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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Archive by tag: Customer LoyaltyReturn
Melanie Parker

August 15, 2024

Navigating Common Concerns: Why LoyaltyStream® is Your Ideal Loyalty Solution 

Implementing a new loyalty programme can be a daunting task, filled with questions and concerns. At LoyaltyStream®, we understand these worries and are here to provide clear, reassuring answers. In this blog we address some common objections you might have and show you why LoyaltyStream® is the right choice for your business
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Navigating Common Concerns: Why LoyaltyStream® is Your Ideal Loyalty Solution 
Melanie Parker | 15 Aug, 2024 | B2B Loyalty, LoyaltyStream, Loyalty Software, Customer Loyalty, Customer Experience, Loyalty Programme, Loyalty Marketing | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Laura Lloyd

August 12, 2024

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal customers not only provide repeat business but also serve as advocates, spreading positive word-of-mouth. In this blog, we will explore what customer loyalty truly means, identify key factors that contribute to building lasting customer relationships, and share effective strategies to foster loyalty. Join us as we delve into the essentials of creating a devoted customer base that will support and grow ...
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What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 
Laura Lloyd | 12 Aug, 2024 | Customer Loyalty, Loyalty Marketing, B2B Loyalty, Customer Service, Customer Retention, Customer Relationships, Customer-Centric Culture, Personalisation, Customer Engagement, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Loyalty Marketing |
Mark Maclure

August 08, 2024

Top Strategies for Boosting Customer Loyalty and Retention 

Boosting customer loyalty and retention is more important than ever in today's competitive market. Loyal customers not only drive repeat business but also act as brand advocates, bringing in new customers through word-of-mouth. In this blog, we will explore top strategies to enhance customer loyalty and retention, including personalised experiences, effective loyalty programmes, and exceptional customer service. Discover how these tactics can help you build lasting relationships with your cu...
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Top Strategies for Boosting Customer Loyalty and Retention 
Mark Maclure | 08 Aug, 2024 | All, Customer Retention, Customer Loyalty, Customer Acquisition, Loyalty Metrics, Customer Engagement, Customer Data Platforms, Customer Exeperience, Customer Referrals, Referrals and Feedback | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Marketing |
Laura Lloyd

August 05, 2024

Mastering Customer Retention Management: Strategies for Long-Term Success 

Mastering customer retention management is essential for achieving long-term success in any business. By implementing effective strategies, you can foster lasting relationships with your customers and ensure they keep coming back. In this blog, we'll delve into the most impactful techniques for managing customer retention, highlight the benefits of a loyal customer base, and provide actionable tips to help you cultivate enduring customer loyalty. Join us as we uncover the secrets to sustaini...
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Mastering Customer Retention Management: Strategies for Long-Term Success 
Laura Lloyd | 05 Aug, 2024 | All, Customer Loyalty, Customer Retention, Loyalty Marketing, Loyalty Programmes, B2B Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes, Stream Loyalty |
Laura Lloyd

August 01, 2024

Top Loyalty Marketing Tips to Boost Customer Retention 

Boosting customer retention is crucial for long-term business success. Loyalty marketing can play a significant role in this, offering rewards and personalised experiences that encourage repeat purchases. In this article, we'll explore key strategies to enhance customer retention, the importance of keeping your customers engaged, and the various types of loyalty programs that can help elevate your business. Discover how to turn one-time buyers into loyal customers and drive sustained growth.
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Top Loyalty Marketing Tips to Boost Customer Retention 
Laura Lloyd | 01 Aug, 2024 | Loyalty Marketing, B2B Loyalty, All, Personalised Loyalty, Gamification, Rewards Programmes, Personalised Experiences, Customer Loyalty, Customer Retention, Customer Engagement, Points-based Loyalty, Tiered Loyalty, Paid Loyalty, Value-based Loyalty, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |
Mark Maclure

July 15, 2024

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loyalty programmes have emerged as a powerful tool for achieving both goals simultaneously. By offering rewards, incentives, and personalised experiences, loyalty programmes not only encourage repeat business but also attract new customers looking for added value. In this blog, we will explore how well-designed loyalty marketing programmes can maximise customer acquisition and retention, leading to su...
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Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 
Mark Maclure | 15 Jul, 2024 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Acquisition, Sustainable Growth, Customer Retention, Loyalty Programmes, Targeted Marketing, CLV, Customer Lifetime Value, Loyalty Rewards, Personalised Rewards, Loyalty Inisghts, Brand Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Mark Maclure

June 24, 2024

Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty 

In this blog post, Mark Maclure explores the multi-faceted approach Apple employs to build its unique brand loyalty, making it more than just a technology company, but a lifestyle emblem. 
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Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty 
Mark Maclure | 24 Jun, 2024 | B2B Loyalty, Apple, Emotional Loyalty, Emotional Engagement, Loyalty Programme, Customer Retention, Customer Engagement, Customer Loyalty, Customer Satisfaction, Aspirational Products, Emotional Connection, Steve Jobs | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |
Mark Maclure

June 06, 2024

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connections with customers, leading to a more sustainable and profitable relationship. He illustrates how emotional loyalty taps into the customer’s emotions and personal connection with a brand, while transactional loyalty rewards their purchasing actions.
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Heartstrings or Purse Strings? What Drives Customer Dedication?
Mark Maclure | 06 Jun, 2024 | All, Customer Loyalty, B2B Loyalty, Brand Loyalty, Customer Engagement, Transactional Loyalty, Emotional Loyalty, Customer Dedication, Personalised Experiences, Customer Advocacy, Brand Advocacy, Personalised Rewards, Targeted messaging, Personalised Communications, Loyalty Metrics, Loyalty Insights, Customer Growth, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Melanie Parker

June 03, 2024

Beyond the Swoosh: How Nike Crafted a Legacy of Emotional Connection 

Nike has not only been a pioneer of the global sportswear market but has also been integral in reshaping the way brands connect with consumers. Nike's approach transcends traditional marketing; blending innovation, cultural comprehension, and emotional intelligence into a powerful model of brand loyalty. 
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Beyond the Swoosh: How Nike Crafted a Legacy of Emotional Connection 
Melanie Parker | 03 Jun, 2024 | All, Nike, Swoosh, Brand Loyalty, Customer Connection, Customer Engagement, Customer Loyalty, Innovation, Nike Dream Crazy, Just Do It | B2B Loyalty, Customer Loyalty, Customer Growth |
Mark Maclure

May 23, 2024

Decoding Loyalty: Visualising the Key Metrics that Drive Success 

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insights into customer behaviour and engagement. By understanding these metrics, businesses can tailor their strategies to foster deeper connections with their customers, ultimately driving long-term success. In this post, we delve into the significance of loyalty metrics, explore the best practices for visualising and interpreting this data, and provide actionable tips to enhance the effectiveness of yo...
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Decoding Loyalty: Visualising the Key Metrics that Drive Success 
Mark Maclure | 23 May, 2024 | Loyalty Programmes, All, B2B Loyalty, Data-driven Loyalty Insights, Loyalty Metrics, Customer Loyalty, Customer Engagement, Customer Retention, Customer Lifetime Value, CLV, CX, Customer Experience, Loyalty Data | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics |
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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