News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here

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Archive by tag: B2BReturn
Melanie Parker

April 07, 2022

How to Build Customer Loyalty in B2B

The business relationship with customers in B2B is more complex than that of the consumer relationship with a brand, and it has the ability to be much stronger and more powerful. While both B2B and B2C may use loyalty programmes, they both need to be crafted differently. Business customers expects a lot more from their suppliers. They expect a deeper understanding of their requirements, their challenges and a value-add relationship that helps them to solve those issues. Get all this right and yo...
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Melanie Parker

March 02, 2022

The Stream Loyalty Story for World Book Day 2022

For World Book day this year, rather than celebrating industry books, childhood books or anything else I have decided to give you an insight into our story. In the style of a 'blink' I hope it gives you a good grasp of why we started, who we are, what we stand for and where we want to take the business. I use Blinkist (www.blinkist.com) a lot. It features a vast range of books that are precis'd into a 15 minute read and is a great way of identifying new and inspiring books.
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Melanie Parker | 02 Mar, 2022 | Customer Loyalty, B2B, All |