B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

How to Build Customer Loyalty in B2B

Melanie Parker

The business relationship with customers in B2B is more complex than that of the consumer relationsh...

A Prime Example of Paid Membership Loyalty Programmes

Les McCutcheon

Our latest article by Charlie McMann focuses on the rise to greatness of the Amazon Prime loyalty pr...

Beyond the Swoosh: How Nike Crafted a Legacy of Emotional Connection

Melanie Parker

Nike has not only been a pioneer of the global sportswear market but has also been integral in resha...

Customer Communication - Wednesday Wisdom

Melanie Parker

Jo hosted our Wednesday Wisdom on Wednesday 9th February and reported on Stream’s communication sys...

Thorough testing to improve stability, accuracy and availability

Jacqui Fraser

Thorough testing is one of the most time consuming, yet vital, parts of the development process and ...

The Key to Launching a Successful Loyalty Programme

Laura Lloyd

This infographic provides a step-by-step guide to help you create a loyalty programme that not only ...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources