B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything

Laura Lloyd

For years, B2B loyalty programmes were often viewed as “nice-to-have” marketing initiatives. They ...

Sustainability and ESG-Linked Loyalty: The Next Evolution of B2B Engagement

Melanie Parker

Sustainability isn't just about big corporate initiatives, it’s about the everyday choices we a...

B2B Loyalty: When Your Loyalty Platform Holds You Back - Why Modern Trade Programmes Need More Control

Melanie Parker

In this blog, we explore why many legacy loyalty platforms are holding B2B organisations back and wh...

Product Sneak Peak - Scratch Cards and Spin to Win Upgrade

Melanie Parker

Get ready to take your gamification strategy to the next level! We’re thrilled to announce exciting...

Innovations in Loyalty: Trends to Watch in 2024

Melanie Parker

In this blog we embark on a journey to explore the cutting-edge innovations and trends that are set ...

Website Development - Wednesday Wisdom

Jess Boyce

Jessica hosted our Wednesday Wisdom on Wednesday 19th January where she took the team through one of...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources