B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Relaunching an existing loyalty programme

Alice Kitchener

This year Stream re-launched a long-standing loyalty programme for a major UK retailer in the Plumbi...

Monday Motivation

Nairne Barker

Keep on going, and the chances are that you will stumble on something, perhaps when you are least ex...

Navigating the Complexities of B2B Loyalty Programmes

Melanie Parker

Join us in a deep dive into member participation and engagement. We will illustrate how loyalty prog...

A changing landscape

Laura Lloyd

Everyone's experience of the current lock-down and furloughing is different. For some its a bles...

In a turbulent world, customer loyalty has never been more important.

Laura Lloyd

In these challenging times, keeping your loyal customers will be business critical.

Maximising CRM and Loyalty Software

Laura Lloyd

The synergy between CRM and loyalty software offers immense potential to enhance customer relationsh...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources