B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Gamification in Loyalty Programmes: Boost Engagement & Revenue

Laura Lloyd

Gamification isn’t new but it is still not widely used within B2B loyalty. The integration of game-...

Tips to supercharge loyalty with Gamification

Laura Lloyd

A Stream Loyalty Guide to Gamification

How to inspire your team this Christmas

Taylor Goult

It's been a crazy year but making sure to keep your team inspired and engaged in the run up to C...

Maximising CRM and Loyalty Software

Laura Lloyd

The synergy between CRM and loyalty software offers immense potential to enhance customer relationsh...

Your First 100 Days: A Roadmap to Launching a High-Impact B2B Loyalty Programme

Mark Maclure

The fastest path to building effective loyalty programme value is a disciplined first 100 days that ...

Can Emotional Intelligence Supercharge Innovation? Reflections from the Amazon Innovation Accelerator

Melanie Parker

Melanie Parker recently attended an Amazon Innovation Accelerator event which focused on us as human...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources