B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Understanding the Customer Loyalty Index and Its Significance

Laura Lloyd

Retaining customers is as essential, if not more so, than acquiring new ones. One key metric that ma...

How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement

Melanie Parker

We operate in a competitive market where customers expect more than just discounts and rewards; they...

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

Mark Maclure

In this article, the first of four this month examining loyalty programmes in the B2B space, we look...

Fostering a Culture of Trust, Collaboration and Passion for What We Do.

Melanie Parker

It took a pandemic to revolutionise how we work, how we measure value and how we support each other ...

A Look Back: Nostalgic Loyalty Tactics and Their Modern Digital Counterparts

Mark Maclure

Join us on a nostalgic journey through British loyalty programme history to learn about our love aff...

LoyaltyStream Emerald Product Release

Melanie Parker

Introducing Emerald – the latest innovation designed to elevate engagement and shape member behavio...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources