B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

The Power of Loyalty: Why Loyalty Programmes Still Matter More Than Ever

Laura Lloyd

This is the first in a new blog series from Stream Loyalty, which will explore some of the world’s ...

The Stream Loyalty Story for World Book Day 2022

Melanie Parker

For World Book day this year, rather than celebrating industry books, childhood books or anything el...

Recommendations for Maximising Sign-ups in Loyalty Programmes

Melanie Parker

Loyalty programmes are a powerful tool for building stronger customer relationships, driving repeat ...

Can Emotional Intelligence Supercharge Innovation? Reflections from the Amazon Innovation Accelerator

Melanie Parker

Melanie Parker recently attended an Amazon Innovation Accelerator event which focused on us as human...

Why Rewards Matter More Than Ever in 2026

Mark Maclure

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty...

The Fuchsia Release: Control, Confidence, and Customer Centric Innovation

Melanie Parker

At Stream Loyalty, we’ve always believed that loyalty technology should feel supportive rather than...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources