B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

What Does a Good User Interface in Customer Loyalty Look Like? An interview with Lewis Bint

Melanie Parker

I sat down with Lewis Bint, our Graphic Designer and the cog in Stream's wheel that keeps our br...

Introducing Cobalt: The Next Evolution of LoyaltyStream®

Mark Maclure

Customer expectations are shifting fast, and loyalty technology needs to keep pace. That is why we a...

The International Loyalty Awards

Laura Lloyd

Stream Loyalty are proud to announce that Stream will be sponsoring the Best Eco-Loyalty Initiative ...

Interview with our behavioural economics expert on loyalty psychology

Mark Maclure

I sat down with Jess who is our resident behavioural economics expert. You will have heard me mentio...

The Future of Loyalty: Predictions for the Next Decade

Melanie Parker

Loyalty programmes have come a long way since their inception. From simple stamp cards to the sophis...

Maximising Rewards: How API Integration Enhances Loyalty Programme Functionality

Laura Lloyd

In the first of our series on loyalty programmes, technology and integration, we discover how dissec...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources