B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

UX LoyaltyTiers Loyalty Analytics What Is Loyalty Marketing Personalised Experiences Digital Jourmey GreenShieldStamps LoyaltyStream Platform Stream Team Loyalty Marketing

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Loyalty really can change behaviours

Mark Maclure

Insights from the Stream team as we rocket into 2020: loyalty we are seeing some fantastic stats eme...

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

Melanie Parker

This article explores the evolution of loyalty programmes, from their early origins to the modern st...

How to Harness Customer Loyalty in Fintech

Les McCutcheon

Global investment in Fintech companies has risen from 60 billion dollars in 2017 to a pre-COVID peak...

How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement

Melanie Parker

We operate in a competitive market where customers expect more than just discounts and rewards; they...

Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes

Melanie Parker

If your current platform makes financial control difficult, it may be limiting your programme’s gro...

Website Development - Wednesday Wisdom

Jess Boyce

Jessica hosted our Wednesday Wisdom on Wednesday 19th January where she took the team through one of...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources