B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Building a picture with feedback - Wednesday Wisdom

Lewis Bint

Lewis hosted our Wednesday Wisdom on Wednesday 15th September titled 'Building a picture with fe...

Customer Communication - Wednesday Wisdom

Melanie Parker

Jo hosted our Wednesday Wisdom on Wednesday 9th February and reported on Stream’s communication sys...

A spooktacular month ahead!

Laura Lloyd

In this month’s Streamspiration we are talking about the power of loyalty beyond your programme, ga...

Why Rewards Matter More Than Ever in 2026

Mark Maclure

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty...

Maximising Customer Engagement Part 1: Top Loyalty Programmes of 2024 Explained

Mark Maclure

If you're looking to maximise customer engagement, this blog cuts through the hype to explain ho...

It Shouldn’t Be This Hard: Why Loyalty Managers Deserve Tech They Can Actually Control

Mark Maclure

Most loyalty managers don’t want to be developers, analysts or project managers. They want to creat...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources