29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

  1. What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
  2. What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

 

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

Digital is now the new normal

Digital is now the new normal

With several countries now in lockdown the digital world is more important than ever.

Read More
Product Sneak Peak - Scratch Cards and Spin to Win Upgrade 

Product Sneak Peak - Scratch Cards and Spin to Win Upgrade 

Get ready to take your gamification strategy to the next level! We’re thrilled to announce exciting...

Read More
The 12 Days of Loyalty: A Year of Value Delivered by Stream 

The 12 Days of Loyalty: A Year of Value Delivered by Stream 

As we reflect on another remarkable year, we’re excited to share our 12 Days of Loyalty; a celebrat...

Read More
B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026 

B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026 

Promotional activity is one of the most effective tools for influencing trade customer behaviour, bu...

Read More

Monday Motivation

Show me a person who has never made a mistake and I'll show you someone who has never achieved m...

Read More
Loyalty Tax - Wednesday Wisdom

Loyalty Tax - Wednesday Wisdom

Deborah hosted our Wednesday Wisdom on Wednesday 3rd November titled 'Loyalty Tax'.

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content