About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Loyalty is a bigger asset than you think

Loyalty is a bigger asset than you think

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-...

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Time-Travelling Through Tiers: The Fascinating Evolution of Loyalty Programmes 

Time-Travelling Through Tiers: The Fascinating Evolution of Loyalty Programmes 

This blog seeks to explain the progression of loyalty programmes, focusing on the significance of ti...

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Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty 

Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty 

In this blog post, Mark Maclure explores the multi-faceted approach Apple employs to build its uniqu...

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Top Strategies for Implementing Gamification in Loyalty Programmes 

Top Strategies for Implementing Gamification in Loyalty Programmes 

Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engag...

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 Customer Contact System - Wednesday Wisdom

Customer Contact System - Wednesday Wisdom

Alice hosted our Wednesday Wisdom on Wednesday 15th December where she ran the team through her late...

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A spooktacular month ahead!

A spooktacular month ahead!

In this month’s Streamspiration we are talking about the power of loyalty beyond your programme, ga...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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