B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

It Shouldn’t Be This Hard: Why Loyalty Managers Deserve Tech They Can Actually Control

Mark Maclure

Most loyalty managers don’t want to be developers, analysts or project managers. They want to creat...

The Stream Loyalty Story for World Book Day 2022

Melanie Parker

For World Book day this year, rather than celebrating industry books, childhood books or anything el...

Loyalty Programme Breakage

Melanie Parker

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High bre...

Stream Loyalty Launches Next-Generation Enhancements with Ruby and Sapphire Releases

Mark Maclure

Stream Loyalty has been busy behind the scenes, diligently working on groundbreaking updates to its ...

Five Steps to Loyalty Maturity

Melanie Parker

Melanie's latest article takes you through the five steps to Loyalty Maturity

The International Loyalty Awards

Laura Lloyd

Stream Loyalty are proud to announce that Stream will be sponsoring the Best Eco-Loyalty Initiative ...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources