviour

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Time - The Days The World Stood Still

Melanie Parker

How often have we all wished for the world to stop turning so we could get a few more things done, c...

Top Loyalty Marketing Tips to Boost Customer Retention

Laura Lloyd

Boosting customer retention is crucial for long-term business success. Loyalty marketing can play a ...

Harnessing Behavioural Economics to Enhance Customer Loyalty

Melanie Parker

Discover how behavioural economics can boost customer loyalty by tapping into how people really make...

The Social Impact of Coronavirus

Lewis Bint

As we start to create plans of how and when to get the team back together, our graphic designer Lewi...

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

Melanie Parker

We know how important it is to the success of your loyalty programme to ensure that your employees a...

B2B Loyalty: When Your Loyalty Platform Holds You Back - Why Modern Trade Programmes Need More Control

Melanie Parker

In this blog, we explore why many legacy loyalty platforms are holding B2B organisations back and wh...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources