B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Why I love working for Stream

Alice Kitchener

Alice's latest article reflects on the last 18 months and how the pandemic has made her think ab...

Digital is now the new normal

Laura Lloyd

With several countries now in lockdown the digital world is more important than ever.

How gamifying loyalty can encourage engagement and sales

Drew Tate

Gamification is a loyalty technique used worldwide to increase both customer retention and overall c...

Loyalty Programmes Are Changing ... And Fast

Mark Maclure

Loyalty programmes are no longer standing still. They’re evolving rapidly in response to changing c...

Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes

Melanie Parker

In a time where artificial intelligence (AI) permeates almost every aspect of our personal and busin...

From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade

Melanie Parker

Customer segmentation in B2B has traditionally been functional: industry, business size, postcode, a...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources