B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

LoyaltyStream Product Tutorial: Product Registration and Warranty Management

Melanie Parker

Warranty Management might not be the first thing that comes to mind when you think of loyalty featur...

The Evolution of Loyalty - A Timeline of Transformation

Melanie Parker

Embark on a fascinating journey through the evolution of loyalty programmes as illustrated by this i...

LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard

Melanie Parker

This tutorial is an opportunity to illustrate an overview of LoyaltyStream® analytics; the software ...

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance

Laura Lloyd

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness o...

Maximising Customer Engagement Part 1: Top Loyalty Programmes of 2024 Explained

Mark Maclure

If you're looking to maximise customer engagement, this blog cuts through the hype to explain ho...

Loyalty Programmes: Spring into Rewards with Fresh Updates for a New Season at Stream Loyalty

Laura Lloyd

At Stream Loyalty, we’re always looking for ways to keep our Reward Shop fresh, engaging, and align...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources