B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Navigating Common Concerns: Why LoyaltyStream® is Your Ideal Loyalty Solution

Melanie Parker

Implementing a new loyalty programme can be a daunting task, filled with questions and concerns. At ...

Journey through the world of customer motivation and loyalty from the perspective of Stream Loyalty MD, Mark Maclure

Mark Maclure

In this interview, Mark Maclure, MD of Stream Loyalty, takes us through his journey in loyalty, focu...

Sneak Peek – New Campaign Coming Soon – Countdown Calendar

Melanie Parker

Exciting things are on the horizon! We're thrilled to announce a new campaign coming soon; a cou...

LoyaltyStream Product Tutorial: Product Registration and Warranty Management

Melanie Parker

Warranty Management might not be the first thing that comes to mind when you think of loyalty featur...

Customer Profiling in Loyalty

Laura Lloyd

There are three customer profiling methods that can be utilised to segment and form a profile of you...

The Significance of Customer Loyalty in Business

Melanie Parker

In today’s highly competitive marketplace, loyalty is continuing to dominate as one of the key tool...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources