B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Team Quiz - Wednesday Wisdom

Nairne Barker

Nairne hosted our Wednesday Wisdom on Wednesday 26th January, she quizzed the team's knowledge o...

How gamifying loyalty can encourage engagement and sales

Drew Tate

Gamification is a loyalty technique used worldwide to increase both customer retention and overall c...

Digital is now the new normal

Laura Lloyd

With several countries now in lockdown the digital world is more important than ever.

The ROI of Loyalty Programmes; The Real Impact for Your Business

Mark Maclure

Investing in loyalty programmes isn't just about offering discounts or giving margin away. It...

In a turbulent world, customer loyalty has never been more important.

Laura Lloyd

In these challenging times, keeping your loyal customers will be business critical.

Monday Motivation

Melanie Parker

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources