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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


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Archive by tag: Loyalty InsightsReturn
Melanie Parker

July 08, 2024

Which Loyalty Programme Model is the Right Fit for Your Business?

Retaining customers is just as important as acquiring new ones. Loyalty programmes have become a key strategy for businesses looking to foster customer loyalty and boost long-term growth. However, with various loyalty programme models available, choosing the right one for your business can be challenging. In this blog, we’ll explore different types of loyalty programmes and help you determine which model best aligns with your business goals and customer needs. Whether you’re considering a poin...
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Mark Maclure

June 06, 2024

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connections with customers, leading to a more sustainable and profitable relationship. He illustrates how emotional loyalty taps into the customer’s emotions and personal connection with a brand, while transactional loyalty rewards their purchasing actions.
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Mark Maclure

May 23, 2024

Decoding Loyalty: Visualising the Key Metrics that Drive Success 

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insights into customer behaviour and engagement. By understanding these metrics, businesses can tailor their strategies to foster deeper connections with their customers, ultimately driving long-term success. In this post, we delve into the significance of loyalty metrics, explore the best practices for visualising and interpreting this data, and provide actionable tips to enhance the effectiveness of yo...
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Laura Lloyd

May 16, 2024

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance 

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness of a loyalty programme. This blog will discuss the key metrics that companies should concentrate on to evaluate and improve the performance of their loyalty initiatives.
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Mark Maclure

May 09, 2024

Localisation Strategies for Multi-Country Loyalty Programmes 

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for global success. This blog explores how by embracing local differences and showing respect for cultural nuances, companies can build more engaging and rewarding relationships with global customers.
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Melanie Parker

May 06, 2024

LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard 

This tutorial is an opportunity to illustrate an overview of LoyaltyStream® analytics; the software is equipped with a comprehensive analytics suite, intended to provide loyalty programme managers with actionable insights.
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Melanie Parker

April 22, 2024

Innovations in Loyalty: Trends to Watch in 2024 

In this blog we embark on a journey to explore the cutting-edge innovations and trends that are set to shape the loyalty landscape in 2024 and beyond. From advancements in data analytics and AI-driven personalisation to the rise of experiential loyalty and sustainability-focused initiatives, we delve into the key developments that are poised to revolutionise how businesses approach loyalty in the coming year.
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Melanie Parker

March 28, 2024

The Evolution of Loyalty - A Timeline of Transformation

Embark on a fascinating journey through the evolution of loyalty programmes as illustrated by this infographic. From traditional stamp cards to modern apps, it's been a wild ride of customer loyalty leading to real return on investment in the modern age. And the best part? It's far from over!
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Laura Lloyd

March 05, 2024

How expert client services results in genuinely happy clients and successful B2B loyalty programmes

In this interview Laura Lloyd, our Client Services Director, addresses how, at Stream Loyalty, we aim to have genuinely happy clients. She and her team build relationships that transcend the transactional and ensure maximum client satisfaction. Here she tells us how that magic happens.
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Mark Maclure

February 26, 2024

The ROI of Loyalty Programmes; The Real Impact for Your Business

Investing in loyalty programmes isn't just about offering discounts or giving margin away. It's about boosting ROI through building lasting relationships and ensuring repeat business.
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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