B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes

Melanie Parker

If your current platform makes financial control difficult, it may be limiting your programme’s gro...

Maximising Customer Engagement Part 1: Top Loyalty Programmes of 2024 Explained

Mark Maclure

If you're looking to maximise customer engagement, this blog cuts through the hype to explain ho...

Heartstrings or Purse Strings? What Drives Customer Dedication?

Mark Maclure

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connection...

Behavioural Economics and the Loyalty Market

Jess Boyce

Behavioural economics is the study of human behaviour to explain how/why consumers are motivated to ...

The Comprehensive Guide to Customer Loyalty Strategy

Melanie Parker

We often see companies spending 80% of their marketing budget acquiring new customers and rarely app...

Top Strategies for Implementing Gamification in Loyalty Programmes

Mark Maclure

Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engag...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources