Last week saw the latest dental show, The Dentistry Show, take place in Excel in London.

Targeted very much at dental practices the show had a broad seminar programme with topics ranging from efficiencies in practice management to more technical dental procedures. Plus, of course, a broad range of manufacturers and providers to the dental world.

We attended to visit some of our existing customers in the sector, to re-engage with contacts previous met and to talk about loyalty with other members of the dentistry world. This is a sector that we have been working in for 14 years but there are always learnings to be gained and innovations to view and this year was no exception.