B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Five Steps to Loyalty Maturity

Melanie Parker

Melanie's latest article takes you through the five steps to Loyalty Maturity

That's a wrap....UK Construction Week Show

Mark Maclure

An insight into my day at the UK Construction Week Show

Heartstrings or Purse Strings? What Drives Customer Dedication?

Mark Maclure

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connection...

Monday Motivation

Taylor Goult

"Never limit yourself because of other's limited imagination; never limit others because of...

A spooktacular month ahead!

Laura Lloyd

In this month’s Streamspiration we are talking about the power of loyalty beyond your programme, ga...

How expert client services results in genuinely happy clients and successful B2B loyalty programmes.

Mark Maclure

At Stream we believe expert client services results in genuinely happy clients and successful B2B lo...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources