B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Recommendations for Maximising Sign-ups in Loyalty Programmes

Melanie Parker

Loyalty programmes are a powerful tool for building stronger customer relationships, driving repeat ...

Wednesday Wisdom - Custom Page Creator

Caroline Price

In this weeks Wednesday Wisdom Caroline gave the team a demonstration of how the new website page cr...

Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty

Mark Maclure

In this blog post, Mark Maclure explores the multi-faceted approach Apple employs to build its uniqu...

Digital is now the new normal

Laura Lloyd

With several countries now in lockdown the digital world is more important than ever.

Maximising Customer Engagement Part 2: Loyalty Programme Implementation and Measurement

Mark Maclure

In this second of a two part series, we continue our focus on maximising customer engagement looking...

Securing market share at the top of the loyalty ladder

Melanie Parker

The loyalty ladder allows you to define the different stages of your customer relationship. The loya...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources