B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Customer Retention – Is it also the solution for Customer Acquisition?

Mark Maclure

Discover how your company can focus on keeping your customer base loyal with a cost effective soluti...

The Fuchsia Release: Control, Confidence, and Customer Centric Innovation

Melanie Parker

At Stream Loyalty, we’ve always believed that loyalty technology should feel supportive rather than...

Famous Marketing Campaigns - Wednesday Wisdom

Nairne Barker

Nairne hosted our Wednesday Wisdom on Wednesday 20th October titled 'Famous Marketing Campaigns&...

Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything

Laura Lloyd

For years, B2B loyalty programmes were often viewed as “nice-to-have” marketing initiatives. They ...

From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages

Melanie Parker

Come with us on a journey through the ages of loyalty; from stamps to apps - it's been a rollerc...

Behavioural Loyalty is Overtaking Spend-based Loyalty

Laura Lloyd

For decades, B2B loyalty programmes have rewarded customers based on how much they spend. But as cus...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources