B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Introducing the Onyx LoyaltyStream® Product Release

Melanie Parker

The latest LoyaltyStream® release, Onyx, is here with a suite of innovative features designed to enh...

That's a wrap....Tech for Marketing and E-Commerce Expo 2023

Mark Maclure

An insight into my day at the Tech for Marketing and E-Commerce Expo

International LEGO® Day: How One Brand Builds Fierce Brand Loyalty

Laura Lloyd

International LEGO® Day is a moment to reflect on how LEGO Group has become one of the strongest exa...

Starbucks – tokenizing loyalty

Laura Lloyd

Laura's latest article looks at how the latest news announcement from Starbucks will change the ...

Relaunching an existing loyalty programme

Alice Kitchener

This year Stream re-launched a long-standing loyalty programme for a major UK retailer in the Plumbi...

The 12 Days of Loyalty: A Year of Value Delivered by Stream

Laura Lloyd

As we reflect on another remarkable year, we’re excited to share our 12 Days of Loyalty; a celebrat...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources